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Logitech\u2019s new CEO has grand ideas for the computer hardware company, and one of them is a \u201cforever mouse\u201d that you\u2019d never have to replace but that you may have to pay for every month.<\/p>\n
The CEO, Hanneke Faber, told the Verge\u2019s Decoder<\/em> podcast<\/a> that the immortal mouse is still just a concept, but that one day Logitech could create a mouse that, like a nice watch, is useful in perpetuity\u2014with the help of software updates.\u00a0<\/p>\n \u201cI\u2019m not planning to throw that watch away ever,\u201d Faber said. \u201cSo why would I be throwing my mouse or my keyboard away if it\u2019s a fantastic quality, well-designed, software-enabled mouse?\u201d<\/p>\n Faber noted that Logitech was not \u201cnecessarily super far away\u201d from making the forever mouse a reality, but added that the high price for its extreme durability may require the company to add a subscription model to help make it profitable.<\/p>\n The average price of a mouse or a keyboard is about $26, Faber said, and Logitech has the opportunity to create a higher-priced, premium product that delivers more quality. While Faber acknowledged that consumers may be shocked by the concept of a subscription mouse, she said the quality is worth it.<\/p>\n \u201cImagine it\u2019s like your Rolex. You\u2019re going to really love that,\u201d she told the Verge.<\/p>\n Logitech did not immediately respond to Fortune<\/em>\u2019s request for comment.<\/p>\n The hardware company is no stranger to bold mouse ideas. In April it announced a mouse with a built-in AI button<\/a> that could be used to launch an AI prompt builder to help summarize text or write emails.<\/p>\n Faber\u2019s mouse-as-a-service concept is the latest example of the increasing prevalence of subscription-based business models<\/a> in unusual categories. While customers may be used to paying a subscription for movie or music streaming, now hardware companies are trying to get in on the trend.\u00a0<\/p>\n HP<\/a> introduced a subscription service<\/a> in February that lets customers print 20 pages with their included printer and ink starting at $6.99 per month. Both Ring and Google<\/a> have also recently raised prices<\/a> for basic subscription plans for their smart doorbells and thermostats, respectively.<\/p>\n Some customers have already decried Logitech\u2019s idea of adding yet another subscription for an everyday object. One user on Twitter<\/a> said<\/a>, there is no need for a \u201cforever mouse,\u201d because their mouse from 30 years ago has held up just fine.\u00a0<\/p>\n Other social media users on the r\/hardware forum on Reddit poked fun at the idea that Logitech might go the way of HP\u2019s printer plan and limit use.<\/p>\n \u201cNumber of mouse movements exceeded. Please upgrade to pro account so you can further move your mouse,\u201d one user wrote<\/a>.<\/p>\n<\/div>\n CEO Daily provides key context for the news leaders need to know from across the world of business. Every weekday morning, more than 125,000 readers trust CEO Daily for insights about\u2013and from inside\u2013the C-suite. Subscribe Now<\/a>.<\/div>\n<\/div>\nRecommended Newsletter:<\/strong><\/p>\n