![\"Cash4Clubs\"](\"https:\/\/readwrite.com\/wp-content\/uploads\/2025\/09\/Cash4Clubs-300x200.png\")
<\/div>\nFootball icons Alan Shearer and Peter Crouch have added their support to Flutter’s Cash4Clubs grants to local UK clubs.<\/p>\n
The footballing legends are urging local sports clubs to take up Flutter’s Cash4Clubs grants<\/a>. The last charitable initiative<\/a> from the company offers the chance to take one of 250 \u00a32,000 grants, having already provided \u00a37 million to grassroots sports organizations since 2008.<\/p>\n The new campaign uses the sporting fame of both former players as the face of a new \u00a3500,000 fund to help local clubs survive and thrive. This comes as polls show that 43% of grassroots clubs are having to reduce or cancel services due to a lack of funds.<\/p>\n Applications for Cash4Clubs 2026 are now open!<\/p>\n We\u2019re proud to announce a \u00a3500,000 funding boost to support 250 grassroots sports clubs across the UK and Ireland. If your local team or community group could benefit from a \u00a32,000 grant, now\u2019s the time to apply.<\/p>\n Whether you're\u2026 pic.twitter.com\/NAxGYW661d<\/a><\/p>\n — Flutter Entertainment (@FlutterEnt) September 8, 2025<\/a><\/p>\n<\/blockquote>\n \u201cAn additional \u00a32,000 can make all the difference to local clubs,” said Paddy Power ambassador and former England and Liverpool striker, Crouch. “It can keep the lights on, keep facilities open and accessible and provide much-needed funds to invest in equipment or training volunteers.<\/p>\n \u201cThese clubs aren\u2019t just about sport. They\u2019re giving people a place to belong, to build confidence and stay active. It\u2019s why Cash4Clubs is so important, and I would urge people to apply.\u201d<\/p>\n With the cost of living on the rise across the UK, sports clubs report that rising day-to-day costs, insurance bills, and a difficulty in finding staff and other volunteers are making daily operations a challenge. Almost a quarter of clubs polled worry that they will be financially unsustainable within a year.<\/p>\n \u201cThroughout my career, on and off the field, I\u2019ve witnessed the incredible power of sport to transform lives.” said Betfair ambassador, Shearer. “Local grassroots clubs and organisations aren\u2019t nice to have; they are essential community assets. These grants can provide a vital helping hand and the impact, particularly in deprived areas, can be profound.”<\/p>\n In 2025 so far, almost 32,000 people from 200 different clubs have already benefited from the fund. That includes the Swindon Storm American Football Club, the Sunderland Deaf Darts Society, and Wigan-based Parkinson\u2019s Ninja, which combines taekwondo, rock-steady boxing and mixed martial arts to help participants tackle Parkinson\u2019s disease.<\/p>\n \u201cThe grants from Cash4Clubs have allowed us to expand our offering to meet this need, including fulfilling the cost of additional coaching fees as well as maintaining the existing classes,” said Paul Williams from Parkinson\u2019s Ninja. “As such, we can continue helping people with Parkinson’s by giving them the physical and social activity they vitally need.\u201d<\/p>\n Community sports and activity clubs have until December 8 to apply for a Cash4Clubs grant, with this year’s application callout putting a particular emphasis on clubs that want to increase participation in sport in their local community.<\/p>\n \u201cGrassroots sports clubs are the beating heart of communities, but rising costs mean too many are now fighting to survive,” added Flutter UKI chief executive Kevin Harrington.<\/p>\n “That\u2019s why we\u2019ve committed \u00a3500,000 through our Cash4Clubs programme this year: to give local organisations the support they need to keep doors open, inspire participation and provide opportunities for adults to stay active and engaged with sports and all of the additional benefits that brings with it.”<\/p>\n Featured image: Flutter<\/a><\/strong><\/em><\/p>\n The post Alan Shearer and Peter Crouch team up to back Flutter’s Cash4Clubs<\/a> appeared first on ReadWrite<\/a>.<\/p>\n\n
Cash4Clubs progress so far<\/span><\/h2>\n