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The ULTA 21 Days of Beauty Sale is the best time to stock up on your beauty faves!

two it Cosmetics Bye Bye Dark Spots Concealers with flowers around them

ULTA’s 21 Days of Beauty happens twice a year! 💄

If there’s one thing to know as a beauty lover, it’s to be prepared for The Semi-Annual Beauty Event formally known as the ULTA’s 21 Days of Beauty Event!

This sale will last 21 days and it only happens TWICE a year. During this sale you’ll be the first to hear about 200+ Daily Beauty Steals in every category, bonus points offers, and app exclusives. A preview of the upcoming beauty steals will be posted every Wednesday so you can plan your shopping trip.

Keep in mind, that you’ll need to act fast because each deal only lasts 24 hours. You’ll find HOT deals on brands like IT Cosmetics, Olaplex, Peach & Lily, and much more! Plus, Diamond/Platinum ULTAmate rewards members score free shipping on these beauty steals.

ulta 21 days of beauty signs in store

Even better, Target, Sephora, and Sephora at Kohl’s may even match some of ULTA’s prices during the 21 Days of Beauty sale! If shopping at Target, you can even score free shipping with a Target Red Card. If shopping at Sephora, shipping is free with a Beauty Insider account (free to join)!

Hip Tip: Be sure to check your e-mail, as Ulta usually sends out coupons during this sale! Look for the subject “$15 OFF (including prestige) 👉 Our way of saying thank you”. While the 21 Days of Beauty items are usually excluded, you may be able to save on other items on your wish list.


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About the writer:


Krystal has an associate’s degree from Devry University, with over 6 years of writing experience between multiple publications in the fashion, lifestyle, beauty, and health industries.




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