{"id":247043,"date":"2024-07-24T05:01:28","date_gmt":"2024-07-24T05:01:28","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/07\/24\/ferrero-has-launched-an-original-nutella-gelato-in-europe-this-summer-to-combat-the-rise-of-ice-cream-copycats\/"},"modified":"2025-06-25T17:14:06","modified_gmt":"2025-06-25T17:14:06","slug":"ferrero-has-launched-an-original-nutella-gelato-in-europe-this-summer-to-combat-the-rise-of-ice-cream-copycats","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/07\/24\/ferrero-has-launched-an-original-nutella-gelato-in-europe-this-summer-to-combat-the-rise-of-ice-cream-copycats\/","title":{"rendered":"Ferrero has launched an original \u2018Nutella Gelato\u2019 in Europe this summer to combat the rise of ice cream copycats"},"content":{"rendered":"

[ad_1]
\n<\/p>\n

It\u2019s summer\u2014there\u2019s no better way to kill the heat than with a delicious ice cream. But this year there\u2019s a new Italian product set to win over all ice-cream lovers and fans of a historical chocolate spread.\u00a0<\/p>\n

\n

Tourists flocking to Italy usually line up at bars and parlors to savor iconic indigenous ice cream flavors such as pistachio, almond, lemon and Nutella.<\/p>\n

Every ice cream parlor in Italy claims to make its own creamy, unique version of the popular hazelnut spread by using Nutella and placing a flavor tag that reads \u201cNutella\u201d behind the glass counter where all the gelato is displayed.<\/p>\n

\"\"
Tourists flocking to Italy usually line up at bars and parlors to savor unique ice cream flavors.<\/figcaption>

frantic00 via Getty<\/p>\n<\/div>\n

But are they using the original Nutella?<\/p>\n

Now there\u2019s the real deal, made by the original makers. Forget all other duplicates.<\/p>\n

Italian confectionery giant Ferrero recently launched \u2018Nutella Gelato\u2019, which landed on supermarket shelves in several European countries earlier this month just ahead of summer\u2019s sultry heatwave that is currently rocking the Continent.<\/p>\n

\n
\n

Ferrero\u2019s revenues have been steadily growing over the past three years, going from \u20ac14 billion in 2021 to \u20ac17 billion in 2023.<\/p>\n<\/blockquote>\n<\/figure>\n

With layers of chocolate and hazelnut cream, it\u2019s authentic Nutella taste ice cream, with the same ingredients as the world-famous chocolate spread.\u00a0<\/p>\n

The creation of \u2018Nutella Gelato\u2019 is part of Nutella\u2019s 60th anniversary celebrations. It marks the historical moment when Piedmont\u2019s special hazelnut spread, which had been around for centuries, was first cleverly put in a glass jar and commercialized in 1964 by the Alba-based Ferrero group.\u00a0<\/p>\n

Nutella Gelato is the brand\u2019s first packaged ice cream, and is currently on sale in Italian and other European supermarkets at a cost of \u20ac4.99 \u2013 a premium price for the small 470ml tub which is set to compete with H\u00e4agen Dazs and Ben & Jerry\u2019s.\u00a0<\/p>\n

\"SAN
It is not the first time that Ferrero has reimagined Nutella into another product. <\/figcaption>

Justin Sullivan\/Getty Images<\/p>\n<\/div>\n

Ferrero\u2019s revenues have been steadily growing over the past three years, going from \u20ac14 billion in 2021 to \u20ac17 billion in 2023.<\/p>\n

The group is confident that this new product will be as successful as other Nutella twists created so far and will appeal to consumers across Europe. According to Eurostat, the European ice cream industry is worth over \u20ac6 billion.<\/p>\n

It is not the first time that Ferrero has reimagined Nutella into another product. In 2005 it launched the Nutella&Go snack, a pack of sticks and Nutella to scoop up the spread, in 2015 the Nutella B-ready with a crispy baked shell, in 2019 Nutella Biscuits, 2020 Nutella Muffin and last year, the Nutella Croissant.<\/p>\n

Savoring Nutella Gelato is not the same thing as placing a jar of Nutella in the freezer until it solidifies into ice. That\u2019s because Nutella Gelato also has light brown layers of hazelnuts that mix with the dark chocolate.<\/p>\n

And it\u2019s not just sold in Italy, you can find it in other countries across Europe.\u00a0<\/p>\n

Leonardo Calabr\u00f2, Ferrero\u2019s Global Head of Ice Cream\u00a0 told Fortune<\/em> the new line is already available across Italy, France, Germany and Spain, with more on the horizon.<\/p>\n

The pot offers the unmistakable Nutella experience in a soft and smooth hazelnut ice cream, enriched by tasty Nutella layers and swirls.<\/p>\n

\u201cEven though it\u2019s only been available for a short period of time, we\u2019re since then registering a very positive preliminary performance, (and) we\u2019ve been pleased with the enthusiastic feedback consumers of all ages are showing after having tasted Nutella Ice Cream,\u201d Calabr\u00f3 adds.<\/p>\n

\n

Io mi consolo con il gelato alla nutella \ud83e\udd24 pic.twitter.com\/8IpJk6UbfW<\/a><\/p>\n

\u2014 Anna\ud83e\udd8b\ud83c\udf39\ud83e\uddf8 (@Annetta_1978) June 7, 2024<\/a><\/p><\/blockquote>\n

<\/p>\n

Comments posted on Italian social networks are all positive, and Nutella fans seem enthusiastic. Even though a few complain that the quantity is small for the price, none seem to give up on the experience of trying it at least once.\u00a0<\/p>\n

\n

Nutella gelato .
I can confirm it’s dangerously good \ud83e\udd44 pic.twitter.com\/neIxxb3IPE<\/a><\/p>\n

\u2014 Gemini \ud83c\udff4\u200d\u2620\ufe0f \ud83c\uddee\ud83c\uddea \ud83c\uddea\ud83c\uddfa (@IrishItalian88) May 12, 2024<\/a><\/p><\/blockquote>\n

<\/p>\n

Nutella Gelato is, after all, Nutella.<\/p>\n<\/div>\n