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Polish billionaire Rafal Brzoska is on a crusade to hold Meta Platforms Inc. accountable for fake images and fraudulent advertisements spreading on its social-networking apps.<\/p>\n
Brzoska, who earned the nickname \u201cLocker King\u201d as the founder and chief executive officer of parcel locker company InPost SA, won an\u00a0injunction<\/a>\u00a0last week temporarily banning Meta from publishing fake ads using the likeness of him and his wife in Poland.<\/p>\n But he said the Polish Personal Data Protection Office\u2019s three-month ban hasn\u2019t stopped new bogus images of him and his spouse Omena Mensah, a local television celebrity, from surfacing. Brzoska is now waiting on Ireland\u2019s Data Protection Commission, which oversees Facebook\u2019s European headquarters in Dublin, to impose a similar one. And he\u2019s weighing legal action.<\/p>\n \u201cIt will be the long battle, and I want to find out how big are revenues from ads that use deepfakes for fraudulent purposes,\u201d Brzoska said in an interview. He added he wants to convince other well-known Poles to take action to bolster the case and pressure Meta to better differentiate fakes from legitimate content.<\/p>\n Meta is facing increasing pressure around the world to stop the proliferation of scams that use generative artificial intelligence tools and the likenesses of famous people to attract victims. A US judge this year ruled that Australian billionaire Andrew Forrest could sue the Facebook and Instagram parent over the use of his image to fraudulently endorse cryptocurrency products despite a legal shield that protects social media companies from being held liable for user content.\u00a0<\/p>\n A Meta spokesperson said the company removes false content when it is found and is assessing the Polish regulator\u2019s decision.\u00a0<\/p>\n Brzoska called the ban the first such move in the European Union based on the bloc\u2019s data protection rules. The businessman said the fake ads, which sometimes include false information about the couple, may negatively impact his family\u2019s charity activities.\u00a0<\/p>\n \u201cI\u2019m currently spending plenty of time unwinding deepfakes,\u201d he said. \u201cSomeone should be responsible for propagation of criminal actions.\u201d<\/p>\n<\/div>\n CEO Daily provides key context for the news leaders need to know from across the world of business. Every weekday morning, more than 125,000 readers trust CEO Daily for insights about\u2013and from inside\u2013the C-suite. Subscribe Now<\/a>.<\/div>\n<\/div>\nRecommended Newsletter:<\/strong><\/p>\n