{"id":267218,"date":"2024-12-20T23:21:04","date_gmt":"2024-12-20T23:21:04","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/12\/20\/venetian-joins-hyatt-family-rios-a-little-scrod\/"},"modified":"2025-06-25T17:09:58","modified_gmt":"2025-06-25T17:09:58","slug":"venetian-joins-hyatt-family-rios-a-little-scrod","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/12\/20\/venetian-joins-hyatt-family-rios-a-little-scrod\/","title":{"rendered":"Venetian Joins Hyatt Family, Rio’s a Little Scrod"},"content":{"rendered":"

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\n \"Scott <\/a>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Venetian and Hyatt have announced a long-term licensing agreement, which means Venetian is now part of the Hyatt family of hotels, also known as World of Hyatt.<\/p>\n

Such licensing agreements are common in Las Vegas hotels, and are mainly motivated by casinos gaining access to massive marketing databases to drive new business.<\/p>\n

This is a a great partnership for Venetian and Palazzo, not so much for Rio, which is awkward, so naturally we\u2019re talking about it.<\/p>\n

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Hyatt has hotels in 69 countries. If you thought we weren\u2019t going to include that fun fact in our story, you do not know this blog at all.<\/figcaption><\/figure>\n

There are several World of Hyatt hotels in Las Vegas<\/a> (Hyatt Place Las Vegas, Hyatt Place Las Vegas at Silverton Village), but the only one that really matters is Rio.<\/p>\n

Rio has invested many tens of millions in refreshing the off-Strip resort, also a World of Hyatt partner, now Hyatt fans get to choose between Venetian and Rio.<\/p>\n

Rio has vastly improved recently, but still. It\u2019s the Venetian.<\/p>\n

On the bright side, Rio is getting an NBA arena out back<\/a>, so that could change the game substantially.<\/p>\n

What does Venetian\u2019s partnership with Hyatt mean? Per the news release<\/a>, \u201cSoon, World of Hyatt members and eligible meeting and event planners will be able to earn and redeem loyalty points on qualifying stays, earn credit toward the Brand Explorer Award and, for World of Hyatt elite members, enjoy additional on-property benefits. With this long-term licensing agreement, Hyatt will offer more choice for rewarding travel experiences and stays in the all-suite resort at the heart of the Las Vegas Strip.\u201d<\/p>\n

Things can work in the other direction as well, with Venetian Rewards members getting Hyatt benefits.<\/p>\n

Again, from the official announcement, \u201cAs part of this long-term licensing agreement, World of Hyatt will, in the future, offer elite Venetian Rewards members benefits within World of Hyatt. Additionally, in the near future, these two hospitality powerhouses will work together in the MICE (meetings, incentives, conferences, and exhibitions) and convention space to also complement each other\u2019s strengths in group business.\u201d<\/p>\n

The convention thing is huge for Venetian because of its massive Venetian Expo (Venetian Convention and Expo Center, formerly the Sands Expo Convention Center). That\u2019s the one Sheldon Adelson used to own. He\u2019s the one who pretty much kicked the door in at the Las Vegas Convention and Visitors Authority offices when he heard they wanted to expand the Las Vegas Convention Center because it competed with his venue. Those were the days.<\/p>\n

Hotel loyalty clubs are akin to casino loyalty clubs. People tend to frequent places where they can get perks for their repeat business. You know, loyalty.<\/p>\n

A company like Hyatt brings a lot to the table in a partnership. Global reach, trust, better online visibility, operational expertise and economies of scale. Hyatt benefits by expanding its footprint in the world\u2019s greatest destination, Las Vegas.<\/p>\n

Hang in there, Rio. Maybe bringing back the \u201cMasquerade Show in the Sky\u201d isn\u2019t such a bad idea after all.<\/p>\n

\u00a0<\/p>\n<\/p><\/div>\n

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