{"id":262825,"date":"2024-10-21T23:21:07","date_gmt":"2024-10-21T23:21:07","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/10\/21\/confirmed-delano-to-get-w-las-vegas-rebrand-part-of-marriott-bonvoy\/"},"modified":"2025-06-25T17:10:46","modified_gmt":"2025-06-25T17:10:46","slug":"confirmed-delano-to-get-w-las-vegas-rebrand-part-of-marriott-bonvoy","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/10\/21\/confirmed-delano-to-get-w-las-vegas-rebrand-part-of-marriott-bonvoy\/","title":{"rendered":"Confirmed: Delano to Get W Las Vegas Rebrand, Part of Marriott Bonvoy"},"content":{"rendered":"

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\n \"Scott <\/a>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Imagine sharing yet another story months before it\u2019s officially announced and watching local news lose their minds because their sources suck and you can\u2019t even really brag about it because if you\u2019re known for one thing, it\u2019s modesty.<\/p>\n

Anyway, MGM Resorts confirmed Delano, the bastard stepchild of Mandalay Bay, will be converted to W Las Vegas, part of the Marriott Bonvoy portfolio.<\/p>\n

The rebrand is expected to be done by the end of 2024.<\/p>\n

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What\u2019s a great way to save money on sign fabrication and installation costs? Hint: It\u2019s a rhetorical question.<\/figcaption><\/figure>\n

Delano was previously named THEhotel, one of the worst hotel names in recorded history, second only to The Quad. (Four is considered bad luck to Asian gamblers. Oopsie.)<\/p>\n

Why would MGM Resorts sign over Delano to another hotel chain? (Delano was a Accor Hotel Group brand.) The answer, as always, is money. In this case, in the form of a massive marketing database.<\/p>\n

From the official announcement: \u201cSince MGM Collection with Marriott Bonvoy officially launched in March 2024, bookings are significantly outpacing anticipated projections with hundreds of thousands of room nights booked. This collaboration between two trusted hospitality brands means more than 200 million Marriott Bonvoy members can enjoy unique benefits and redeem points at MGM Resorts\u2019 destinations while MGM Rewards members can status match and receive member benefits at Marriott\u2019s global portfolio of approximately 9,000 properties.\u201d<\/p>\n

No Delano, now W Las Vegas, has no casino, but please try to care.<\/p>\n

Care because: 1) MGM and Marriott are a powerhouse partnership, 2) What part of \u201cWe broke this story months ago?\u201d didn\u2019t you get? We first got wind of a rebrand in July 2024.<\/p>\n

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Delano is being rebranded, so there\u2019s that.<\/p>\n

\u2014 Vital Vegas (@VitalVegas) July 4, 2024<\/a><\/p>\n<\/blockquote>\n

In August 2024, we shared the plans to turn Delano (which most people still mispronounce) into W Las Vegas, complete with a Photoshop of a W on the building.<\/p>\n

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We’re hearing the Delano rebrand will be by W Hotels. W Las Vegas didn’t pan out at SLS, but Las Vegas doesn’t have rearview mirrors! Which might explain some of the terrible driving, come to think of it. https:\/\/t.co\/jrWtFv7MLv<\/a><\/p>\n

\u2014 Vital Vegas (@VitalVegas) August 14, 2024<\/a><\/p>\n<\/blockquote>\n

Just more \u201cboom\u201d people take for granted because we make it look easy. If it were easy, the Las Vegas Review-Journal would be doing it.<\/p>\n

The MGM Resorts story is surreal because the company doesn\u2019t own casinos anymore. They rent. They operate hotels and casinos, and now, they aren\u2019t even operating their own hotels. They call it an \u201casset light\u201d strategy.<\/p>\n

From the news release, \u201cWith the addition of W Las Vegas, MGM Collection with Marriott Bonvoy will encompass 12 destinations on the Las Vegas Strip, including Bellagio, a Luxury Collection Resort & Casino, ARIA Resort & Casino, Autograph Collection, The Cosmopolitan of Las Vegas, Autograph Collection and Mandalay Bay Resort & Casino, MGM Collection, among others.\u201d<\/p>\n

Literally nobody will ever use those names, of course, but MGM Resorts and Marriott seem to think such distinctions add appeal to these resorts for travelers.<\/p>\n

No, \u201cbonvoy\u201d isn\u2019t a real word. It resulted from \u201cbon\u201d and \u201cvoyage\u201d doing the nasty in a room at Cosmopolitan just before \u201cbon\u201d locked \u201cvoyage\u201d out on the balcony and stole his watch but later realized she was pregnant and needed to name the kid something. Bonvoy.<\/p>\n

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One of the few hotel brands with a Yiddish complaint baked right in.<\/figcaption><\/figure>\n

Personally, we love such announcements because of the disclaimers about \u201cForward Looking Statements.\u201d Public companies do a lot of ass-covering by making sure people know statements in their news releases that aren\u2019t \u201chistorical facts\u201d are \u201cforward-looking statements.\u201d<\/p>\n

Boilerplate language in news releases says, \u201cForward-looking statements can be identified by the use of forward-looking terminology such as \u2018believes,\u2019 \u2018expects,\u2019 \u2018could,\u2019 \u2018may,\u2019 \u2018will,\u2019 \u2018should,\u2019 \u2018seeks,\u2019 \u2018likely,\u2019 \u2018intends,\u2019 \u2018plans,\u2019 \u2018pro forma,\u2019 \u2018projects,\u2019 \u2018estimates\u2019 or \u2018anticipates\u2019 or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters.\u201d<\/p>\n

This is what lawyers do all day! They get paid to use words like \u201cherein\u201d and \u201cmaterially\u201d and whip up things like, \u201cForward-looking statements depend on assumptions, data or methods that may be incorrect or imprecise, and the Company may not be able to realize them.\u201d It\u2019s like us sharing a rumor: \u201cSources don\u2019t always get the full story\u201d and \u201cThings can change\u201d and \u201cIf you sue us, you\u2019ll end up losing because we have a great lawyer and you\u2019ll end up paying our legal fees.\u201d<\/p>\n

Anyway, Delano will continue to operate during the transition to W Las Vegas.<\/p>\n

The W brand was at the former SLS for a minute, but like everything at that cursed location, it got a reality check and wisely jumped ship.<\/p>\n

Expect more changes at MGM Resorts casinos, including the booting of NoMad<\/a> from Park MGM. Our aforementioned modesty precludes us from saying we were the first to share the news NoMad was out.<\/p>\n

How do these changes affect you? Such cross-pollination means travelers have more ways to earn and spend loyalty club points for rooms and other resort amenities.<\/p>\n

The main benefit of the rebrand of Delano to W Las Vegas is now you\u2019ll have it as yet another example of how you knew Vegas things months before everyone else because you have excellent taste in blogs. Ahem.<\/p>\n<\/p><\/div>\n