{"id":272458,"date":"2025-03-17T05:57:12","date_gmt":"2025-03-17T05:57:12","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2025\/03\/17\/making-google-play-the-best-place-to-grow-pc-games\/"},"modified":"2025-06-25T17:09:09","modified_gmt":"2025-06-25T17:09:09","slug":"making-google-play-the-best-place-to-grow-pc-games","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2025\/03\/17\/making-google-play-the-best-place-to-grow-pc-games\/","title":{"rendered":"Making Google Play the best place to grow PC games"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<meta content=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiCGZhKkWW2KbKlHfQoSLrrTif1k1E_sjOt4XQSdrDhEZ2Opq7BBEpup54gGgBseFIih1bv0VyQRhS_CgnkDvOHZWn4fZ7sS8aVU5yy15KXGw7_9tWtlkalJtv7gvjm4i1vNC8ln3bz3FSRZhhJaSVHtqjjsEO7VYu-_4C0sBGw4pphHUZFIxXC-ewVGTM\/s1600\/Play-spotlight-at-GDC-2025.png\" name=\"twitter:image\"\/><br \/>\n<img decoding=\"async\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiCGZhKkWW2KbKlHfQoSLrrTif1k1E_sjOt4XQSdrDhEZ2Opq7BBEpup54gGgBseFIih1bv0VyQRhS_CgnkDvOHZWn4fZ7sS8aVU5yy15KXGw7_9tWtlkalJtv7gvjm4i1vNC8ln3bz3FSRZhhJaSVHtqjjsEO7VYu-_4C0sBGw4pphHUZFIxXC-ewVGTM\/s1600\/Play-spotlight-at-GDC-2025.png\" style=\"display: none;\"\/><\/p>\n<p><em>Posted by Aurash Mahbod \u2013 VP and GM of Games on Google Play<\/em><\/p>\n<p><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjivS__y8Zytu2t98gG1rE2XqhFz5th9P-VTU7jApGWI0oG8i9mNabGNgy1rUfqTUimVXI84RqWSGP_XK-J3IEoSJmtn7jfMf1sd_E2bcTcVwgnyZ9kFmeTatviOEd8-8t220LbFhe-y8x0kHBsx1DdW1fa2MbcSd64xT_WH-t_Zy1fbepazVDZeLmLeyo\/s1600\/Blog_005_4209x1253_PlayBanner.png\"><img decoding=\"async\" border=\"0\" data-original-height=\"800\" data-original-width=\"100%\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjivS__y8Zytu2t98gG1rE2XqhFz5th9P-VTU7jApGWI0oG8i9mNabGNgy1rUfqTUimVXI84RqWSGP_XK-J3IEoSJmtn7jfMf1sd_E2bcTcVwgnyZ9kFmeTatviOEd8-8t220LbFhe-y8x0kHBsx1DdW1fa2MbcSd64xT_WH-t_Zy1fbepazVDZeLmLeyo\/s1600\/Blog_005_4209x1253_PlayBanner.png\"\/><\/a><\/p>\n<p>We\u2019re stepping up our multiplatform gaming offering with exciting news dropping at this year\u2019s <a href=\"http:\/\/g.co\/gamedevsummit\" target=\"_blank\" rel=\"noopener\">Game Developers Conference (GDC)<\/a>. We\u2019re bringing users more games, more ways to play your games across devices, and improved gameplay. You can read all about the updates for users from <a href=\"https:\/\/blog.google\/products\/google-play\/google-play-android-gdc-2025\" target=\"_blank\" rel=\"noopener\">The Keyword<\/a>. At GDC, we\u2019ll be diving into all of the latest games coming to Play, plus <a href=\"https:\/\/android-developers.googleblog.com\/2025\/03\/building-excellent-games-with-better-graphics-and-performance.html\" target=\"_blank\" rel=\"noopener\">new developer tools<\/a> that\u2019ll help improve gameplay across the Android ecosystem.<\/p>\n<p>Today, we\u2019re sharing a closer look at what\u2019s new from Play. We\u2019re expanding our support for native PC games with a new earnback program and making Google Play Games on PC generally available this year with major upgrades. Check out the video or keep reading below.\n<\/p>\n<p><iframe title=\"Ask Google Play: 6 must-know updates for game developers\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/iP-Bzzn8q4s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Google Play connects developers with over 2 billion monthly active players<sup><small>1<\/small><\/sup> worldwide. Our tools and features help you engage these players across a wide range of devices to drive engagement and revenue. But we know the gaming landscape is constantly evolving. More and more players enjoy the immersive experiences on PC and want the flexibility to play their favorite games on any screen.<\/p>\n<p>That\u2019s why we\u2019re making even bigger investments in our PC gaming platform. <a href=\"https:\/\/play.google.com\/googleplaygames\" target=\"_blank\" rel=\"noopener\">Google Play Games on PC<\/a> was launched to help mobile games reach more players on PC. Today, we\u2019re expanding this support to native PC games, enabling more developers to connect with our massive player base on mobile.<\/p>\n<h2><span style=\"font-size: x-large;\">Expanding support for native PC games<\/span><\/h2>\n<p>For games that are designed with a PC-first audience in mind, we\u2019ve added even more helpful tools to our <a href=\"https:\/\/play.google.com\/console\/about\/programs\/gpgonpc\/\" target=\"_blank\" rel=\"noopener\">native PC program<\/a>. Games like <i>Wuthering Waves<\/i>, <i>Remember of Majesty<\/i>, <i>Genshin Impact<\/i>, and <i>Journey of Monarch<\/i> have seen great success on the platform. Based on feedback from early access partners, we\u2019re taking the program even further, with comprehensive support across game development, distribution, and growth on the platform.<\/p>\n<ul>\n<ul>\n<li><b>Develop with Play Games PC SDK:<\/b> We&#8217;re launching a dedicated SDK for native PC games on Google Play Games, providing powerful tools, such as easier in-app purchase integration and advanced security protection.<\/li>\n<\/ul>\n<ul>\n<li><b>Distribute through Play Console:<\/b> We\u2019ve made it easier for developers to manage both mobile and PC game builds in one place, simplifying the process of packaging PC versions, configuring releases, and managing store listings.<\/li>\n<\/ul>\n<ul>\n<li><b>Grow with our new earnback program:<\/b> Bring your PC games to Google Play Games on PC to unlock up to 15% additional earnback.<sup><small>2<\/small><\/sup><\/li>\n<\/ul>\n<\/ul>\n<p>We\u2019re opening up the program for all native PC games &#8211; <i>including PC-only games<\/i> &#8211; this year. Learn more about the <a href=\"https:\/\/play.google.com\/console\/about\/programs\/gpgonpc\/\" target=\"_blank\" rel=\"noopener\">eligibility requirements and how to join the program<\/a>.<\/p>\n<p><image><\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" alt=\"Moving image of thumbnails for popular PC Games on Google Play \u2013 Remember of Majesty, Genshin Impact, Joourney of Monarch, and Wuthering Waves\" border=\"0\" id=\"imgCaption\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhiGEzZq043A5jiLds4cOQwSMA8mSKe11FCV_CglNS3Y3wXfphalvj32QODS622e3zY9YJAe-U_fe5MFIw3z9QfZt0FafbJOqfIhEN0lQCIJEJ39X5XQlI_UIMjKU-VyfsqF34rScBcwuzKmodfg0ZwwAa8H9uF2k7EeagGJBj40B4uuSZ5uJ4xR4SIerA\/s1600\/GoogleGames_3D_4Games_Rotation_w_logo_1920x1080.gif\" width=\"100%\"\/><\/div>\n<p><imgcaption><center><em>Native PC games on Google Play Games<\/em><\/center><\/imgcaption><\/image><\/p>\n<h2><span style=\"font-size: x-large;\">Making PC an easy choice for mobile developers<\/span><\/h2>\n<p>Bringing your game to PC unlocks a whole new audience of engaged players. To help maximize your discoverability, we\u2019re making all mobile games available<sup><small>3<\/small><\/sup> on PC by default with the option to <a href=\"https:\/\/developer.android.com\/games\/playgames\/development-submit#distribution-opt-in\" target=\"_blank\" rel=\"noopener\">opt out anytime<\/a>.<\/p>\n<p>Games will display a <a href=\"https:\/\/developer.android.com\/games\/playgames\/checklist\" target=\"_blank\" rel=\"noopener\">playability badge<\/a> indicating their compatibility with PC. &#8220;Optimized&#8221; means that a game meets all of our quality standards for a great gaming experience while &#8220;playable&#8221; means that the game meets the minimum requirements to play well on a PC. With the support of our new custom control mappings, many games can be playable right out of the box.  Learn more about the playability criteria and how to <a href=\"https:\/\/developer.android.com\/games\/playgames\/checklist#optimized-requirements\" target=\"_blank\" rel=\"noopener\">optimize your games for PC<\/a> today.<\/p>\n<p><image><\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" alt=\"Moving image of playable PC Games on Google Play\" border=\"0\" id=\"imgCaption\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgjDvuQSCAcGkx6n3UIRApK01oegyw6tGrgMYnS_BWJ7mRNXJCjzbBRYU7moYhcz8SA1UiJrmKzfoEVEoF14DjaWy9uphPpyrlzII3d2GdgtxDp2l3UfvOfRiNz0nLR3NdltP5E9x63vZn11vhJ_60zmwSuoHC_L9PGFgli2wJiGROCJ0d36JckC3g08Zg\/s1600\/GDC-Playable-PC-games.gif\" width=\"100%\"\/><\/div>\n<p><imgcaption><center><em>Thousands of new games are added to Google Play Games<\/em><\/center><\/imgcaption><\/image><\/p>\n<p>To enhance our PC experience, we\u2019ve made major upgrades to the platform. Now, gamers can enjoy the full Google Play Games on PC catalog on even more devices, including AMD laptops and desktops. We\u2019re partnering with PC OEMs to make Google Play Games accessible right from the start menu on new devices starting this year.<\/p>\n<p>We\u2019re also bringing new features for players to customize their gaming experiences. Custom controls is now available to help tailor their setup for optimal comfort and performance. Rolling out this month, we\u2019re adding a handy game sidebar for quick adjustments and enabling multi-account and multi-instance support by popular demand.<\/p>\n<p><image><\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" alt=\"Moving image demonstrating customizable controls while playing Dye Hard - Color War on PC on Google Play\" border=\"0\" id=\"imgCaption\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjJvL_jfpDIStiZtCSGWjxiT4loy50OB8IJaJYyWbWhQRZoXmb-4fNyFs2Fq3lbV9W9Jco7rPTAmR7UhG3FTMJ3STpah1v9C4oh9cle5wmXlHx3VjG7o6AKdl9KjMjbdNvmSW-BDc-1z4ZeAw8gq_xMD0UzKILD0UF5jmjpjlpISM9nWyu6gfMfc1QyYIQ\/s1600\/Custom_Controls_sidebar_zoomout_v02.gif\" width=\"100%\"\/><\/div>\n<p><imgcaption><center><em>You can customize controls while playing Dye Hard &#8211; Color War<\/em><\/center><\/imgcaption><\/image><\/p>\n<h2><span style=\"font-size: x-large;\">Unlocking exclusive rewards on PC with Play Points<\/span><\/h2>\n<p>To help you boost engagement, we\u2019re also rolling out a more seamless Play Points<sup><small>4<\/small><\/sup> experience on PC. Play Points balance is now easier to track and more rewarding, with up to 10x points boosters<sup><small>5<\/small><\/sup> on Google Play Games. This means more opportunities for players to earn and redeem points for in-game items and discounts, enhancing the overall PC experience.<\/p>\n<p><image><\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" alt=\"Moving image showing Google Play Points in Google Play Games\" border=\"0\" id=\"imgCaption\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiKbktmEipix8DPIro9Y6UWzYczy5VozYLABFM7_au5Zzz4Kr9x3PjQhukhWzrZ3jx-gyoOOcU7BJIczCdLZx4j8esi5vfL82LIYB1Ulflr8l-tIxaC0J5-qlbm1JsNe4Wl15avfrbZtHGD368EH7EOGdsFawg_SaRCcNjhiHzP4d5YBHd9VsTQ70hqHgo\/s1600\/GoogleGamesProfile_1920x1080.gif\" width=\"100%\"\/><\/div>\n<p><imgcaption><center><em>Google Play Points is integrated seamlessly with Google Play Games<\/em><\/center><\/imgcaption><\/image><\/p>\n<h2><span style=\"font-size: x-large;\">Bringing new PC UA tools powered by Google Ads<\/span><\/h2>\n<p>More developers are launching games on PC than ever, presenting an opportunity to reach a rapidly growing audience on PC. We want to make it easier for developers to reach great players with Google Ads. We\u2019re working on a solution to help developers run user acquisition campaigns for both mobile emulated and native PC titles within Google Play Games on PC. We\u2019re still in the early stages of partner testing, but we look forward to sharing more details later this year.<\/p>\n<h2><span style=\"font-size: x-large;\">Join the celebration!<\/span><\/h2>\n<p>We&#8217;re celebrating all that\u2019s to come to Google Play Games on PC with players and developers. Take a look at the behind-the-scenes from our social channels and editorial features on Google Play. At GDC, you can dive into the complete gaming experience that is available on the best Android gaming devices. If you\u2019ll be there, please stop by and say hello &#8211; we\u2019re at the Moscone Center West Hall!<\/p>\n<p><small><sup>1<\/sup><i> Source: Google internal data measuring monthly users who opened a game downloaded from the Play store.<\/i><\/small><\/p>\n<p><small><sup>2<\/sup><i> Additional terms apply for the earnback program.<\/i><\/small><\/p>\n<div><small><sup>3<\/sup><i> Your game\u2019s visibility on Google Play Games on PC is determined by its <a href=\"https:\/\/developer.android.com\/games\/playgames\/checklist#publishing-requirements\" target=\"_blank\" rel=\"noopener\">playability badge<\/a>. If your game is labeled as \u201cUntested\u201d, this means it will only appear if a user specifically searches for it in the Google Play Games on PC search menu. The playability badge may change once testing is complete. You can express interest in having Play evaluate your game for playability using this <a href=\"https:\/\/support.google.com\/googleplay\/games-on-pc-developer\/contact\/request_updated_label\" target=\"_blank\" rel=\"noopener\">form<\/a>.<\/i><\/small><\/div>\n<p><small><sup>5<\/sup><i> Offered for a limited time period. Additional terms apply.<\/i><\/small><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/android-developers.googleblog.com\/2025\/03\/making-google-play-best-place-to-grow-pc-games.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Posted by Aurash Mahbod \u2013 VP and GM of Games on Google Play We\u2019re stepping up our multiplatform gaming offering with exciting news dropping<\/p>\n","protected":false},"author":1,"featured_media":272459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[146],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/272458"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=272458"}],"version-history":[{"count":0,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/272458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/272459"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=272458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=272458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=272458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}