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Netflix<\/a> could be on its way to becoming one of the most prolific video game publishers in the industry.<\/p>\n The company, on its latest earnings call, announced it has 80 titles in development at present and plans to launch a new one each month, starting this month.<\/p>\n The majority of the titles, said Gregory K. Peters, Netflix co-CEO, president and director, will be \u201cinteractive narrative games\u201d that are based on the company\u2019s IP. They\u2019ll be dubbed Netflix Stories.<\/p>\n Netflix already has a catalog of 100 games, many of which are meant to promote its own shows and movies. The company also, however, has a catalog of third-party games you might not expect, with titles including Grand Theft Auto San Andreas, Grand Theft Auto Vice City<\/em> and World of Goo<\/em>. In addition, several games tied to its IP offer non-\u201cinteractive narrative\u201d storylines, including a Queen\u2019s Gambit<\/em> chess game and 80s-themed Stranger Things<\/em> games.<\/p>\n \u201cWe\u2019ve launched over 100 games so far. We\u2019ve seen what works, what doesn\u2019t work. We\u2019re refining our program to do more of what is working,\u201d said Peter.<\/p>\n Netflix initially entered the video game industry in 2021<\/a> with five titles. The company quickly acquired three studios and tapped former Zynga<\/a> chief creative officer Mike Verdu to oversee the effort. In 2022, the company announced plans to establish an internal game development studio<\/a> in Helsinki, Finland.<\/p>\n Netflix got into the video game space as its subscriber growth slowed and customers grew weary of streaming video after binging so much during the heart of the pandemic.<\/p>\n \u201cWe view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,\u201d it said at the time.<\/p>\n<\/div>\n CEO Daily provides key context for the news leaders need to know from across the world of business. Every weekday morning, more than 125,000 readers trust CEO Daily for insights about\u2013and from inside\u2013the C-suite. Subscribe Now<\/a>.<\/div>\n<\/div>\n\nRecommended Newsletter:<\/strong><\/p>\n