{"id":278418,"date":"2025-06-16T15:17:10","date_gmt":"2025-06-16T15:17:10","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2025\/06\/16\/marketing-resentment-eurozine\/"},"modified":"2025-06-25T17:08:05","modified_gmt":"2025-06-25T17:08:05","slug":"marketing-resentment-eurozine","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2025\/06\/16\/marketing-resentment-eurozine\/","title":{"rendered":"Marketing resentment | Eurozine"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"main-text\">\n<p><iframe title=\"The Big Mad, the Big Sad and the Bigly Insane I Standard Time talk show S2E18\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/R3wf92MwbB4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The emotional charge of politics has increased in the past decades. Expert governance and fact-based leadership were the leading claims in the 2000s, often ignoring that expertise wasn\u2019t a neutral position either. As the pendulum swings back, strongly charged political speech is king today, and the conventional politicians who cannot muster this are <\/span><span style=\"font-weight: 400;\">openly mocked.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; width: 100%; height: 220px;\" src=\"https:\/\/cba.media\/709998\/embed?audio&amp;q=1\" width=\"100%\" height=\"220\"><\/iframe><\/p>\n<p><em>You can also listen to the Standard Time talk show in a podcast format on the Cultural Broadcasting Archive, or wherever you get your podcasts.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Emotions have always played a large part in politics. The idea of a level-headed and rational approach to governance is quite new. <\/span><span style=\"font-weight: 400;\">In the few thousand years of recorded human history, religion and politics weren\u2019t even separated for the most part. Neither are they today across much of the globe.\u00a0<\/span>T<a href=\"https:\/\/education.cfr.org\/learn\/reading\/what-enlightenment-and-how-did-it-transform-politics\"><span style=\"font-weight: 400;\">he Enlightenment<\/span><\/a><span style=\"font-weight: 400;\"> made the case for separating the church from the state and argued that reason and rationality have to take the place of faith in informing decisions. They thought that those in power are not divinely ordained but answerable to the people they govern. Since their surfacing in the 17th and 18th centuries, these ideas came to inform the democratic experiments of many countries, but now even secularism is being questioned by right-wing politicians.<\/span><\/p>\n<h2>The German example<\/h2>\n<p><span style=\"font-weight: 400;\">The model example of the level-headed and reserved politician was long-time German chancellor and sometime quantum chemist Angela Merkel. Leader of the German CDU party for decades and was often referred to as the de facto leader of the EU, Merkel was renowned for her calm and measured communication. This was put to the test when Vladimir<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=ka4IZqMDOjE\"> <span style=\"font-weight: 400;\">Putin tried<\/span><\/a><span style=\"font-weight: 400;\"> to instill some fear into her by bringing a large black dog into a meeting; just for context, Merkel has been famously super afraid of dogs. Instead of the expected freak-out, the German Chancellor smiled and shrugged it off in front of the cameras.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It isn\u2019t true, however, that Merkel never displayed emotion. Instead, she operated in a specific range; for instance, when other EU leaders started to stir up a refugee crisis in 2015, Merkel famously responded wir: \u2018Wir schaffen es!\u2019 That is,\u00a0 \u2018We\u2019ll deal with this!\u2019 It\u2019s no coincidence that she earned the nickname Mutti, Mommy in German, as she projected a cool and collected authority that made some feel very safe about her \u2013\u00a0to others, it felt patronizing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merkel is a polar opposite from today\u2019s main players like Donald Trump, whose boasting and roaring style aims to dominate an audience instead of leading them. <\/span><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=FCVej3XCVtA\"><span style=\"font-weight: 400;\">new Mexican president Claudia Sheinbaum<\/span><\/a><span style=\"font-weight: 400;\"> displays an interesting mixture of composure and compassion as she negotiates with an erratic Trump administration.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Closer to home, the log-ailing German left party, Die Linke has seen a stellar rise in new party members since this year began:<\/span><a href=\"https:\/\/www.politico.eu\/article\/germany-far-left-party-record-membership-surge-election-die-linke\/\"> <span style=\"font-weight: 400;\">more than 20 thousand<\/span><\/a><span style=\"font-weight: 400;\"> people have joined the left wing party in the first months of the year, which<\/span><span style=\"font-weight: 400;\"> constitutes now a quarter of all members. Many of them joined right after Heidi Reichinneck\u2019s fiery speech went viral on TikTok: <\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@heidireichinnek\/video\/7465441176250748183\" data-video-id=\"7465441176250748183\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@heidireichinnek\" href=\"https:\/\/www.tiktok.com\/@heidireichinnek?refer=embed\" rel=\"noopener\">@heidireichinnek<\/a> <\/p>\n<p>Die spontane Rede nach dem Dammbruch. <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Heidi Reichinnek, MdB\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7465441208678140694?refer=embed\" rel=\"noopener\">\u266c original sound \u2013 Heidi Reichinnek, MdB<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Reichinneck is mobilizing young voters with her dynamic and outspoken style and very obvious displays of anger and projection of strength \u2013 even if it\u2019s a strength of conviction, and not of electoral victory.<\/span><\/p>\n<h2>Emotions in negotiations?<\/h2>\n<p><span style=\"font-weight: 400;\">Grievance politics have arisen as a major phenomenon, used for <\/span><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/35308828\/\"><span style=\"font-weight: 400;\">fueling and funneling of negative emotions and various blame-based political strategies.<\/span><\/a><i><span style=\"font-weight: 400;\">\u2019<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Emotional charge is a very important motivator used to mobilize and engage crowds for one or another player. However, the more polarized the charge, the less room it leaves for compromise in a negotiation, which is arguably the main means of political action in a parliamentary setting.\u00a0<\/span><span style=\"font-weight: 400;\">Political principles and advantages are one issue; governability is a wholly other matter.\u00a0<\/span><\/p>\n<h2>Guests<\/h2>\n<p>The speakers of this episode work together in cross-roder research projects to analyze the role of emotions in politics and develop tools to deal with them.<\/p>\n<p><b>Zsolt Boda<\/b><span style=\"font-weight: 400;\"> is the director general of the <a href=\"https:\/\/tk.hun-ren.hu\/en\/\">HUN-REN Centre for Social Sciences<\/a>, a political scientist working primarily on public policy and governance. He previously led an international research project on populism, and is now heading the MORES project on moral emotions in politics.\u00a0<\/span><\/p>\n<p><b>Gabriella Szab\u00f3<\/b><span style=\"font-weight: 400;\"> is senior research fellow at the <a href=\"https:\/\/tk.hun-ren.hu\/en\/\">HUN-REN Centre for Social Sciences<\/a>. Her research interests lie in the area of political communication, emotions and moral rhetoric. Her latest book is titled <\/span><span style=\"font-weight: 400;\">\u2018<\/span><span style=\"font-weight: 400;\">Managing Moral Emotions in Divided Politics<\/span><i><span style=\"font-weight: 400;\">\u2019<\/span><\/i><span style=\"font-weight: 400;\">. She is also a contributor to the MORES and the PLEDGE research projects.<\/span><\/p>\n<p><b>Mikko Salmela<\/b><span style=\"font-weight: 400;\">\u00a0specialises in the philosophy of emotions from an empirically informed perspective. In recent years, he has applied this expertise to studying the emotional dynamics of populism with a novel theoretical framework that constitutes the foundation of the <a href=\"https:\/\/www.helsinki.fi\/en\/helsinki-institute-social-sciences-and-humanities\/news\/pilot-project-support-eu-project-applications-mikko-salmelas-pledge-project-received-support-through-project\">Horizon Europe project PLEDGE<\/a> at the University of Helsinki.<\/span><\/p>\n<h2>Creative team<\/h2>\n<p>R\u00e9ka Kinga Papp anchor<br \/>Daniela Univazo writer-editor<br \/>Merve Akyel\u00a0 art director, Eurozine<br \/>Szilvia Pint\u00e9r producer<br \/>Julia Sobota captions and translations<br \/>Zs\u00f3fia Gabriella Papp digital producer<\/p>\n<h2>Management<\/h2>\n<p>Priyanka Hutschenreiter project manager<br \/>Judit Csik\u00f3s\u00a0 head of finance<br \/>R\u00e9ka Kinga Papp\u00a0 editor-in-chief<br \/>Csilla Nagyn\u00e9 Kardos office administration<\/p>\n<h2>Video Crew<\/h2>\n<p>Gergely \u00c1ron P\u00e1pai DoP<br \/>Bence Bodoky camera<br \/>Istv\u00e1n Nagy sound<\/p>\n<h2>Postproduction<\/h2>\n<p>N\u00f3ra Ruszkai video editor<br \/>Istv\u00e1n Nagy lead video editor<br \/>Mil\u00e1n Golovics dialogue editor<br \/>D\u00e1niel Nagy dialogue editor<\/p>\n<h2>Art<\/h2>\n<p>Victor Maria Lima animation<br \/>Crypt-of-Insomnia theme music<\/p>\n<p><b>Disclosure<\/b><\/p>\n<div id=\"main-text\" class=\"md-h5 copy lh5 serif color-black-80\">\n<p>This talk show is a Display Europe production: a ground-breaking media platform anchored in public values.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31201 aligncenter\" src=\"https:\/\/www.eurozine.com\/wp-content\/uploads\/2024\/05\/displaylogo.jpg\" alt=\"\" width=\"246\" height=\"205\"\/><\/p>\n<p>This programme is co-funded by the European Commission and the European Cultural Foundation.<\/p>\n<p>Importantly, the views and opinions expressed here are those of the authors and speakers only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor the EACEA can be held responsible for them.<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-30258 aligncenter\" src=\"https:\/\/www.eurozine.com\/wp-content\/uploads\/2023\/12\/eu_Ecf_logos-300x74.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.eurozine.com\/wp-content\/uploads\/2023\/12\/eu_Ecf_logos-300x74.jpg 300w, https:\/\/www.eurozine.com\/wp-content\/uploads\/2023\/12\/eu_Ecf_logos.jpg 437w\" alt=\"\" width=\"300\" height=\"74\"\/><\/p>\n<\/div><\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.eurozine.com\/marketing-resentment\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-resentment\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] The emotional charge of politics has increased in the past decades. Expert governance and fact-based leadership were the leading claims in the 2000s, often<\/p>\n","protected":false},"author":1,"featured_media":278419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[154],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/278418"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=278418"}],"version-history":[{"count":0,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/278418\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/278419"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=278418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=278418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=278418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}