{"id":258840,"date":"2024-09-07T21:48:22","date_gmt":"2024-09-07T21:48:22","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/09\/07\/android-developers-blog-weareplay-estante-magica-the-app-helping-kids-publish-their-own-books\/"},"modified":"2025-06-25T17:11:29","modified_gmt":"2025-06-25T17:11:29","slug":"android-developers-blog-weareplay-estante-magica-the-app-helping-kids-publish-their-own-books","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/09\/07\/android-developers-blog-weareplay-estante-magica-the-app-helping-kids-publish-their-own-books\/","title":{"rendered":"Android Developers Blog: #WeArePlay | Estante M\u00e1gica, the app helping kids publish their own books"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<meta name=\"twitter:image\" content=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiNrZUz7AsjqnFhJZ3BiBy2mDVmKO6hCv66KtgSq7vZtgt9ZZiljd7_JNFJEyuOg7tF1HfYqOqSnW6MQLRoYOaPalEg4vC4XVwstTgXz-hzYmzqeAGmEmZ4R56DNL8UtllCGOoCkVcCpkE73wue1m40mPu2tHjPirvMwBMZiQZARYWiMRlhYRkmTfwfaZM\/s1600\/%23WeArePlay%20Social%20.png\"\/><br \/>\n<img decoding=\"async\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiNrZUz7AsjqnFhJZ3BiBy2mDVmKO6hCv66KtgSq7vZtgt9ZZiljd7_JNFJEyuOg7tF1HfYqOqSnW6MQLRoYOaPalEg4vC4XVwstTgXz-hzYmzqeAGmEmZ4R56DNL8UtllCGOoCkVcCpkE73wue1m40mPu2tHjPirvMwBMZiQZARYWiMRlhYRkmTfwfaZM\/s1600\/%23WeArePlay%20Social%20.png\" style=\"display:none\"\/><\/p>\n<p><em>Posted by Robbie McLachlan, Developer Marketing<\/em><\/p>\n<p><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEik4qrvAXEbwjc73FqR0tLgTgjSzdsYGxfiWG8MDOX0ATzF7xhnycsjl_KyDcxZoGZx7uiGPcAi8C-ByRwvTjgkOqVI6uGQZ0jg2VML-56P7fZlIkSMVA7XnEN0t406X67IlMJPXc2iVNUlJC0DclM-ITEJ71bTaDSQJ-wii2mwXdfnMAjZLoAVO2a0vWU\/s1600\/Android%20Devs%20_%20Google%20Devs%20-Blog_Header_1200x600.jpg\" imageanchor=\"1\"><img decoding=\"async\" border=\"0\" data-original-height=\"800\" data-original-width=\"1058\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEik4qrvAXEbwjc73FqR0tLgTgjSzdsYGxfiWG8MDOX0ATzF7xhnycsjl_KyDcxZoGZx7uiGPcAi8C-ByRwvTjgkOqVI6uGQZ0jg2VML-56P7fZlIkSMVA7XnEN0t406X67IlMJPXc2iVNUlJC0DclM-ITEJ71bTaDSQJ-wii2mwXdfnMAjZLoAVO2a0vWU\/s1600\/Android%20Devs%20_%20Google%20Devs%20-Blog_Header_1200x600.jpg\" style=\"\u201d100%\u201d\"\/><\/a><\/p>\n<p>In our latest film for <a href=\"https:\/\/play.google.com\/console\/about\/weareplay\/\" target=\"_blank\" rel=\"noopener\">#WeArePlay<\/a>, which celebrates the people behind apps and games, we meet Robson from Rio de Janeiro, Brazil. As the co-founder of <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=br.com.estantemagica.simplificacao.app\" target=\"_blank\" rel=\"noopener\">Estante M\u00e1gica<\/a>, he created an app that turns kids into published authors, sparking their imagination and love for reading. Robson&#8217;s journey from the favelas to creating a platform that inspires millions of young minds is helping to revolutionize education in Brazil. Discover how Estante M\u00e1gica is making a lasting impact on education, one story at a time.<\/p>\n<p><\/p>\n<p><iframe title=\"#WeArePlay: Robson, Estante M\u00e1gica - Brazil\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/GXngpeOx84c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4><span style=\"font-size:large;\">What was the inspiration behind Estante M\u00e1gica?<\/span><\/h4>\n<p>It\u2019s a combination of my personal journey and a deep belief in the transformative power of education. Growing up in the Rocinha favela, I saw first-hand how education could change lives \u2014 my illiterate grandparents always believed that education was the key to real change, and passed that belief down to me. I wanted to create a tool that nurtures literacy so I teamed up with my friend Pedro to create Estante M\u00e1gica.<\/p>\n<p>Estante M\u00e1gica, which translates to &#8220;Magic Bookshelf,&#8221; is our way of giving every child the chance to become an author, create something magical that they can be proud of, and to see their own imagination come to life. We designed the app to be a bridge, reaching not just urban schools but also rural and underserved communities, including indigenous villages and areas with fewer resources.<\/p>\n<h4><span style=\"font-size:large;\">Can you tell us about a moment that showed you the power of Estante M\u00e1gica?<\/span><\/h4>\n<p>Recently, I visited a school in a small village in Rio de Janeiro. The principal apologized for being late to our meeting, explaining that she had just met with a father and mother who wanted to enroll in adult education classes. When she asked them why they wanted to learn to read and write in their 30s and 40s, they told her, &#8220;Our son wrote a book here last year, and we don&#8217;t know how to read it. It&#8217;s our dream to be able to read the book our son wrote.&#8221; That moment hit me hard. It was proof that our app isn\u2019t just about helping kids become authors; it&#8217;s about inspiring entire families to embrace literacy and education.<\/p>\n<p><image><\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" alt=\"Founder of Estante Magica, Robson Omelo, taking a photo of a child particiopating on Autograph Day\" border=\"0\" id=\"imgCaption\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiVR2aF-SdMaIaozT8c7ZtH4TmNhq38hOhV4BVw7zLZIwTZeLpk1scYjkQQpHZdLn808eWHGO8NNNcSNUW8whXIkgsiYAezD1_lrwWcve9dbMjIcIuBYbvka5ZlCfQQ1dnW82P38nArjZVwaXd8Fp0fa8K5lX4q2G5xFStL3VMZ8x3-zhiu97SX_vPBbiE\/s1600\/07_BRAZIL_ESTANTE%20MA%CC%81GICA_COFOUNDER_ROBSON%20MELO.jpg\" width=\"100%\"\/><\/div>\n<p><\/image><\/p>\n<h4><span style=\"font-size:large;\">Tell us about the Autograph Days<\/span><\/h4>\n<p>These events are held at schools and are all about celebrating the young authors who have created their own books. Each child receives a printed copy of their book, and the day is set up just like a traditional book signing event. The event is not only about the children\u2019s hard work but also a moment of pride for parents and teachers, who see the joy and confidence this experience brings to the kids.\n<\/p>\n<p><image><\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" alt=\"image of the Estante Magica app on a mobile device\" border=\"0\" id=\"imgCaption\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiIE5psnah9rbzYmxhqB7OuWx2hNslBtOG92fgdROGV3FqWYQT7N-UVgzHx-53Pb8at3pzNCqIWtjKSM_iE3aQjqmaki27iNCO1SgxtUG-SEVImJFm7KZ_1kilAxA5qti9rtocyNhIu-Chdpl8zxtGotppFQxhY-whcf42q3X6dw_hccwF_daN54-69vR4\/s1600\/12_BRAZIL_ESTANTE%20MA%CC%81GICA_APPSHOT.png\" width=\"100%\"\/><\/div>\n<p><\/image><\/p>\n<h4><span style=\"font-size:large;\">What\u2019s next for Estante M\u00e1gica?<\/span><\/h4>\n<p>One major focus is integrating more AI into the app. We want to make it so that when kids create their characters or stories, they can interact with them more dynamically. Imagine a character in a game being able to respond to a child\u2019s questions or comments \u2013 that\u2019s the kind of interaction we\u2019re aiming for. We\u2019re keeping an eye on some new features like text-to-video and image-to-video which could add a whole new layer to how kids can bring their stories to life. Ultimately, we\u2019re planning to bring the magic of storytelling to children around the world and expand our platform to more schools, especially in underserved areas.<\/p>\n<p>Discover more <a href=\"https:\/\/play.google.com\/console\/about\/weareplay\/\" target=\"_blank\" rel=\"noopener\">global #WeArePlay stories<\/a> and share your favorites. <\/p>\n<p>  <center><br \/>\n How useful did you find this blog post?<br \/>\n  <\/center><br \/>\n<center><br \/>\n<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScLTlzFd_aV-3rAdBqO1QxwCsuAcDCIM6fJFXyNcyf7zElVXg\/viewform?usp=pp_url&amp;entry.753333049=1%E2%98%85+%E2%80%93+Not+at+all&amp;entry.2056663615&amp;entry.646747778=changeme-mm\/yy\" target=\"_blank\" rel=\"noopener\">\u2605<\/a> <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScLTlzFd_aV-3rAdBqO1QxwCsuAcDCIM6fJFXyNcyf7zElVXg\/viewform?usp=pp_url&amp;entry.753333049=2%E2%98%85+%E2%80%93+Not+very&amp;entry.2056663615&amp;entry.646747778=changeme-mm\/yy\" target=\"_blank\" rel=\"noopener\">\u2605<\/a> <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScLTlzFd_aV-3rAdBqO1QxwCsuAcDCIM6fJFXyNcyf7zElVXg\/viewform?usp=pp_url&amp;entry.753333049=3%E2%98%85+%E2%80%93+Somewhat&amp;entry.2056663615&amp;entry.646747778=changeme-mm\/yy\" target=\"_blank\" rel=\"noopener\">\u2605<\/a> <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScLTlzFd_aV-3rAdBqO1QxwCsuAcDCIM6fJFXyNcyf7zElVXg\/viewform?usp=pp_url&amp;entry.753333049=4%E2%98%85+%E2%80%93+Very&amp;entry.2056663615&amp;entry.646747778=changeme-mm\/yy\" target=\"_blank\" rel=\"noopener\">\u2605<\/a> <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScLTlzFd_aV-3rAdBqO1QxwCsuAcDCIM6fJFXyNcyf7zElVXg\/viewform?usp=pp_url&amp;entry.753333049=5%E2%98%85+%E2%80%93+Extremely&amp;entry.2056663615&amp;entry.646747778=changeme-mm\/yy\" target=\"_blank\" rel=\"noopener\">\u2605<\/a><br \/>\n  <\/center><\/p>\n<div class=\"separator\" style=\"clear: both;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjxnvf5XzyebGljqgi8J7by9XsvaL5WWLNamSyTg4w_c0kPHjY1B1no1FQsdSfUHUwNw0UuYfXuo6i7K6VpdyV2-K8ms4VFmZA438ujm6qwtZMt5rJfMGymhQ_iCX2Z8h0MuJo7gXUQ4Hb-hjKYK1isibMZZxCyX_vo3kGoP5tieK2PI2ZhYdGh4gsqhwA\/s260\/lockup_ic_Google_Play_H_260x53px_clr.png\" style=\"display: block; padding: 1em 0px; text-align: center;\"><img decoding=\"async\" alt=\"\" border=\"0\" data-original-height=\"53\" data-original-width=\"260\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjxnvf5XzyebGljqgi8J7by9XsvaL5WWLNamSyTg4w_c0kPHjY1B1no1FQsdSfUHUwNw0UuYfXuo6i7K6VpdyV2-K8ms4VFmZA438ujm6qwtZMt5rJfMGymhQ_iCX2Z8h0MuJo7gXUQ4Hb-hjKYK1isibMZZxCyX_vo3kGoP5tieK2PI2ZhYdGh4gsqhwA\/s200\/lockup_ic_Google_Play_H_260x53px_clr.png\" width=\"200\"\/><\/a><\/div>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/android-developers.googleblog.com\/2024\/09\/weareplay-estante-magica-app-helping-kids-publish-books.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Posted by Robbie McLachlan, Developer Marketing In our latest film for #WeArePlay, which celebrates the people behind apps and games, we meet Robson from<\/p>\n","protected":false},"author":1,"featured_media":258841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[146],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/258840"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=258840"}],"version-history":[{"count":0,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/258840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/258841"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=258840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=258840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=258840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}