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Kendrick Lamar<\/a> will perform the halftime show at Super Bowl LIX, in New Orleans, on Sunday, February 9, 2025. Watch him make the announcement in the promotional video below.<\/p>\n Super Bowl LIX takes place at New Orleans\u2019 Caesars Superdome. Apple Music is the halftime show\u2019s presenting sponsor<\/a>, so the 2025 event is formally known as the Apple Music Super Bowl LIX Halftime Show.<\/p>\n In a press statement, Lamar said, \u201cRap music is still the most impactful genre to date. And I\u2019ll be there to remind the world why. They got the right one.\u201d<\/p>\n Lamar\u2019s company with Dave Free, pgLang<\/a>, is handling the creative direction for the performance. Diversified Production Services is producing the halftime show telecast with Jay-Z\u2019s Roc Nation and Jesse Collins as executive producers, Hamish Hamilton as director, and Roc Nation also serving \u201cas the strategic entertainment advisor of the live performance.\u201d<\/p>\n \u201cKendrick Lamar is truly a once-in-a-generation artist and performer,\u201d Jay-Z stated. \u201cHis deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick\u2019s work transcends music, and his impact will be felt for years to come.\u201d<\/p>\n Lamar was among the performers at the star-studded, hip-hop-forward Super Bowl LVI halftime show<\/a>. The 2022 performance, at SoFi Stadium, in Inglewood, California, also featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Anderson .Paak.<\/p>\n This past February, in Nevada, Usher headlined the Super Bowl halftime show<\/a>; he brought out<\/a> Alicia Keys, Ludacris, Lil Jon, H.E.R., and Jermaine Dupri during his hit-filled set.<\/p>\n Revisit \u201cThe 50 Best Albums of 2022<\/a>,\u201d featuring Kendrick Lamar\u2019s Mr. Morale & the Big Steppers<\/em> at No. 13. Plus, read about the Compton rapper\u2019s \u201cNot Like Us<\/a>\u201d in \u201c26 Contenders for the 2024 Song of the Summer<\/a>.\u201d<\/p>\n