{"id":345342,"date":"2025-07-02T11:21:31","date_gmt":"2025-07-02T16:21:31","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2025\/07\/02\/top-announcements-to-know-from-google-play-at-i-o-25\/"},"modified":"2025-07-02T11:21:31","modified_gmt":"2025-07-02T16:21:31","slug":"top-announcements-to-know-from-google-play-at-i-o-25","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2025\/07\/02\/top-announcements-to-know-from-google-play-at-i-o-25\/","title":{"rendered":"Top announcements to know from Google Play at I\/O \u201825"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<meta content=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhyVIhOTz7TNOMhGsDK11ybJfdsl719E-NWK6WVwW7AGkyAgRVcRyuwXm_8AGF8qNWNzF1WLQcDdhm4E3ypWqwvaMPdvWDGGib9kXkHrxKWzGvGwSKeOli6xjY1ng2CMRpGxefLGgaJH-zRfgGe5jyvnLy8c490CWESvJlsjwd-94_vsHLYpasu4fe0rQ8\/s1600\/Play-Spotlight-Android.gif\" name=\"twitter:image\"\/><br \/>\n<img decoding=\"async\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhyVIhOTz7TNOMhGsDK11ybJfdsl719E-NWK6WVwW7AGkyAgRVcRyuwXm_8AGF8qNWNzF1WLQcDdhm4E3ypWqwvaMPdvWDGGib9kXkHrxKWzGvGwSKeOli6xjY1ng2CMRpGxefLGgaJH-zRfgGe5jyvnLy8c490CWESvJlsjwd-94_vsHLYpasu4fe0rQ8\/s1600\/Play-Spotlight-Android.gif\" style=\"display: none;\"\/><\/p>\n<p><em>Posted by  Raghavendra Hareesh Pottamsetty \u2013 Google Play Developer and Monetization Lead<\/em><\/p>\n<p><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhaKBH1dqiYT29n3MSy20WeNK2-0fZOSQnY7EvAmpY6YggVJ7g0XcPgX0DBDJVKiK0DZgKI8LQKBk4XbRyk8MKUXE9pGHaYmZBcdaeZKJ7fAZesMpW6kO-P0FQNEyHTqZ9qU33nMjTWMc6CvLqiuW3tk3kkkTKPUufZYvGRUHsLZ_fcigxtFR4_uX6MWZM\/s1600\/buiilding-excellent-adaptive-apps-google-io.png\"><img decoding=\"async\" border=\"0\" data-original-height=\"800\" data-original-width=\"100%\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhaKBH1dqiYT29n3MSy20WeNK2-0fZOSQnY7EvAmpY6YggVJ7g0XcPgX0DBDJVKiK0DZgKI8LQKBk4XbRyk8MKUXE9pGHaYmZBcdaeZKJ7fAZesMpW6kO-P0FQNEyHTqZ9qU33nMjTWMc6CvLqiuW3tk3kkkTKPUufZYvGRUHsLZ_fcigxtFR4_uX6MWZM\/s1600\/buiilding-excellent-adaptive-apps-google-io.png\"\/><\/a><\/p>\n<p>At Google Play, we&#8217;re dedicated to helping people discover experiences they&#8217;ll love, while empowering developers like you to bring your ideas to life and build successful businesses. This year, Google I\/O was packed with exciting announcements designed to do just that. For a comprehensive overview of everything we shared, be sure to check out our blog post recapping <a href=\"https:\/\/android-developers.googleblog.com\/2025\/05\/io-2025-whats-new-in-google-play.html\" target=\"_blank\" rel=\"noopener\">What&#8217;s new in Google Play<\/a>.<\/p>\n<p>Today, we&#8217;ll dive specifically into the latest updates designed to help you streamline your subscriptions offerings and maximize your revenue on Play. Get a quick overview of these updates in our video below, or read on for more details.<\/p>\n<p><iframe title=\"Top 3 Google Play Google I\/O 2025 announcements\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Cny82VuONU4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-size: x-large;\">#1: Subscriptions with add-ons: Streamlining subscriptions for you and your users<\/span><\/h2>\n<p>We&#8217;re excited to announce multi-product checkout for subscriptions, a new feature designed to streamline your purchase flow and offer a more unified experience for both you and your users. This enhancement allows you to <b>sell subscription add-ons right alongside your base subscriptions<\/b>, all while maintaining a <b>single, aligned payment schedule<\/b>.<\/p>\n<p>The result? A simplified user experience with just one price and one transaction, giving you more control over how your subscribers upgrade, downgrade, or manage their add-ons. Learn more about <a href=\"https:\/\/developer.android.com\/google\/play\/billing\/subscription-with-addons\" target=\"_blank\" rel=\"noopener\">how to create add-ons<\/a>.<\/p>\n<p><image><\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" alt=\"base subscriptions and add-ons together in a single, streamlined transaction on Google Play\" border=\"0\" id=\"imgCaption\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEircyC1hvHQQ9bdAhNdCl9SA_V71TqI25P_HgsiD1uc90wEzQuk_ZjstZOqTMZVLVJAcVJqRrO6hZ2FeogebO8uUgerhlH6TRKE4DPFv0IwK42xvpk5OKCyKkOT99nqRuZWZ-VWQ4vDCfJd4EmlC2NGzjm89HTXnnLZ0-mg1zuLmglffjFSlXFErdNKfLM\/s16000\/multi-product-checkout-google-play.png\" width=\"50%\"\/><\/div>\n<p><imgcaption><center><em>You can now sell base subscriptions and add-ons together in a single, streamlined transaction<\/em><\/center><\/imgcaption><\/image><\/p>\n<h2><span style=\"font-size: x-large;\">#2: Showcasing benefits in more places across Play: Increasing visibility and value<\/span><\/h2>\n<p>We&#8217;re also making it easier for you to <b>retain more of your subscribers<\/b> by showcasing subscription benefits in more key areas across Play. This includes the <b>Subscriptions Center, within reminder emails, and even during the purchase and cancellation processes<\/b>. This increased visibility has already proved effective, <b>reducing voluntary churn by 2%<\/b>. To take advantage of this powerful new capability, be sure to enter your subscription benefits details in Play Console.<\/p>\n<p><image><\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" alt=\"value notifications across subscriptions center, email reminders, and during purchase transactions, shown across form factors on Google Play\" border=\"0\" id=\"imgCaption\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhMzVggvydb-1ROXWO-lQzYeH5nNzH_eR4AFE6f6q_hrTHIbSPUP3zbk93byZ7g9l8WFw6btBKlihJHrxdHjc9UIihQxzOo-3fnPE4FM8CZ7iemDNiM5AR-n2DF9_W4nYPC8xnJ9yVUxiL1IMdlUD1zpGAZUU-kb5aQ4ur48Foh1Fnxoe3C69sTSxongj8\/s16000\/increased-visibility-value-reminders-google-play.png\"\/><\/div>\n<p><imgcaption><center><em>To help reduce voluntary churn, we\u2019re showcasing your subscriptions benefits across Play<\/em><\/center><\/imgcaption><\/image><\/p>\n<h2><span style=\"font-size: x-large;\">#3: New grace period and account hold duration: Decreasing involuntary churn<\/span><\/h2>\n<p>Another way we\u2019re helping you maximize your revenue is by extending grace periods and account hold durations to tackle unintended subscription losses, which often occur when payment methods unexpectedly decline.<\/p>\n<p>Now, you can customize both the grace period (when users retain access while renewal is attempted) and the account hold period (when access is suspended). You can set a grace period of up to 30 days and an account hold period of up to 60 days. However, the total combined recovery period (grace period + account hold) cannot exceed 60 days.<\/p>\n<p>This means instead of an immediate cancellation, your users have a longer window to update their payment information. Developers who&#8217;ve already extended their decline recovery period\u2014from 30 to 60 days\u2014have seen impressive results, with an <b>average 10% reduction in involuntary churn for renewals<\/b>. Ready to see these results for yourself? Adjust your grace period and account hold durations in Play Console today.<\/p>\n<p><image><\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" alt=\"a ten percent reduction in involuntary churn on Google Play according to internal Google data\" border=\"0\" id=\"imgCaption\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhsfVXTuFZyEqFPciO0qGqtNS_2WwVuk32WzOmSxbyG_ObP1EBTN30A5jcsvWqhB4n_hPkwe17QyYzLLQCd5RyC0ejBDlMsKVg4-Q6d6GvtIkcxFzBH73Mgcn2AlJ_OeLLuexVThktmeYa7hBW_IjF265ZTkj7VBNzF8ZWq0RjIuF5CrxMqUUQIBaCFXwU\/s16000\/reduction-involuntary-churn-google-play.png\"\/><\/div>\n<p><imgcaption><center><em> Developers who extend their decline recovery period see an average 10% reduction in involuntary churn<\/em><\/center><\/imgcaption><\/image><\/p>\n<p>But that\u2019s not all. We\u2019re constantly investing in ways to help you optimize conversion throughout the entire buyer lifecycle. This includes boosting purchase-readiness by prompting users to <b>set up payment methods and verification<\/b> right from device setup, and we&#8217;ve integrated these prompts into highly visible areas like the Play and Google account menus. Beyond that, we&#8217;re continuously <b>enabling payments in more markets<\/b> and <b>expanding payment options<\/b>. Our AI models are even working to <b>optimize in-app transactions<\/b> by suggesting the right payment method at the right time, and we&#8217;re bringing buyers back with <b>effective cart abandonment reminders<\/b>.<\/p>\n<p>That\u2019s it for our top announcements from Google I\/O 2025, but there\u2019s so many more updates to discover from this year\u2019s event. Check out <a href=\"https:\/\/android-developers.googleblog.com\/2025\/05\/io-2025-whats-new-in-google-play.html\" target=\"_blank\" rel=\"noopener\">What&#8217;s new in Google Play<\/a> to learn more, and to dive deeper into the session details, view the <a href=\"https:\/\/goo.gle\/io25-google-play\" target=\"_blank\" rel=\"noopener\">Google Play I\/O playlist<\/a> for all the announcements.<\/p>\n<p><iframe title=\"Maximizing ROI on Google Play\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/T41OD37tI54?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><image><\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" alt=\"Google Play logo\" border=\"0\" height=\"41\" id=\"imgCaption\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjxnvf5XzyebGljqgi8J7by9XsvaL5WWLNamSyTg4w_c0kPHjY1B1no1FQsdSfUHUwNw0UuYfXuo6i7K6VpdyV2-K8ms4VFmZA438ujm6qwtZMt5rJfMGymhQ_iCX2Z8h0MuJo7gXUQ4Hb-hjKYK1isibMZZxCyX_vo3kGoP5tieK2PI2ZhYdGh4gsqhwA\/w200-h41\/lockup_ic_Google_Play_H_260x53px_clr.png\" width=\"200\"\/><\/div>\n<p><\/image><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/android-developers.googleblog.com\/2025\/06\/top-announcements-to-know-from-google-play-google-io-25.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Posted by Raghavendra Hareesh Pottamsetty \u2013 Google Play Developer and Monetization Lead At Google Play, we&#8217;re dedicated to helping people discover experiences they&#8217;ll love,<\/p>\n","protected":false},"author":1,"featured_media":345343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[146],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/345342"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=345342"}],"version-history":[{"count":0,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/345342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/345343"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=345342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=345342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=345342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}