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Ford might be looking to bring tailored ads to your car or truck.<\/p>\n
The automaker has filed a patent application that would monitor and collect driver data to curate ads that would be displayed on the vehicle\u2019s various screens. Among the information that would be gathered is your location, destination, speed, and traffic information.<\/p>\n
The system would also potentially monitor the dialogue between passengers to see how they interact with them and to help determined the best time to display the ads.<\/p>\n
\u201cIn one example, the controller may monitor user dialogue to detect when individuals are in a conversation,\u201d the patent filing reads<\/a>. \u201cThe number of ads may be intrusive if the individuals are engrossed in conversation. However, when the individuals are not in conversation, the number of ads presented can be increased.\u201d<\/p>\n That same monitoring could present visual ads when conversation is taking place. During periods of silence, though, it could display audio ads or ads with audio components.<\/p>\n The ads would not be shown when the vehicle is moving, so as not to distract the driver.<\/p>\n It\u2019s worth noting that patent applications are ways companies ensure an idea is not claimed by a competitor and often are not put into use in the real world. Ford says that\u2019s the case here. <\/p>\n \u201cSubmitting patent applications is a normal part of any strong business as the process protects new ideas and helps us build a robust portfolio of intellectual property,\u201d the company said in a statement to Fortune<\/em>. \u201cThe ideas described within a patent application should not be viewed as an indication of our business or product plans. No matter what the patent application outlines, we will always put the customer first in the decision-making behind the development and marketing of new products and services.\u201d<\/p>\n Still, automakers are working hard to find income streams once a car drives off the dealer lot. Mercedes, at one point charged owners of its Mercedes-EQ EQE and Mercedes-EQ EQS electric cars $1,200 per year for faster acceleration<\/a> of their vehicles. And Ford recently made a long-time standard feature of the F-150 a dealer option that will cost owners of the 2025 model an additional $455<\/a>.<\/p>\n Motor1 was the first to report<\/a> the advertising patent.<\/p>\n<\/div>\nStay on top of the tech world with these Fortune newsletters:<\/strong>
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