{"id":252050,"date":"2024-08-07T14:40:03","date_gmt":"2024-08-07T14:40:03","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/08\/07\/dolce-gabbana-rolls-out-perfume-for-dogs\/"},"modified":"2025-06-25T17:12:54","modified_gmt":"2025-06-25T17:12:54","slug":"dolce-gabbana-rolls-out-perfume-for-dogs","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/08\/07\/dolce-gabbana-rolls-out-perfume-for-dogs\/","title":{"rendered":"Dolce & Gabbana rolls out perfume for dogs"},"content":{"rendered":"

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Have a dog that\u2019s a bit dank? Is Fido a bit too fragrant? Willing to spend $100 to fix that? If so, Dolce & Gabbana would like a word.<\/p>\n

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The high-end retailer has debuted Fef\u00e9<\/a>, a new perfume for pooches.<\/p>\n

The $99 fragrance is alcohol free and reportedly contains notes of Ylang Ylang, Musk, and Sandalwood. (No, we didn\u2019t know what Ylang Ylang was at first either\u2026 it\u2019s an essential oil used in perfume that is said to have a fragrance that includes rubber and custard, among other scents.)<\/p>\n

The perfume was inspired, the retailer says, by \u201cDomenico Dolce\u2019s unconditional love for his loyal dog Fef\u00e9. \u2026 It\u2019s a tender and embracing fragrance crafted for a playful beauty routine.\u201d<\/p>\n

The push by Dolce & Gabbana is more than a love letter to a pet. It\u2019s a chance to break into the explosive pet-care industry, which is expected to grow to a $500 billion market<\/a> by 2030, up from $320 billion in 2023.<\/p>\n

\u201cWe\u2019re distributing Fef\u00e9 right away throughout Europe, in the US and then, little by little, we\u2019ll expand; it\u2019s already available online,\u201d co-founder Stefano Gabbana told Italian newspaper Corriere della Sera<\/em><\/a>. \u201cThe market has reacted well; everyone went crazy at the announcement.\u201d<\/p>\n

While humans might like the smell of Fef\u00e9, your dog might not be quite as enamored. The ASPCA says some essential oils can be harmful<\/a> to dogs or irritate breathing conditions. Dogs also depend on their sense of smell to explore the world around them and perfumes could interfere with that.<\/p>\n

Pet care has been getting increasingly upscale<\/a> in recent years, though. Retailers have introduced everything from reversible puffer jackets and dry shampoos to freshly-made (and delivered) meals and balaclavas for dogs.<\/p>\n

\u201cThe pet industry has often been a darling of Wall Street [and] venture capitalists, with a generally deserved reputation for being recession-resistant,\u201d David Sprinkle, analyst at Packaged Facts, told Fortune<\/em> in 2022.<\/p>\n<\/div>\n<\/div>\n

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[ad_1] Have a dog that\u2019s a bit dank? Is Fido a bit too fragrant? Willing to spend $100 to fix that? If so, Dolce &<\/p>\n","protected":false},"author":1,"featured_media":252051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[149],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/252050"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=252050"}],"version-history":[{"count":0,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/252050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/252051"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=252050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=252050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=252050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}