\n
![](\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/07\/GettyImages-2163607318-e1722029711838.jpg?w=2048\")
<\/p>\n [ad_1]
\n<\/p>\n
On the heels of low ratings for the coronavirus pandemic-marred Tokyo and Beijing Olympics<\/a>,\u00a0Paris<\/a>\u00a0may not do much better among U.S. viewers, a poll from Gallup released Thursday found.<\/p>\n Simone Biles<\/a>\u00a0and\u00a0women\u2019s gymnastics<\/a>\u00a0are poised to be a bright spot, with those surveyed selecting it as their most anticipated sport.<\/p>\n But according\u00a0to the poll,<\/a>\u00a030% of respondents said they will not watch any of the Games<\/a>, 34% said they will not watch much and 35% said they would watch at least a fair amount. That last figure is down from the 48% measured before the 2016 Olympics in Rio de Janeiro. Gallup did not measure viewing intentions for the Tokyo Olympics, which were delayed a year.<\/p>\n NBC\u2019s prime-time coverage of the Tokyo Olympics mostly\u00a0drew about half the audience<\/a>\u00a0of its Summer Games predecessor. The Beijing Olympics\u00a0had the lowest-ever U.S. audience<\/a>\u00a0for a Winter Games. Both Games were held under severe restrictions, limiting spectators and dampening the typical fanfare. NBC, which holds the U.S. broadcasting rights through 2032, is trying to turn around that trend by\u00a0enlisting a slew of entertainers and non-Olympian athletes<\/a>\u00a0in its coverage.<\/p>\n The last three Olympics, including the 2018 Pyeongchang Games, were held in time zones that limited how much live action NBC could air in prime time.<\/p>\n The network did not immediately respond to The Associated Press\u2019 request for comment on the poll. Biles and the rest of the U.S. gymnastics squad could bring in high ratings, though, with Gallup finding in general that women\u2019s sports were as anticipated as men\u2019s. Forty-two percent chose women\u2019s gymnastics as their most anticipated sport, while around two-thirds of respondents ranked it in their top three. That competition\u00a0begins with qualifying<\/a>\u00a0on Sunday.<\/p>\n<\/div>\n\nRecommended Newsletter:<\/strong> The Fortune Next to Lead newsletter is a must-read for the next generation of C-suite leaders. Every Monday, the newsletter provides the strategies, resources, and expert insight needed to claim the most coveted positions in business. Subscribe now. Sign up for free<\/a>.<\/div>\n<\/div>\n