Meta reportedly plans to showcase and demo its first true augmented reality glasses at its fall developer conference this year.

According to Business Insider, several anonymous sources claimed that the AR team is being pushed to have the high-tech glasses showcased during Meta’s annual Connect conference for third-party developers. 

Internally known as “Orion,” these glasses are different from the recently introduced Ray-Ban Meta Smart Glasses and the Meta Quest headsets. For one, the glasses do not feature AR properties, while the headsets are mainly used for VR gaming and mixed-reality experiences.

However, the Orion project, managed by Meta’s Reality Labs division responsible for AR, virtual reality, artificial intelligence, and all metaverse-related initiatives, has already been in development for several years.

Originally known as Oculus VR, Reality Labs is a division of Meta Platforms specializing in creating virtual reality and augmented reality hardware and software. This includes producing the Quest headsets and developing online platforms like Horizon Worlds. Earlier this month, Meta CEO Mark Zuckerberg posted a picture on Threads showing supposed prototypes of the glasses on his desk. 

Business Insider reported that a source told them that at least the two glasses frames pictured — were much thicker than the available Meta smart glasses.

In 2023, Meta announced the roadmap ahead of its plans to release the AR glasses in 2027. Before then, we may see a third generation of Ray-Ban smart glasses in 2025 that come with a “neural interface band” as an input device.

Other AR glasses are being developed

Samsung has also joined the market, as the company recently secured a UK trademark for the term “Samsung Glasses,” covering product categories like augmented reality headsets, smart glasses, and virtual reality headsets. 

Meanwhile, Apple’s first headset, the Vision Pro, has had a slow uptake after it was released earlier this year. At an entry point of $3,499, the new device could become a niche product that will present its challenges. Research found Vision Pro costs considerably more to manufacture than the retail price of many other similar wearables.

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Suswati Basu

Freelance journalist

Suswati Basu is a multilingual, award-winning editor and the founder of the intersectional literature channel, How To Be Books. She was shortlisted for the Guardian Mary Stott Prize and longlisted for the Guardian International Development Journalism Award.

With 18 years of experience in the media industry, Suswati has held significant roles such as head of audience and deputy editor for NationalWorld news, digital editor for Channel 4 News
and ITV News. She has also contributed to the Guardian and received training at the BBC As an audience, trends, and SEO specialist, she has participated in panel events alongside Google.

Her career also includes a seven-year tenure at the leading AI company Dataminr, where she led the Europe desk and launched the company’s first employee resource group for disabilities. Before this, Suswati worked as a journalist in China for four years, investigating censorship and the Great Firewall, and acquired proficiency in several languages.

In recent years, Suswati has been nominated for six awards, including the Independent Podcast Awards, International Women’s Podcast Awards, and the Anthem Awards for her literary social affairs show.

Her areas of speciality span a wide range, including technology, Diversity, Equity, and Inclusion (DEI), social politics, mental health, and nonfiction books.

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