Target Circle is getting a refresh & we’ve got the scoop on the three new memberships coming April 7th!

The Target Circle Website for 2024

Get rewarded and save money easily while shopping at Target? Yes, please!

If you don’t know what Target Circle is, you need to… especially if you’re a regular Target shopper! Target Circle is the customer loyalty program that replaced Target’s Cartwheel program back in October of 2019, and it just got a makeover for 2024!

Starting on April 7th, Target Circle will have three different membership options and all of them can help shoppers save more money with special offers and rewards!

Target Circle website shown on iphone

What are the three new Target Circle memberships for 2024?

1. Target Circle (Free)

This free-to-join membership allows you to earn Target Circle Rewards and grants you access to member-exclusive sales, special bonus perks, and personalized deals that are automatically applied at checkout. If you’re already a Target Circle member, you’ll be automatically enrolled in the revamped program. You will no longer get 1% back in rewards. Instead, you’ll receive even more special deals and bonuses.

2. Target Circle Card

Shoppers can apply for a Target Circle Card (formerly the Target RedCard) to score an extra 5% off every day, free two-day shipping on many items, and an extended return window. If you already have a Target RedCard, there is nothing for you to do as you’re already enrolled!

3. *NEW* Target Circle 360 (reg. $99 annually) 

This new paid membership grants shoppers unlimited free same-day delivery on orders over $35 (often in as little as an hour), free two-day shipping, and access to Shipt Marketplace which has same-day delivery from more than 100 retailers nationwide. This membership will become available starting April 7, 2024 for a discounted price of $49 (reg. $99). The discount is valid until May 18, 2024. If you already have a separate Shipt account, look for an email communication on April 7th offering you a chance to be a Target Circle 360 member.

Plus, Target plans to add more benefits and deals to these memberships over time! 🙌 For more information on these plans, visit Target Circle’s FAQ section.

Target Circle on computer and iphone

How do you sign up for the Target Circle loyalty program?

Signing up is easy! The new memberships are available starting April 7th, 2024.

Any existing Target Circle or Target RedCard account holders are already enrolled in Target Circle. You shouldn’t need to do anything to remain in the program come April 7th.

If you’re not enrolled in Target Circle, you can sign up on Target.com for a free account. When April 7th 2024 rolls around, you can upgrade to a Target Circle 360 membership, if desired.


scanning Target circle barcode on phone

How do you use the Target Circle loyalty program in-store and online?

The new program makes scoring deals easy!

First, include your phone number on your Target account profile. Enter your mobile number at checkout to automatically apply Target Circle deals to your cart.

If using the app, scan your Target Circle barcode under the Wallet tab on the Target App (accessible by tapping the Wallet icon in the navigation bar at the bottom of the screen).

If checking out online, sign into your Target.com account or app to apply your Target Circle Rewards and review the deals automatically applied at checkout.


Starbucks bagged coffees on Target shelf with circle offer sign

What kind of offers can you expect?

The previous program had some great offers. Discounts ranged from 5% to 50% off within all product categories. We expect to see similar deals for 2024 and will keep you updated as we learn more.

Do your previous Target Circle earnings expire?

No! Your existing Target Circle earnings are now being called Target Circle Rewards. Your previous earnings will transfer to your new Target Circle account on April 7th. All Target Circle Rewards expire after a year if unused.

What are the new Target Circle Bonuses?

Target Circle Bonuses refer to personalized deals and offers given to Target Circle members. To apply or activate a bonus, head to your Target Circle Dashboard. You’ll see the savings and/or rewards reflected at checkout.

exterior of Target store

Plus, other changes are coming in 2024…

Target has other news for 2024 too! The company is working on enhancing its operations for a better customer experience. Target is also opening up some 300 new stores while revamping most existing stores!

You’ll also spot tons of new products on store shelves as the company expands Target-owned brands like Dealworthy, up&up, and Gigglespace. That means you’ll see more affordable everyday basics, essentials, and toys!

We’ll keep you updated as we learn more about the Target Circle loyalty program!

We love the current Target Circle program and have high hopes for the changes coming in 2024. We’ll keep you informed as new information comes out regarding the new program!

What do you think about Target’s new program? Let us know in the comments!


Have you seen the latest Target deals? Don’t miss these savings!



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