Summary<\/h3>\n\n- My Lovely Empress<\/em> is an indie empire sim based on Asian fantasy, created by Indonesian developers.<\/li>\n
- Indonesian game developer Riris Marpaung shares how the Xbox Global Expansion Team assisted in My Lovely Empress<\/em> finding its audience beyond Southeast Asia.<\/li>\n
- My Lovely Empress<\/em> is out now for Xbox Series X|S.<\/li>\n<\/ul>\n<\/div>\n
When you think of games made in Asia, your mind most likely goes to games made in Japan or, more recently, China. Asia\u2019s a big<\/em> continent though, with plenty of talent just waiting for their time to shine \u2013 but it\u2019s tough out there for small developers from developing regions to get the attention often focused on their larger neighbors.<\/p>\nThat\u2019s why the Xbox Global Expansion team exists, designed to help developers from places like Southeast Asia, India, Africa and Latin America reach audiences around the world. Here\u2019s how the Xbox Global Expansion team put a spotlight on a small Indonesian team and their new title, My Lovely Empress<\/strong><\/a><\/em>.<\/p>\nMy Lovely Empress<\/em> is a dark fantasy empire management game inspired by Asian mythology and created by Jakarta-based developer GameChanger Studio. You play as the most powerful man in the Ashuwa continent, Emperor Hong of the Crimson Empire, and your life is torn to pieces after your beloved Empress Xiang succumbs to a mysterious disease.<\/p>\n![\"My](\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2024\/09\/In_Line_image1_1080-cf768edc1a23c082aec6.jpg\")
<\/figure>\nUnwilling to accept that there are limits for even an emperor, you turn to black magic and begin summoning the supernatural Yaoguai to help you run your empire and eventually resurrect your empress.<\/p>\n
With a game so clearly based on the myths and legends of East and Southeast Asia, it can be quite a challenge for indie game developers to get the word out, especially when it comes to audiences unfamiliar with the original tales. This is where the Global Expansion Team came in to help.<\/p>\n
In April 2023, GameChanger\u2019s CEO Riris Marpaung met with the Global Expansion Team to discuss strategies on how to best release My Lovely Empress<\/em> on Xbox, as well as share the game\u2019s development progress from using 2D art to 3D models.<\/p>\nDiscussions culminated in My Lovely Empress<\/em> being featured in the Xbox Digital Broadcast at Tokyo Game Show 2023<\/a>, helping GameChanger and their publisher Neon Doctrine set the stage for the game\u2019s world premiere. This was an incredible opportunity for GameChanger to get the game in front of players outside their own region, and for its founder and CEO Riris Marpaung to appear on camera speaking directly to global audiences. The response was amazing with people from around the world reaching out to share their interest in My Lovely Empress<\/em> and their support for the studio.<\/p>\n![\"My](\"https:\/\/xxboxnews.blob.core.windows.net\/prod\/sites\/2\/2024\/09\/In_Line_image2_1080-c54208d9e82f93590e96.jpg\")
<\/figure>\nThe Global Expansion team\u2019s support provided GameChanger Studio more than just the ability to sell copies of the game, it provided a platform from which a small team could create meaningful connections and foster more opportunities. And more such games are being discovered through the Global Expansion team\u2019s work, traveling to events around the region, and through initiatives such as Game Camp Asia \u2013 Xbox\u2019s education program to uplevel developers in regions like Southeast Asia and India \u2013 and the Developer Acceleration Program which provides funding and support for underrepresented developers sharing their games and stories with the world.<\/p>\n
It is GameChanger\u2019s hope that players from around the world enjoy My Lovely Empress\u2019 take on East Asian and Southeast Asian culture, and that people find many more games from all over the world supported by these invaluable initiatives.<\/p>\n
My Lovely Empress <\/em>launched on Xbox August 21, 2024. If you\u2019d like to support the growth of the wonderful Southeast Asian indie scene, do give My Lovely Empress<\/a><\/strong><\/em> a chance and check out all the other indie titles the region has to offer!<\/p>\n
When you think of games made in Asia, your mind most likely goes to games made in Japan or, more recently, China. Asia\u2019s a big<\/em> continent though, with plenty of talent just waiting for their time to shine \u2013 but it\u2019s tough out there for small developers from developing regions to get the attention often focused on their larger neighbors.<\/p>\n That\u2019s why the Xbox Global Expansion team exists, designed to help developers from places like Southeast Asia, India, Africa and Latin America reach audiences around the world. Here\u2019s how the Xbox Global Expansion team put a spotlight on a small Indonesian team and their new title, My Lovely Empress<\/strong><\/a><\/em>.<\/p>\n My Lovely Empress<\/em> is a dark fantasy empire management game inspired by Asian mythology and created by Jakarta-based developer GameChanger Studio. You play as the most powerful man in the Ashuwa continent, Emperor Hong of the Crimson Empire, and your life is torn to pieces after your beloved Empress Xiang succumbs to a mysterious disease.<\/p>\n Unwilling to accept that there are limits for even an emperor, you turn to black magic and begin summoning the supernatural Yaoguai to help you run your empire and eventually resurrect your empress.<\/p>\n With a game so clearly based on the myths and legends of East and Southeast Asia, it can be quite a challenge for indie game developers to get the word out, especially when it comes to audiences unfamiliar with the original tales. This is where the Global Expansion Team came in to help.<\/p>\n In April 2023, GameChanger\u2019s CEO Riris Marpaung met with the Global Expansion Team to discuss strategies on how to best release My Lovely Empress<\/em> on Xbox, as well as share the game\u2019s development progress from using 2D art to 3D models.<\/p>\n Discussions culminated in My Lovely Empress<\/em> being featured in the Xbox Digital Broadcast at Tokyo Game Show 2023<\/a>, helping GameChanger and their publisher Neon Doctrine set the stage for the game\u2019s world premiere. This was an incredible opportunity for GameChanger to get the game in front of players outside their own region, and for its founder and CEO Riris Marpaung to appear on camera speaking directly to global audiences. The response was amazing with people from around the world reaching out to share their interest in My Lovely Empress<\/em> and their support for the studio.<\/p>\n The Global Expansion team\u2019s support provided GameChanger Studio more than just the ability to sell copies of the game, it provided a platform from which a small team could create meaningful connections and foster more opportunities. And more such games are being discovered through the Global Expansion team\u2019s work, traveling to events around the region, and through initiatives such as Game Camp Asia \u2013 Xbox\u2019s education program to uplevel developers in regions like Southeast Asia and India \u2013 and the Developer Acceleration Program which provides funding and support for underrepresented developers sharing their games and stories with the world.<\/p>\n It is GameChanger\u2019s hope that players from around the world enjoy My Lovely Empress\u2019 take on East Asian and Southeast Asian culture, and that people find many more games from all over the world supported by these invaluable initiatives.<\/p>\n My Lovely Empress <\/em>launched on Xbox August 21, 2024. If you\u2019d like to support the growth of the wonderful Southeast Asian indie scene, do give My Lovely Empress<\/a><\/strong><\/em> a chance and check out all the other indie titles the region has to offer!<\/p>\n<\/figure>\n<\/figure>\n