Fortune<\/em> that those who use the #OpenToWork photo frame are, on average, 40% more likely to receive InMails from recruiters.<\/p>\nThose people are also more likely to get support from their peers, with 85% of job seekers who post about their job search finding support from their network.<\/p>\n
But are they actually landing jobs?\u00a0<\/p>\n
In the world of talent recruitment, this turns out to be a controversial question.<\/p>\n
The risk of being #OpenToWork: Looking \u2018overly eager\u2019<\/h2>\n
\u201cPutting a badge on a profile picture is an easy way to cut through the clutter and get into the recruiter\u2019s sightline,\u201d Victoria McLean, founder of City CV and CEO of Hanover Talent Solutions says. But, she warns, it comes at a price.\u00a0<\/p>\n
\u201cIt can look desperate, amateurish, and recruiters won\u2019t bite,\u201d she says. \u201cIf candidates actually want to stand out, they have to reel the recruiter in with compelling storytelling and a strong online presence.\u201d<\/p>\n
McLean says that a polished profile and strategically connecting with industry peers is more likely to get job seekers \u201cgenuine opportunities\u201d than slapping a banner on their profile picture and waiting for offers to role in.<\/p>\n
\u201cIf a candidate is showing an #OpenToWork banner on their profile and waiting, then they\u2019ll be waiting for a really long time,\u201d she adds.<\/p>\n
Recruitment entrepreneur and former Dragon\u2019s Den star James Caan also said that the badge may \u201cgive the impression that you\u2019re overly eager for a role.\u201d (Dragon\u2019s Den is the U.K\u2019s version of Shark Tank.)<\/p>\n
As well as potentially putting off would-be employers, job seekers risk getting inundated with offers from recruiters that aren\u2019t actually what they want.<\/p>\n
\u201cA more effective approach is to position yourself as a proactive networker, exploring opportunities on your own terms,\u201d Caan says. \u201cUltimately, it\u2019s about marketing yourself strategically to appeal to the right opportunities\u201d.<\/p>\n
Although recruiters don\u2019t have a consensus on whether adding #OpenToWork will help or hinder your job search, most agreed that the longer you have the banner up, the worse it can look.\u00a0<\/p>\n
Career coach\u00a0Kyle Elliott warned it can inadvertently make candidates look like they\u2019re struggling to land work, \u201cwhen they really want to market themselves as in-demand talent that companies are fighting over.\u201d<\/p>\n
It means that when they do finally get a job offer, they risk getting lowballed.<\/p>\n
\u201cThese individuals want recruiters and hiring managers to assume that they\u2019re talking to multiple companies, since this can lead to the most competitive offer and largest total compensation possible,\u201d Elliott adds. \u201cIf an employer perceives that they\u2019re your only option, they\u2019re likely to be less ambitious with their initial offer.\u201d<\/p>\n
It\u2019s why top talent\u2014who Elliott says will be contacted by recruiters regardless of whether they\u2019re even searching for a job\u2014may be better off avoiding the badge unless they\u2019re desperate.<\/p>\n
\u201cAt the end of the day, if you\u2019re unemployed and want to increase your potential outreach from recruiters, you can test the use of the #OpenToWork banner,\u201d he concludes. \u201cImportantly, though, don\u2019t expect it to be a silver bullet to your dream job.\u201d<\/p>\n
\u2018You need to be visible otherwise no one\u2019s going to call you\u2019<\/h2>\n
In reality, unemployed people are<\/em> often desperate for jobs. That\u2019s why Lewis Maleh, CEO of Bentley Lewis, says it\u2019s crucial for jobless professionals to make themselves known.<\/p>\n\u201cIf you\u2019re actually out of work and looking for a job you need to be visible otherwise no one\u2019s going to call you,\u201d Maleh points out.<\/p>\n
\u201cActivating the banner significantly increases visibility to recruiters, with data suggesting that users with this feature are more likely to receive messages from recruiters and their network if they activate that feature, potentially leading to job opportunities.\u201d<\/p>\n
Not only can it increase your chances of landing with recruiters, but he adds that it can make unemployed professionals feel empowered and proactive at a time when much is out of their control.<\/p>\n
Likewise, James Barrett, managing director at Michael Page Technology, agrees that using the #OpenToWork banner will flag your profile to recruiters\u2014and therefore only \u201cincrease your chance of being seen in the first instance.\u201d<\/p>\n
\u201cRather than a deterrent, the #OpenToWork banner can be what sets a candidate apart in their job search,\u201d he says. Job seekers shouldn\u2019t be put off by \u201cthe supposed stigma\u201d surrounding it, he says.\u00a0<\/p>\n
If anything, because of that stigma deterring people from declaring they\u2019re open for work, Barrett thinks that using it \u201cindicates to recruiters and potential employers that you\u2019re serious about your job search.\u201d<\/p>\n<\/div>\n
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