Blizzard Entertainment and the Breast Cancer Research Foundation<\/a> (BCRF) have done it again, and it’s all thanks to YOU, our dedicated Overwatch community! Thanks to your support of the 2024 \u201cMercy for a Cause\u201d campaign, we\u2019ve raised a staggering $12.3 million for BCRF\u2014 the second-largest single corporate donation ever made to the Foundation. This brings Overwatch and Blizzard’s total contribution to over $25 million in life-saving breast cancer research. Earlier this year, Overwatch teamed up once again with BCRF, the largest private funder of breast cancer research globally. By supporting our in-game \u201cMercy for a Cause\u201d campaign, players around the world helped drive this incredible fundraising success. One hundred percent of the proceeds from the sale of the exclusive Pink Mercy skins (minus applicable platform fees and taxes) went directly to BCRF\u2019s mission of preventing and curing breast cancer.<\/p>\n This year\u2019s campaign came close to matching the $12.7 million raised in the original 2018 Pink Mercy campaign, further cementing the Overwatch community\u2019s impact on breast cancer research and bringing the cumulative total to over $25 million raised for life-saving breast cancer research to-date. The 2018 campaign funded groundbreaking projects, including:<\/p>\n
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\n<\/ul>\n Stay tuned\u2014in the coming months, BCRF and Overwatch will share details about the impactful research that will be powered by the 2024 campaign donation.<\/p>\n Overwatch 2\u2019s \u201cMercy for a Cause\u201d event hailed an all-new Rose Gold Mercy skin and bundle along with the return of the beloved Pink Mercy skin. Our community got to enjoy these lovely in-game looks while becoming real-life heroes by fueling research that saves lives. Mercy\u2019s journey in Overwatch continues to inspire, as she advocates for peace, healing, and hope in the game\u2014and in our world.<\/p>\n Without you this milestone would have never been possible. You\u2019ve helped advance the most promising research in breast cancer prevention and treatment, and we couldn\u2019t be more grateful. Together, we\u2019re creating a future where breast cancer could become a thing of the past.<\/p>\n On behalf of Blizzard Entertainment and BCRF, we want to extend our deepest gratitude to every player who contributed to this campaign. With your help, we\u2019ve once again proven that together, we can make a real-world difference.<\/p>\n Thank You for Your Support. <3<\/p>\n Founded in 1993, BCRF is the largest private funder of breast cancer research in the world. With a mission to advance the most innovative scientific projects, BCRF is moving the field closer to a world free from breast cancer. The Foundation fuels research that tackles everything from prevention to metastasis, helping countless lives every year. If you\u2019d like to learn more and get involved in supporting BCRF, visit bcrf.org<\/a>.<\/p>\n
\n\u00a0<\/p>\n![\"OVR_PK_Season11_LegendarySkins_100M_PinkMercy_Original02-2.png\"](\"https:\/\/bnetcmsus-a.akamaihd.net\/cms\/page_media\/ql\/QL3P9OJ7PFQN1733164910150.png\"\/)
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\nHope for a Brighter Future<\/h2>\n
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\nHeroes for a Cause<\/h2>\n![\"OVR_PK_Season11_LegendarySkins_100M_PinkMercy_RoseGold02.png\"](\"https:\/\/bnetcmsus-a.akamaihd.net\/cms\/page_media\/ua\/UA2YHJP2IAZ01733165006429.png\"\/)
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\nAbout BCRF<\/h3>\n![\"PinkMercyView1](\"https:\/\/bnetcmsus-a.akamaihd.net\/cms\/page_media\/hv\/HVIPD7MZ91ZT1733165056571.png\"\/)
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