{"id":256084,"date":"2024-08-21T19:47:57","date_gmt":"2024-08-21T19:47:57","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/08\/21\/starbucks-is-so-desperate-for-sales-its-pulling-out-the-pumpkin-spice-latte-earlier-than-ever-before\/"},"modified":"2025-06-25T17:11:57","modified_gmt":"2025-06-25T17:11:57","slug":"starbucks-is-so-desperate-for-sales-its-pulling-out-the-pumpkin-spice-latte-earlier-than-ever-before","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/08\/21\/starbucks-is-so-desperate-for-sales-its-pulling-out-the-pumpkin-spice-latte-earlier-than-ever-before\/","title":{"rendered":"Starbucks is so desperate for sales it’s pulling out the pumpkin spice latte earlier than ever before"},"content":{"rendered":"

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Starbucks<\/a> Corp. is deploying one of the most potent weapons in its arsenal to bring customers back into stores: the pumpkin spice latte.<\/p>\n

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The fall product lineup is taking on extra weight this year after the coffee chain ousted its chief executive officer in a surprise move<\/a> last week. Fan-favorite autumn beverages are key to the company\u2019s plan to reverse two quarters of same-store sales declines<\/a>.<\/p>\n

The pumpkin spice latte returns Aug. 22 for the 21st straight year. Starbucks is also introducing a new iced apple nondairy cream chai, plus two other apple beverages that will only be available on its app. Returning offerings include a pumpkin cream cold brew.<\/p>\n

Starbucks is bringing in a restaurant industry heavyweight to take over as CEO next month. Brian Niccol, who most recently led a turnaround at Chipotle Mexican Grill<\/a> Inc., is on track to become one of the highest paid CEOs in the US. Starbucks investors applauded the choice, sending the shares up 25% on the day of the announcement.\u00a0<\/p>\n

Niccol will have to contend with inflation-weary consumers<\/a> forgoing $6 iced lattes, escalating wait times and staffing changes that have angered once-loyal customers.<\/p>\n

The autumn drinks aim to meet demand for seasonal beverages while also catering to Gen Z and millennials\u2019 preference for tea-based, cold and nondairy beverages, according to Starbucks. The company added that drink customization in the latest quarter was up 28% from a year ago.<\/p>\n<\/div>\n<\/div>\n

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