{"id":262733,"date":"2024-10-19T01:57:09","date_gmt":"2024-10-19T01:57:09","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/10\/19\/particle-ink-show-and-theatrical-adventure-to-close-at-luxor\/"},"modified":"2025-06-25T17:10:47","modified_gmt":"2025-06-25T17:10:47","slug":"particle-ink-show-and-theatrical-adventure-to-close-at-luxor","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/10\/19\/particle-ink-show-and-theatrical-adventure-to-close-at-luxor\/","title":{"rendered":"“Particle Ink” Show and “Theatrical Adventure” to Close at Luxor"},"content":{"rendered":"

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\n \"Scott <\/a>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

A daring gamble at Luxor has failed to pay off.<\/p>\n

\u201cParticle Ink: House of Shattered Prisms,\u201d described as a \u201c75-minute theatrical adventure\u201d will close following its final show on Oct. 28, 2024, per an internal document.<\/p>\n

Ultimately, \u201cParticle Ink\u201d wasn\u2019t a good fit for Luxor. And by that we mean \u201cParticle Ink\u201d wasn\u2019t good. It opened at Luxor on April 20, 2024, or just six months ago. Awkward.<\/p>\n

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It\u2019s better to try and fail than to never try at all, unless we\u2019re talking about \u201cParticle Ink.\u201d Or skydiving.<\/figcaption><\/figure>\n

Here\u2019s the document confirming the looming closure.<\/p>\n

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\u201cUnique vision\u201d is the new \u201cHow do we market this thing?\u201d<\/figcaption><\/figure>\n

Big thanks to Johnny Kleptometes at the ethically-challenged Las Vegas Review-Journal<\/a> for referencing this document without attribution, as is his way. We Tweeted the unconfirmed closure rumor at roughly the same time as Kleptometes, but shared the confirmation<\/a> a few minutes later. Feuds are a lot more fun unresolved.<\/p>\n

This is the part where we remind you we were the first to share the news \u201cParticle Ink\u201d was coming to Luxor in the first place.<\/p>\n

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We missed Particle Ink (\u201cmerging the worlds of art and technology with immersive virtual and augmented reality\u201d) when it was downtown, but it got rave reviews. Hearing it will re-open at Luxor. https:\/\/t.co\/8TG4Fv3Rb6<\/a><\/p>\n

\u2014 Vital Vegas (@VitalVegas) October 11, 2023<\/a><\/p>\n<\/blockquote>\n

The show-slash-experience didn\u2019t sound like our thing, but we decided to give it a try at Luxor and confirmed it wasn\u2019t our thing.<\/p>\n

\u201cParticle Ink\u201d is hard to describe, which is one of the obstacles the show wasn\u2019t able to overcome.<\/p>\n

It\u2019s doubly hard to market a venue and experience if you don\u2019t have the money to do marketing. The rumor is the show spent $10,000 to $15,000 a month on marketing. In Las Vegas, that amounts to the change you find under couch cushions.<\/p>\n

\u201cParticle Ink\u201d took over a huge space at Luxor, across from the casino\u2019s food court.<\/p>\n

The show used live performances and high-tech projection mapping to create a unique, immersive, baffling, pointless waste of everyone\u2019s time and money.<\/p>\n

The \u201cfamily-friendly\u201d pole dancer was awesome, though.<\/p>\n

The production felt like it was slapped together by a high school drama club, but without the creativity or enthusiasm.<\/p>\n

Not everyone agrees with our opinions about \u201cParticle Ink.\u201d Our friend Jen Gay (Vegas Starfish<\/a>) described it as \u201cone of the coolest shoe experiences in Las Vegas.\u201d We saw her and her family at the venue during our visit, so we know she saw the same thing we did.\u00a0Our friends at the Ice Cream Social podcast<\/a> raved about it as well.\u00a0We told everyone it was terrible, but people don\u2019t listen.<\/p>\n

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Polar opposite of our assessment (\u201cabsolutely terrible except for the bendy ladies\u201d), @SweetMattyD<\/a> of the @HeyScoops<\/a> podcast enjoyed \u201cParticle Ink\u201d at Luxor. We agree it would be better suited to New York or Chicago, also probably appreciated more by folks with kids.\u2026<\/p>\n

\u2014 Vital Vegas (@VitalVegas) August 8, 2024<\/a><\/p>\n<\/blockquote>\n

The implosion of \u201cParticle Ink\u201d at Luxor may lead some to believe The Strip is no place for \u201cart.\u201d This isn\u2019t a case of that. This was amateur hour and rent at Strip casinos isn\u2019t cheap.<\/p>\n

There\u2019s still time to check out \u201cParticle Ink\u201d at Luxor<\/a>, but why would you do that?<\/p>\n

Spend your money on Play Playground, next door. Or Carrot Top. Or \u201cFantasy.\u201d Or a chicken sandwich in the food court.<\/p>\n

We hope \u201cParticle Ink\u201d finds a new, less expensive, home. Opening at Luxor was an undeniably bold move, one completely lacking self-awareness or even a particle of business sense, but bold.<\/p>\n

We prefer our immersive, interactive experiences to feel fully formed (like Omega Mart at Area 15) rather than half-cocked.<\/p>\n

\u201cParticle Ink\u201d wasn\u2019t unappreciated art, it was like performing brain surgery while sitting on a washing machine during the spin cycle. An unfortunate mess.<\/p>\n<\/p><\/div>\n