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Beyond Meat is introducing a new sausage to its lineup, but unlike the company\u2019s other offerings, this plant-based protein product is not meant to replicate a meat product.<\/p>\n
Beyond Sun Sausage is meant to be a new kind of protein substitute, with three flavor options\u2014cajun, pesto, and pineapple jalape\u00f1o. The plant-based offering is made with a variety of vegetables, fruits and legumes, including spinach, bell peppers, yellow peas, brown rice, red lentils and faba beans, along with avocado oil.<\/p>\n
\u201cWe\u2019re thrilled to introduce a completely new innovation to the plant-based category,\u201d Dariush Ajami, chief innovation officer at Beyond Meat, said in a statement. \u201cFilled with clean, plant proteins \u2026 this launch further exemplifies our industry-leading commitment to raising the nutrition bar for plant-based meats and creating delicious, healthy products.\u201d<\/p>\n
The company is leaning into a healthier product as well, as Beyond Sun Sausage delivers 12 grams of protein per link, but has just 1 gram of saturated fat per serving and 0mg of cholesterol.<\/p>\n
The company is rolling out the product in a limited fashion initially, selling it exclusively at Sprouts Farmers Markets across the country.<\/p>\n
The rollout of the new product doesn\u2019t mean Beyond Meat is moving out of the alt-meat industry, but the diversification comes as the public\u2019s obsession with plant-based burgers has vanished<\/a> (and funding for the startups that produce those products has fallen to its lowest level in nearly a decade).<\/p>\n Part of the reason for that is that while many people assumed plant-based burgers were much healthier than beef, pork, or poultry, they often weren\u2019t<\/a>. The products were also more expensive than the foods they were trying to replace, often by as much as 30%. Some consumers did not enjoy the taste, either.<\/p>\n<\/div>\n<\/div>\n