The latest AI addition arriving in Google Chrome M122 is its ‘”help me write” feature, which, shockingly enough, aids users with the written word. But while other types of AI might help you with a covering letter or longer article, Google’s ‘help me write’ is very much about improving short form content. Think sales listings, short emails, and brief restaurant reviews. 

“The tool will understand the context of the webpage you’re on to suggest relevant content,” the company explained in a blog post. “For example, as an avid gardener, if I’m writing a review for garden shears, Chrome will pull out relevant details about the item from the page to support my recommendation so it’s more valuable to other hobbyists.”

However, a tool like “Help Me Write” isn’t an entirely new concept. Microsoft Edge already has its equivalent with the ‘compose’ tool, so it’s arguable that, in introducing this feature, Google is simply attempting to play catch-up.

However, Google was careful to add a few disclaimers about the software. It notes that the tool “doesn’t provide medical, legal, or financial advice” and that the tool “can be inaccurate or offensive since it’s still in an experimental status.”

Ultimately, it’s unsurprising that the company is being extra careful after what happened with the Gemini image generation tool. It was taken down after being accused of being too “woke.” This is because the software appeared to overcorrect against the risk of racism, which led to historical inaccuracies when the image generator was asked to take pictures of Native Americans or the Founding Fathers.

“Gemini’s AI image generation does generate a wide range of people. And that’s generally a good thing because people worldwide use it. But it’s missing the mark here,” Jack Krawczyk, senior director for Gemini Experiences, said in a social media post Wednesday.

Charlotte Colombo

Freelance Journalist

Charlotte Colombo is a freelance journalist with bylines in, Radio Times, The Independent, Daily Dot, Glamour, Stylist, and VICE among others. She most recently worked as a Staff Writer for entertainment outlet The Digital Fix for two years and, prior to that, worked with Business Insider and Dexerto on their digital culture desks. She’s also appeared on BBC Radio 5 and The Guardian podcast to share her expertise on technology, influencers, and niche internet subcultures.

She holds an MA in Magazine Journalism from City, University of London and has been freelancing for three years. She has a wide range of specialties including technology, digital culture, entertainment, lifestyle, and neurodiversity.’

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