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<\/div>\nWith Generation Z (from 1997 to 2012) becoming the next dominant consumer generation for brands, casinos are aiming to impress and attract a whole new age range who are looking for more than just gambling.<\/p>\n
These people will soon represent a large share of global spending power, as many are starting to enter the workforce and work their way up the career ladder.<\/p>\n
In the past, casinos have appealed to gamblers for their perceived glamor and prestige (Baby Boomers) or to witness the \u2018Vegas experience\u2019 in full force (Generation X and Millenials).<\/p>\n
Unlike the generations before them, though, Gen Z<\/a> could be the toughest yet due to their changing values, habits and preferences.<\/p>\n It\u2019s a tough group for casino operators to impress, as they can no longer rely on exclusivity. Gen Z has the world at their fingertips and can gamble online through the smartphone in their back pocket.<\/p>\n They\u2019re the most technology-literate group and have become accustomed to completing many tasks and hobbies on their phones. With this comes the need to capture their attention and draw them away from the land of all things smartphone.<\/p>\n According to Golden Steps ABA<\/a>, the attention span of a Gen Z individual is around eight seconds. This has been reducing as the generations go on, with the average time for a Millennial being 12 seconds and 20 seconds for a Baby Boomer.<\/p>\n Although this sounds like a major obstacle to overcome, it doesn\u2019t mean that those aged between 13 and 28 years old have a weak focus. It just means that they\u2019re highly selective with what captures their attention.<\/p>\n Like with every generation, new trends, the economy, and societal differences all influence how people spend their time and money.<\/p>\n Unfortunately for brands, technology offers endless alternatives for Gen Z as they can flick through TikTok, watch their favorite YouTuber, or hang out with like-minded people in a Discord all in just a few clicks.<\/p>\n With this in mind, casinos are leaning into a shift towards heightened entertainment. Vegas brands are having major pool parties, bringing in celebrity DJs, and throwing exclusive events.<\/p>\n Jonathan Jossel, CEO of the Plaza hotel-casino in downtown Las Vegas, spoke to Las Vegas Review Journal<\/a> and said non-gaming amenities are \u201creally important\u201d to operators in 2025.<\/p>\n \u201cIt\u2019s really events that differentiate us from other places,\u201d Jossel said, listing some non-gaming offerings at the property, such as pickleball, rodeo and free fireworks. \u201cThese events make a big difference in making us more relevant online, and that (attention) is from the younger demographic.\u201d<\/p>\n Cliff Atkinson, the president of Virgin Hotels Las Vegas, also told the publisher that millennials and Gen-Z visitors are seeking \u2018well-rounded experiences.\u2019<\/p>\n \u201cWhile gaming remains a key attraction, these generations are also drawn to the city\u2019s diverse wellness and culinary offerings,\u201d he said. \u201cFor millennials and Gen Z, we\u2019ve seen that their perfect vacation blends the excitement of gaming with relaxing poolside moments, top-notch entertainment and delectable cuisine.\u201d<\/p>\n The younger generation has grown up in a time of rising cost of living, high student loans, and housing unaffordability.<\/p>\n With this in mind, it\u2019s no surprise that many are keen to launch their own \u2018side hustles\u2019 and build wealth from a young age.<\/p>\n A new survey from the World Economic Forum<\/a> shows that 30% of Gen Z began investing in university or early adulthood, compared to 15% of Millennials, 9% of Gen Z, and 6% of Baby Boomers.<\/p>\n Many are feeling the constraints of the modern economy, with financial education and money management being sought after by the group. 22% want their bank to offer a financial advice hotline, and 38% want access to online financial courses<\/a>.<\/p>\n There\u2019s no denying that this generation was raised in the digital age, with a world of personalization and possibilities more accessible than ever.<\/p>\n They\u2019ve also grown up playing state-of-the-art video games, with visuals on any digital platform needing to be top-notch to match what they\u2019re used to.<\/p>\n This could be why esports is popular<\/a> in this age range, with Gen Z being over five times more likely to follow esports than boomers. They are highly invested too, with the industry having become more popular over the last few years.<\/p>\n Over the last couple of years, some casinos in the US have begun slowly introducing esports-themed games, with this market being an interesting one to follow.<\/p>\n New technology has been included into many major casino brands too like contactless gaming and smart tables, with tech-enhanced machines.<\/p>\n Featured Image: AI-generated via Ideogram<\/i><\/i><\/b><\/p>\n The post How casinos are adapting to the interests of Gen Z<\/a> appeared first on ReadWrite<\/a>.<\/p>\nGen Z has been raised on digital play – it\u2019s what they\u2019re used to<\/span><\/h2>\n
The changing preferences and habits of Generation Z<\/span><\/h2>\n
Entertainment is a major interest amongst this age group<\/span><\/h3>\n
They\u2019re a financially cautious group<\/span><\/h3>\n
Gen Z live online, with a world of options at their fingertips<\/span><\/h3>\n