![\"How](\"https:\/\/hollywoodlife.com\/wp-content\/uploads\/2025\/02\/GettyImages-2158458565_fe4ecf-e1725885320470.jpeg?resize=384%2C216\")
\t\t\t\t\t\t<\/div><\/p>\n
Performing at the Super Bowl Halftime Show<\/a> is a music artist\u2019s dream. The 13-minute concert turns the entire football field into a stage, and Kendrick Lamar<\/strong><\/a> brought all the heat to his 2025 performance. The hip-hop artist even invited Serena Williams<\/strong><\/a>, SZA<\/strong><\/a> and Samuel L. Jackson<\/strong><\/a> to join him on stage. Since it was an epic production, many viewers are asking how much money Kendrick was paid to perform at the year\u2019s biggest sporting event. In any case, how much is any celebrity artist paid to sing at the Halftime Show?<\/p>\n Creating a memorable Halftime Show performance is a stressful ordeal. In her 2022 documentary Halftime<\/em>, Jennifer Lopez<\/strong><\/a> opened up about her experience sharing the stage with Shakira<\/strong><\/a>. Since the two had to split the 13-minute timeframe, Jennifer pointed to the difficulties she had in creating her own performance.<\/p>\n Below, learn what Kendrick and past Super Bowl Halftime Show performers got paid.<\/p>\n THEY NOT LIKE US @KendrickLamar<\/a> #AppleMusicHalftime<\/a> pic.twitter.com\/86nyDhmXkS<\/a><\/p>\n \u2014 NFL (@NFL) February 10, 2025<\/a><\/p>\n<\/blockquote>\n The cost to run a Super Bowl commercial<\/a> changes every year. According to CBS News<\/a>, advertisers spend an average of $8 million for a 30-second advertisement, which is $1 million more\u00a0than what it cost to run a 30-second ad during the 2024 Super Bowl.<\/p>\n Viewership data has not been shared yet for the 2025 Super Bowl. However, more than 120 million people tuned in to watch the 2024 game, according to Forbes.\u00a0<\/em><\/a><\/p>\n Kendrick did not earn extra money from performing at the Super Bowl Halftime Show. NFL Vice President of Communications Brian McCarthy told Newsweek<\/em><\/a> in February 2022 that the NFL \u201ccovers all costs associated with the show and does pay the performers\u2019 union scale.\u201d<\/p>\n \u201cThere is not an appearance fee, but the artists are indeed paid union scale,\u201d McCarthy added. \u201cUnion scale\u201d refers to the minimum pay that someone must pay performers. Per Forbes<\/em><\/a>, artists typically earn \u201ca fraction of the six- and seven-figure sums.\u201d<\/p>\n Sometimes, a performer contributes some of their own money toward their Super Bowl Halftime performance. In 2021, The Weeknd<\/strong><\/a>\u2018s manager, Wassim \u201cSal\u201d Slaiby, told Billboard<\/em><\/a> that he paid $7 million to \u201cmake this halftime show be what he envisioned.\u201d<\/p>\n Kendrick\u2019s net worth increased to $140 million, according to Celebrity Net Worth<\/a>, thanks to his years of dedication as a music artist.<\/p>\n \n\t\t<\/div>\n\n
How Much Does a Super Bowl Ad Cost?<\/h2>\n
How Many People Watched the Super Bowl?<\/h2>\n
How Much Did Kendrick Lamar Make From the Super Bowl Halftime Show?<\/h2>\n
Kendrick Lamar\u2019s Net Worth<\/h2>\n