![\"Clouds](\"https:\/\/readwrite.com\/wp-content\/uploads\/2025\/08\/thats-ladisfaction-page-image-e1754986615994-300x169.jpg\")
<\/div>\nThe British gambling firm Entain, which owns Ladbrokes, has announced a new creative platform named \u2018That\u2019s Ladisfaction.\u2019<\/p>\n
According to the brand, the campaign aims to offer a \u2018fresh take’ on the personal experience of betting. Ladbrokes has been a brand on the UK high street for over 50 years, with it also having an online presence.<\/p>\n
The new term \u2018Ladisfaction\u2019 has been coined by the company, with this referring to the “ultimate feeling of satisfaction when bets, games and rewards are perfect for you.”<\/p>\n
Alongside Ladbrokes<\/a>, Entain\u2019s other brands include Coral, BetMGM (jointly owned with MGM Resorts International), Eurobet, SuperSport, Sportingbet, TAB, and several more.<\/p>\n While it has been launched as a new campaign and brand platform, Ladbrokes says it wants it to be more than this, as it describes it as being a “brand-wide commitment.”<\/p>\n \u201cFrom customer service, to retail, to social media, to events, Ladbrokes want every customer\u2019s experience to feel personal and designed just for them,\u201d the announcement states.<\/p>\n The brand has been known for other catchphrases in the United Kingdom, with other campaigns including the \u2018Bring Your Wave\u2019 during the Euros soccer tournament and then the recent \u2018Gaffer of All Accas.\u2019<\/p>\n The campaign will kick off in time for the new soccer season and will span TV, digital, social media, radio, and a nationwide out-of-home push. It will also include three flagship TV ads known as \u2018The Bet Builder,\u2019 \u2018LadBucks Choice,\u2019 and \u2018Play Safe.\u2019<\/p>\n Charlotte Emery, Chief Marketing Officer at Entain UK, said: \u201cLadbrokes is a leading brand in the UK with incredible heritage and very passionate customers.<\/p>\n \u201cWe wanted our creative platform to put Ladbrokes<\/a> back at the heart of British betting and gaming culture and showcase a brand that is relatable, funny and surprising. \u2018Ladisfaction\u2019 reflects this, and we are really excited about seeing it come to life over the coming months.\u201d<\/p>\n Featured Image: Credit to <\/i>Entain Group<\/i><\/i><\/b><\/a><\/p>\n The post Ladbrokes announces new brand platform ‘That’s Ladisfaction’<\/a> appeared first on ReadWrite<\/a>.<\/p>\nLadbrokes new \u2018That\u2019s Ladisfaction\u2019 to launch across multiple channels<\/span><\/h2>\n