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The CEO for iPad design app Procreate is taking out his stylus and going to war with Silicon Valley\u2019s latest heavily-invested upon baby. \u201cI really f\u2014 hate generative AI,\u201d said executive James Cuda in a viral Twitter<\/a> post uploaded by his company.<\/p>\n In a stripped-down-style video usually reserved for an actor publically atoning for cheating, Cuda tore into his sector\u2019s implementation of AI and vowed to never get aboard the train.\u00a0<\/p>\n Noting he doesn\u2019t often get in front of the camera, Cuda explained after getting peppered with questions about AI, he wanted to set the record straight. \u201cI don\u2019t like what\u2019s happening in the industry and I don\u2019t like what it\u2019s doing to artists,\u201d he said.\u00a0<\/p>\n The post, captioned \u201cwe\u2019re never going there. Creativity is made, not generated,\u201d linked to Procreate\u2019s larger statement<\/a> regarding its stance on not using generative AI.<\/p>\n We\u2019re never going there. Creativity is made, not generated. \u2014 Procreate (@Procreate) August 18, 2024<\/a><\/p><\/blockquote>\n His comments come amidst a larger shifting of tides on AI. Layoffs in the name of said invention further stoked anxiety<\/a> about the product stirring obsoletism. As tech\u2019s darling grows up, many start to fear AI\u2019s terrible twos as a long-lasting sign of a product they don\u2019t want to buy into.<\/p>\n Trust in AI companies has decreased from 61% to 53% over the past five years, per Edeleman data shared with Axios<\/em><\/a>. Being closer to Silicon Valley has left a sharper sting, as trust steeply declined from 50% to 35% in the U.S. alone. Even if the public is starting to scramble for a pumping of the brakes, tech and finance aren\u2019t over their dream just yet. Just last month, investors poured a whopping $27.1 billion<\/a> into AI, keeping the engines running even if the hype is dying.<\/p>\n Creatives have found themselves positioned at the forefront of opposition. Unionized writers and actors<\/a> went on strike last summer in part to push back against the impact of generative AI on their jobs, and 200 famed musicians petitioned<\/a> against the ethical ramifications of unmitigated AI implementation.\u00a0<\/p>\n Art that centers the artist and their integrity is part of Procreates\u2019 manifesto against AI. \u201cWe are not going to be introducing any generative AI into our products, our products are always designed and developed with the idea that a human will be creating something,\u201d said Cuda.<\/p>\n The need to preserve human creativity, job stability, and fair pay all come up as arguments for putting guardrails on AI. Not to mention, people have simply soured on AI after seeing it flop<\/a> like an off-putting raisin in the sun.\u00a0<\/p>\n Even after much fanfare and money<\/a> was funneled into generative AI, the product is still shown to fail to answer certain questions and hallucinate<\/a>. Perhaps seeing enough memes of Elon Musk and Donald Trump dancing together has put the final nail in the coffin, as AI is deemed what the internet hates the most\u2014cringe<\/a>.<\/p>\n Either way, Procreate seems to be betting on its anti-AI horse. \u201cWe don\u2019t know exactly where this story\u2019s gonna go or how it ends but we believe that we\u2019re on the right path supporting human creativity,\u201d said Cuda.<\/p>\n<\/div>\n\n\n
You can read more at https:\/\/t.co\/9Fgh460KVu<\/a> \u2728 #procreate<\/a> #noaiart<\/a> pic.twitter.com\/AnLVPgWzl3<\/a><\/p>\nRecommended Newsletter:<\/strong> CEO Daily provides key context for the news leaders need to know from across the world of business. Every weekday morning, more than 125,000 readers trust CEO Daily for insights about\u2013and from inside\u2013the C-suite. Subscribe Now<\/a>.<\/div>\n