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Super Bowl commercials are arguably the second most important part of the annual event \u2014 aside from the actual game, of course. Each ad ranges from a few seconds to several minutes, and among the most memorable include Ben Affleck<\/strong><\/a>\u2018s Dunkin\u2019 Donuts collaboration, Bryan Cranston<\/strong> <\/a>and Aaron Paul<\/a>\u2018<\/strong>s Breaking Bad-<\/em>themed PopCorners commercial and Cindy Crawford<\/strong><\/a>\u2018s Pepsi promo. But playing a commercial during the year\u2019s biggest game isn\u2019t cheap. So, how much money does a Super Bowl ad cost to play?<\/p>\n Below, learn more about Super Bowl commercials, their prices and more.<\/p>\n Advertisers spend an average of $8 million for a 30-second promo, according to CBS News<\/a>. The outlet reported that this is $1 million more than what it cost to run a 30-second ad during the 2024 Super Bowl.<\/p>\n You asked for more\u2026 so we delivered a full film. \u201cDunKings 2: The Movie\u201d is here \ud83d\udc4f\ud83d\udc4f pic.twitter.com\/fTOFVqJQi9<\/a><\/p>\n \u2014 Dunkin’ (@dunkindonuts) February 9, 2025<\/a><\/p>\n<\/blockquote>\n Since ads tend to feature celebrities, the total price to cover the overhead is certainly expensive. According to CNN<\/a>, Dunkin\u2019 Donuts paid almost $10 million for Ben to star in his 2023 Super Bowl commercial. President of Dunkin\u2019 Scott Murphy told Entrepreneur<\/em><\/a> that running Ben\u2019s ad got them 7 billion impressions, \u201cand it kind of kickstarted the year.\u201d During the 2024 Super Bowl, Dunkin\u2019 dropped its \u201cDunKings\u201d commercial featuring Brad and several celebrity friends, including Matt Damon<\/strong><\/a> and Tom Brady<\/strong><\/a>. The spot also included Ben\u2019s then-wife, Jennifer Lopez<\/strong><\/a>.<\/p>\n \u201cThe brand is just in the conversation,\u201d he added. \u201cIt just really feels in the fabric of things now.\u201d<\/p>\n Tim Curtis, a partner in the brand partnerships division at WME told CNN that a Super Bowl ad \u201ccan be as little as $25,000 for someone to do a cameo that\u2019s not a megastar, but as high as $10 million.\u201d<\/p>\n \u201cIt depends on the brand, and it depends on the stature of the celebrity,\u201d he told the outlet in 2024. \u201cThe majority of bigger stars are usually in that $1 to $3 million range for Super Bowl, but there are exceptions that go out north of that. It\u2019s rare for someone that you think of as a true movie star to be paid less than a million.\u201d<\/p>\n The most expensive Super Bowl commercial so far was Amazon\u2019s 2022 \u201cMind Reader\u201d ad, which featured\u00a0Scarlett Johansson<\/strong><\/a> and Colin Jost<\/strong><\/a>. The 90-second ad reportedly cost $26 million to produce, per CBS News.\u00a0<\/a><\/p>\n The 2024 Super Bowl was the most watched in history with more than 120 million viewers tuning in, according to Forbes<\/em><\/a>. It\u2019s still too early to determine how many people watched the 2025 Super Bowl.<\/p>\n The cheapest tickets to attend the 2025 Super Bowl was about $3,000, per Ticketmaster<\/a>. but the average price this year was just over $8,000.<\/p>\n \n\t\t<\/div>\nHow Much Does a Super Bowl Ad Cost?<\/h2>\n
What Are Celebrities Paid for Super Bowl Commercials?<\/h2>\n
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How Much Was the Most Expensive Super Bowl Commercial?<\/h2>\n
How Many People Watch the Super Bowl?<\/h2>\n
How Much Are Super Bowl Tickets?<\/h2>\n