![\"UFC](\"https:\/\/readwrite.com\/wp-content\/uploads\/2025\/08\/UFC_74_Respect_Bout-e1754989733493-300x169.jpg\")
<\/div>\nThe UFC has just signed a major seven-year media rights agreement deal with Paramount, worth an average annual value of $1.1 billion.<\/p>\n
The deal will kick in from 2025 onwards, with Paramount to exclusively distribute UFC\u2019s full slate of 13 marquee numbered events and 30 Fight Nights<\/a> through its direct-to-consumer streaming platform Paramount+. A select number of events will be simulcast on CBS too.<\/p>\n This means that UFC will move away from its existing Pay-Per-View model in favor of instead making these events available at no additional cost to the U.S. subscriber base of Paramount+.<\/p>\n This is a massive shift in distribution strategy, with the sport aiming to unlock greater accessibility and discoverability.<\/p>\n Breaking News — danawhite (@danawhite) August 11, 2025<\/a><\/p>\n<\/blockquote>\n While it\u2019s only the United States that is mentioned in the announcement, Paramount intends to explore UFC rights outside the U.S. as they become available in the future.<\/p>\n \u201cI couldn\u2019t be more excited to join forces with Dana, Ari, and Mark. Rarely do opportunities arise to partner on an exclusive basis with a global sports powerhouse like UFC<\/a> \u2013 an organization with extraordinary global recognition, scale, and cultural impact,\u201d said David Ellison, Chairman and CEO of Paramount.<\/p>\n \u201cParamount\u2019s advantage lies in the expansive reach of our linear and streaming platforms. Live sports continue to be a cornerstone of our broader strategy \u2014 driving engagement, subscriber growth, and long-term loyalty, and the addition of UFC\u2019s year-round must-watch events to our platforms is a major win.<\/p>\n \u201cWe look forward to delivering this premium content to millions of fans in the U.S., and potentially beyond.\u201d<\/p>\n The mixed martial arts organization has year-round events, with approximately 43 live events annually which amounts to more than 350 hours of live event content. According to the UFC, there are around 100 million fans in the US who are \u2018highly engaged\u2019 across linear, digital, and social platforms.<\/p>\n The deal, which begins next year, has an average annual value (AAV) of $1.1 billion, with the contract\u2019s payment schedule weighted more towards the back end of the deal.<\/p>\n Featured Image: Credit to <\/i>Lee Brimelow on Flickr\/Wikimedia Commons<\/i><\/a> under CC 2.0 license<\/i><\/i><\/b><\/p>\n The post UFC signs massive seven-year media rights deal with Paramount<\/a> appeared first on ReadWrite<\/a>.<\/p>\n\n
![\"\ud83d\udea8\"](\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f6a8.png\")
UFC has a new home in 2026 only on @paramountplus<\/a> pic.twitter.com\/FUQjemPnBS<\/a><\/p>\nUFC moves away from the pay-per-view model in favor of Paramount<\/span><\/h2>\n
![Lee Brimelow on Flickr\/Wikimedia Commons<\/i><\/a> under CC 2.0 license<\/i><\/i><\/b><\/p>\nThe post UFC signs massive seven-year media rights deal with Paramount<\/a> appeared first on ReadWrite<\/a>.<\/p>\n](\"https:\/\/commons.wikimedia.org\/wiki\/File:UFC_74_Respect_Bout.jpg\"){kind=link}