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<\/div>\nThe Switzerland-based sports technology company, Sportradar, has launched an AI-powered tool \u2018Bettor Sense\u2019 to help operators support responsible gambling.<\/p>\n
It features a \u2018personalized, proactive,\u2019 and \u2018data-driven approach to user protection\u2019 as it can detect early signs of gambling-related risk and enables personalized interventions.<\/p>\n
Bettor Sense<\/a> has been created with proprietary technology and aims to promote responsible gambling and is described as being fully compliant with regulatory standards.<\/p>\n Sportradar is a company which provides sports federations, news media, consumer platforms, and sports betting operations with solutions to help grow their business. It has a number of partnerships<\/a> and, in June, announced they would be securing exclusive rights to distribute ultra-low latency betting data from the FIFA World Cup 2025.<\/p>\n Through the agreement, Sportradar will deliver data and content, including live odds, across all 63 tournament matches from DAZN to its global network of more than 800 betting operator clients and 900 media companies.<\/p>\n The Brazilian operator<\/a> BETesporte is the first to adopt the AI-powered tool, with the company also having joined Sportradar\u2019s Integrity Exchange. This is a global information-sharing network that allows betting operators to report suspicious betting activity.<\/p>\n Marcos Pereira, the CEO of BETesporte said: \u201cBETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards.\u201d<\/p>\n The company will be using the technology to anticipate and prevent risky behavior, \u201censuring our bettors have the best possible experience with complete safety.<\/p>\n \u201cWe will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.\u201d<\/p>\n Tom Mace, SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: \u201cThis partnership with BETesporte marks an important milestone for Sportradar\u2019s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business.<\/p>\n He expands to say they are confident this will be the first of many partnerships, \u201cas the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.\u201d<\/p>\n Featured Image: Credit to Sportradar<\/i><\/i><\/b><\/p>\n The post Sportradar announces AI-driven tool ‘Bettor Sense’ to support responsible gambling<\/a> appeared first on ReadWrite<\/a>.<\/p>\nBrazilian operator becomes first to adopt new Bettor Sense tool<\/span><\/h2>\n