{"id":245395,"date":"2024-07-19T12:24:12","date_gmt":"2024-07-19T12:24:12","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/07\/19\/google-enhances-nbcuniversals-olympic-games-paris-2024-coverage-with-ai-and-maps-integration\/"},"modified":"2025-06-25T17:14:24","modified_gmt":"2025-06-25T17:14:24","slug":"google-enhances-nbcuniversals-olympic-games-paris-2024-coverage-with-ai-and-maps-integration","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/07\/19\/google-enhances-nbcuniversals-olympic-games-paris-2024-coverage-with-ai-and-maps-integration\/","title":{"rendered":"Google Enhances NBCUniversal\u2019s Olympic Games Paris 2024 Coverage with AI and Maps Integration"},"content":{"rendered":"

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\n Rongchai Wang<\/a>
\n Jul 18, 2024 14:38<\/span> \n <\/p>\n

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Google integrates AI and mapping technologies in NBCUniversal’s coverage of the Olympic Games Paris 2024, enhancing viewer experience and athlete engagement.<\/p>\n


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Google is set to play a significant role in NBCUniversal\u2019s coverage of the Olympic Games Paris 2024, leveraging its suite of AI and mapping technologies to enhance the viewer experience. According to blog.google<\/a>, the collaboration will manifest in four key ways during the event.<\/p>\n

1. Explain the Games with Google Search<\/h2>\n

During NBCU\u2019s daytime and primetime coverage, NBC Olympics announcers will utilize Google Search\u2019s AI Overviews to provide quick snapshots and links for viewers to learn more about their favorite sports or athletes. This feature will help audiences understand the importance of swim lanes, the rules of Olympic basketball, or the role of guide runners in Paralympic Track and Field.<\/p>\n

2. Dig Deeper with Gemini<\/h2>\n

NBC\u2019s \u201cchief superfan commentator\u201d Leslie Jones will use Google\u2019s Gemini to dive deeper into various aspects of the Paris Games and Team USA. Viewers can follow along as Jones uses Gemini to engage with the events, learn new sports, and share her discoveries on NBC and Peacock.<\/p>\n

3. Explore Paris with Search, Maps, and Gemini<\/h2>\n

U.S. Olympians and Paralympians will document their experiences exploring Paris using Google\u2019s Lens, Circle to Search, Immersive View in Google Maps, and Gemini. These adventures will be shared on NBCUniversal\u2019s social media platforms, offering fans a unique perspective on the host city\u2019s landmarks and attractions.<\/p>\n

4. See Google Maps Platform Bring Paris Landmarks to Life<\/h2>\n

Google Maps Platform\u2019s Photorealistic 3D Tiles will be prominently featured during NBCU\u2019s broadcasts, providing stunning 3D views of iconic Olympic venues in Paris, such as Versailles, Roland Garros, and the Aquatics Centre. This technology aims to bring the beauty and grandeur of these locations to life for viewers worldwide.<\/p>\n

The integration of Google\u2019s technologies into NBCUniversal\u2019s Olympic coverage is set to provide a richer, more interactive experience for audiences, combining real-time data with immersive visuals and AI-driven insights.<\/p>\n

Image source: Shutterstock<\/i><\/span><\/p>\n

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