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At Xbox, we\u2019re building a future defined by player choice\u2014where people can play their favorite games, discover new adventures, and connect with friends, wherever and however they love to play.\u00a0\u00a0\u00a0<\/p>\n
We also believe that gaming should be easy to access and available for everyone, so whether you have an Xbox console, play on PC, with Samsung Smart TV<\/a>s, handhelds, mobile phones, Amazon Fire TV<\/a>, or a Meta Quest<\/a> headset with Game Pass Ultimate, you can play with Xbox. \u00a0<\/p>\n In fact, you\u2019re probably reading this on an Xbox-enabled device, that can be powered on with the help of Cloud Gaming or the Xbox App for PC.\u00a0\u00a0<\/p>\n And that\u2019s the inspiration for our new \u2018This is an Xbox\u2019 campaign.\u00a0<\/p>\n This Is an Xbox invites people to play with Xbox across multiple devices and screens. It showcases the evolution of Xbox as a platform that extends across devices, with bold, iconic, fun visuals and a light-hearted tone.\u00a0 Launching today, the campaign will come to life in a variety of ways.\u00a0\u00a0<\/p>\n To truly understand what an Xbox is, it\u2019s equally important to understand what is not <\/em>an Xbox. To bring this to life, we\u2019ve had some fun and labeled \u201cThis is Not an Xbox\u201d on non-Xboxes in unexpected places, while also featuring our \u201cThis is an Xbox\u201d campaign visuals across San Francisco, Atlanta, Chicago, Sydney, Melbourne, Brisbane, London, New York, and Berlin to highlight all the devices that are part of Xbox.\u202f\u00a0<\/p>\n Our live action trailer takes you through a player\u2019s journey of experiencing their favorite games across different devices and locations, whether it\u2019s at home or on-the-go. Set to the beat of Black Sheep\u2019s classic, \u2018The Choice Is Yours\u2019, it reinforces the idea that whatever device you choose, you\u2019re likely able to play with an Xbox.\u202f<\/p>\n \nThis Is an Immersive Takeover<\/strong>\u202f\u00a0<\/h2>\n
This Is a Video About This Is an Xbox<\/strong>\u202f\u00a0<\/h2>\n