\n
![](\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/07\/GettyImages-1231723262-e1721952700757.jpg?w=2048\")
<\/p>\n [ad_1]
\n<\/p>\n
Vice President Kamala Harris\u2019 decision to use a track by one of the world\u2019s biggest pop stars for her first official campaign video shows how quickly the song is becoming an anthem for her presidential bid.<\/p>\n
Beyonc\u00e9\u2019s song \u201cFreedom,\u201d featuring rapper Kendrick Lamar, has featured prominently in early campaign events for the presumptive Democratic\u00a0presidential nominee<\/a>. The singer\u2019s team approved its use for Harris\u2019 launch video, according to a person familiar with the matter, and the campaign procured licensing rights for it. \u00a0<\/p>\n \u201cThere are some people who think we should be a country of chaos, of fear, of hate. But us: we choose something different,\u201d\u00a0Harris says in the video<\/a>\u00a0released Thursday. \u201cWe choose freedom,\u201d she says. Beyonc\u00e9\u2019s lyrics follow.<\/p>\n At the campaign\u2019s headquarters on Monday, Harris walked out to the song when she addressed the staff she absorbed from President Joe Biden. Before her arrival, attendees were already dancing and singing to Beyonc\u00e9\u2019s music \u2014 \u00a0a stark contrast to the mood that preceded Biden\u2019s decision to exit the race and endorse Harris.<\/p>\n The song also blared from the speakers at Harris\u2019\u00a0first campaign rally<\/a>\u00a0in Wisconsin on Tuesday, as she entered to a crowd of roaring cheers. In previous appearances, Harris has been tapping the artist\u2019s discography as a soundtrack for her events, including the 2022 hit, \u201cBreak My Soul<\/a>.\u201d\u00a0<\/p>\n Beyonc\u00e9 has branded herself as a symbol of women\u2019s empowerment and liberation for Black Americans. Her music is a fitting choice for the Harris campaign, as she will likely be the\u00a0first woman of color<\/a>\u00a0to secure a major party\u2019s presidential nomination in US history. Harris has also used the term \u201cfreedom\u201d heavily in her political messaging, particularly tied to advocacy for\u00a0abortion access and gun control<\/a>, including her \u201cFight for Our Freedoms College Tour.\u201d<\/p>\n The Democratic party is set to\u00a0vote on the nomination of its candidates<\/a>\u00a0next month.\u00a0Harris has secured enough commitments<\/a>\u00a0from delegates to win, and no other politician has mounted a serious challenge against her.<\/p>\n<\/div>\n<\/div>\n