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Apple<\/a> may be looking to ad an ad-supported tier to its Apple TV+ streaming service, but U.S. users aren\u2019t likely to see any changes anytime soon.<\/p>\n The Telegraph <\/a><\/em>reports<\/a> Apple has met with the Broadcaster\u2019s Audience Research Board, the U.K.\u2019s television ratings organization, about bringing advertising to Apple TV+ in that country. There are no reports the company plans to unveil an ad-supported tier in the U.S., however.<\/p>\n Apple did not immediately respond to Fortune<\/em>\u2019s request for comment on the report.<\/p>\n Apple TV+ already has some commercials on its service, but only for live sporting events like Major League Soccer. Unlike Netflix<\/a>, Amazon Prime<\/a>, Disney+ and virtually every other streaming service, though, it does not offer a lower-cost ad-supported monthly option for subscribers. (Those additional offerings have proven quite popular with users, resulting in higher subscriber counts.)<\/p>\n Apple has taken some steps in recent months that indicate it is considering an ad-supported subscription model, however. Earlier this year, the company hired Joseph Cady<\/a>, who previously servied as EVP of advanced advertising and partnerships at NBCUniversal. That came after a number of prominent hires of people with experience in television advertising.<\/p>\n Ad-supported tiers not only have boosted subscriber counts for other streaming services, they\u2019re a good source of additional revenue for the companies.<\/p>\n The news of a possible ad-supported tier comes as Apple TV+ is also reportedly talking with Paramount+ about a possible bundle<\/a> of their streaming services. As subscriber churn has continued to be a problem for many streamers (and viewers have grown weary of the cost of these services), a growing number are teaming up to offer lower-priced options to consumers. Just last week, Disney+, Hulu<\/a> and Max unveiled a bundle that offered savings of up to 38% over the standalone pricing of those services for viewers.<\/p>\n<\/div>\n\nRecommended Newsletter: <\/strong>CEO Daily provides key context for the news leaders need to know from across the world of business. Every weekday morning, more than 125,000 readers trust CEO Daily for insights about\u2013and from inside\u2013the C-suite. Subscribe Now<\/a>.<\/div>\n<\/div>\n