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X, whose top executives have long railed against advertisers who fled the platform amid concerns over hate speech, is now also suing them. X has filed an antitrust lawsuit against the Global Alliance for Responsible Media (GARM) and several of its members, including Mars, Unilever and CVS Health, CEO Linda Yaccarino said in an <\/a> shared on X.<\/p>\n According to Yaccarino, the group engaged in an \u201cillegal boycott\u201d of X. \u201cThe consequence – perhaps the intent – of this boycott was to seek to deprive X\u2019s users, be they sports fans, gamers, journalists, activists, parents or political and corporate leaders, of the Global Town Square,\u201d she wrote.<\/p>\n As Axios<\/em> <\/a> GARM is part of the World Federation of Advertisers (which is also named in the lawsuit) and was created to come up with brand safety guidelines for online advertisers. The lawsuit <\/a> that the group \u201cconspired, along with dozens of non-defendant co-conspirators, to collectively withhold billions of dollars in advertising revenue from Twitter.\u201d<\/p>\n GARM didn’t immediately respond to a request for comment.<\/p>\n It\u2019s not the first time X has filed a lawsuit against a group that Musk has accused of stoking an advertiser exodus from the platform. The company previously <\/a> the Center Countering Digital Hate (CCDH), an anti-hate group that published research showing that X failed to take down hateful posts shared by premium subscribers. That lawsuit was later <\/a> by a judge who said X was trying to \u201cpunish\u201d the group for sharing unflattering research. X is also suing <\/a>, a watchdog group that published a report showing X had displayed ads alongside anti-Semitic content.<\/p>\n \u201cWe tried being nice for 2 years and got nothing but empty words,\u201d Musk, who nearly a year ago <\/a> advertisers to \u201cgo fuck themselves,” wrote in <\/a> on Tuesday. \u201cNow, it is war.\u201d<\/p>\n<\/div>\n