Field the Future: Annual Event Returns to Give Back to Community

EA Sports recently teamed up with Xbox, the San Francisco 49ers, and Gamers Outreach to bring some joy and support to young gamers and patients through the annual Field the Future event, providing young football players and Madden gamers with resources and opportunities to improve their skills, the knowledge of the game, and the healing power of play. Read on to learn more:

Madden Field the Future Event Returns

Recently, EA Sports joined forces with Xbox, the San Francisco 49ers, and Gamers Outreach — a non-profit organization that empowers hospitalized families through play — for this year’s Field the Future event. Field the Future aims to empower young football players and Madden gamers by providing resources and opportunities to advance their skills, passion, and knowledge of the sport, so they know that they have a future in football, and that there are several pathways to get you there.

On January 27, fifteen custom video game kiosks – Gamers Outreach Karts (“GO Karts”) – donated through the Field the Future initiative, began their deployment at the UCSF Health System, including San Francisco Benioff Children’s Hospital. GO Karts are portable video game kiosks built for hospitals. Each of these units is equipped with an Xbox, controllers, and an assortment of video games. The devices are used within hospitals to provide entertainment and therapeutic activities to children as they receive medical care, and will bring the healing power of play through an estimated forty three thousand gaming experiences each year throughout the UCSF Health System.

Then, on January 28, EA Sports hosted 150 flag football players and 50 Children’s Hospital patients at their Redwood Shores office. Young football players and Madden gamers were given the opportunity to advance their skills, passion, and knowledge of the sport. Attendees got office tours, two educational sessions on the future of gaming and technology with our own dev team, a panel with Kristin Juszczyk and our SVP Andrea Hopelain and a chance to hit the Madden field for flag football, drills and scrimmages led by San Francisco 49ers own Kyle Juszczyk and 49ers legend Larry Grant.

All the participants walked away with a custom Madden Xbox controller and a month of Game Pass Ultimate to play EA Sports Madden NFL 25 starting February 6 (more on that in a minute), and four lucky winners received a brand-new Surface Pro!

Play Madden NFL 25 with EA Play Starting on February 6

With the Super Bowl this weekend, you can tee up the action early and dominate the field like a bonafide superstar in EA Sports Madden NFL 25, coming to the Play List this Thursday, February 6, for all EA Play and Xbox Game Pass Ultimate members.

In Madden NFL 25, players can experience FieldSense and Boom Tech (available on Xbox Series X|S and PC versions), physics-based tackling systems featuring the reengineered Hit Stick and enhanced ball carrier control. Madden NFL 25 also includes updated visuals and presentation with two additional commentary teams, aiming to provide realistic NFL gameplay through various modes. Madden NFL 25 also introduces new control levels, signature styles, and mechanics for ball carriers, catching, and pre-play, focusing on football fundamentals such as blocking and playbooks.

Xbox Game Pass Ultimate and Xbox Game Pass PC members receive EA Play with their Game Pass subscription. Members can experience the world of EA with unlimited access to a collection of top titles, trials of select new games, in-game member rewards, 10% on EA digital purchases and more. Members can unlock the thrill of their next favorite game with up to 10-hour trials of EA’s latest titles such as EA Sports FC 25, EA Sports NHL 25, EA Sports College Football 25, F1 24, and Dragon Age: The Veilguard in addition toaccess to an unrivaled collection of EA’s best-loved series and top titles, including Madden NFL 25, Madden NFL 24, EA Sports FC 24, EA Sports WRC, and Star Wars: Jedi Survivor.

Visit the EA Play page for more details, and to stay up to date on the latest from EA Play, follow EA Play on, Instagram, or X. Please see EA.com/EA-Play/Terms for terms and conditions. Read here for more details..