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As the professional social network looks to compete with other social media sites for users\u2019 eyeballs, and the ad dollars that come with it, it is incorporating new attention grabbing features like AI and puzzles.\u00a0<\/p>\n
The Microsoft-owned social network recently added daily games, which allow its professional users flex their intellect and compare scores with their network. The company has also added a series of AI implementations that touch everything from a users\u2019 profile to posts.<\/p>\n
The goal of the new features is to bring users\u2019 to the social media site more often, and to keep them around once they\u2019re there, said LinkedIn editor-in-chief Daniel Roth.<\/p>\n
\u201cIt\u2019s about building this daily habit,\u201d Roth told the Financial Times<\/em><\/a>. \u201cOnce you\u2019re on LinkedIn, it\u2019s time to share your knowledge, get knowledge, get information and get content.\u201d\u00a0<\/p>\n Among the new puzzles is Queens, a game that involves strategically placing crowns so that only one appears per row and column. Another, Pinpoint, challenges a user to identify the common category for a series of related words. The games are relatively simple to play but challenge users who want to take \u201ca quick brain break,\u201d Roth told Fortune<\/em>.\u00a0 In addition to letting users post their scores publicly, LinkedIn also tracks how often you play to encourage users to keep up a daily streak.<\/p>\n \u201cWe\u2019re already seeing how these games spark conversations, connections, and even a healthy bit of competition among professionals around the world,\u201d Roth told Fortune<\/em> in an email.<\/p>\n The strategy of using games to try to build engagement is a gamble that expands the company\u2019s original vision of being a social network for professionals. But far from untested,\u00a0 the approach has worked for other media businesses, including the New York Times, <\/em>which saw 10 million downloads<\/a> for its dedicated NYT<\/em> Games app in 2023.<\/p>\n For its part, LinkedIn said it had seen record engagement of 1.5 million content interactions per minute in June, the FT <\/em>reported. Still, last year the company laid off more than 5% of its 20,000 employees as it recorded slower year-over-year revenue growth<\/a> for eight consecutive quarters.<\/p>\n Its ChatGPT-backed AI additions, which the company started rolling out to premium subscribers late last year, are meant to provide a personal touch for professionals. The company has added features such as \u201cCollaborative Articles<\/a>,\u201d which helps compile users\u2019 thoughts on varied business subjects accompanied by an AI-produced summary. The company also introduced AI tools to help recruiters craft messages<\/a> to potential hires.<\/p>\n While some users have complained about its AI suggestions being too \u201crobotic,\u201d<\/a> Roth said the enhancements have helped increase its premium subscribers by 25% year-over-year.\u00a0<\/p>\n \u201cIn order to help professionals and companies thrive during these fast-changing times, we\u2019ve been rolling out our own AI-powered enhancements, each designed to enable you to meet your aspirations by becoming more productive and successful,\u201d Roth said in an email to Fortune<\/em>.<\/p>\n<\/div>\n CEO Daily provides key context for the news leaders need to know from across the world of business. Every weekday morning, more than 125,000 readers trust CEO Daily for insights about\u2013and from inside\u2013the C-suite. Subscribe Now<\/a>.<\/div>\nRecommended Newsletter:<\/strong><\/p>\n