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Safety officers at large companies that have integrated AI tools like ChatGPT into their businesses are issuing similar warnings to their colleagues: \u201cTrust, but verify.\u201d<\/p>\n
Speaking at Fortune<\/em>\u2018s Brainstorm Tech conference on Tuesday, Salesforce<\/a> chief trust officer Brad Arkin detailed how the company, and its CEO Marc Benioff, balance the demand from customers to offer cutting-edge AI services while ensuring that it does not open them up to vulnerabilities. \u201cTrust is more than just security,\u201d Arkin said, adding that the company\u2019s key focus is to create new features for its users that don\u2019t go against their interests.<\/p>\n Against the backdrop of breakneck adoption of AI, however, is the reality that AI makes it easier for criminals to attack potential victims. Malicious actors can operate without the barrier of language, for example, while also being able to more easily send a massive volume of social engineering scams like phishing emails.<\/p>\n Companies have long dealt with the threat of so-called \u201cshadow IT,\u201d or the practice of employees using hardware and software that is not managed by a firm\u2019s technology department. Shadow AI could create even more vulnerabilities, especially without proper training. Still, Arkin said that AI should be approached like any tool\u2014there will always be dangers, but proper instruction can lead to valuable results. <\/p>\n Speaking on the panel, Cisco\u2019s chief security and trust officer Anthony Grieco shared advice that he passes on to employees about generative AI platforms like ChatGPT. \u201cIf you wouldn\u2019t tweet it, if you wouldn\u2019t put it on Facebook<\/a>, if you wouldn\u2019t publish it publicly, don\u2019t put it into those tools,\u201d Grieco said.\u201d<\/p>\n Even with proper training, the ubiquity of AI\u2014and the rise of increased cybersecurity threats\u2014means that every company has to rethink its approach to IT. A working paper<\/a> published in October by the non-profit National Bureau of Economic Research found rapid adoption of AI across the country, especially among the largest firms. More than 60% of companies with more than 10,000 employees are using AI, the group said.<\/p>\n Wendi Whitmore, the senior vice president for the \u201cspecial forces unit\u201d of the cybersecurity giant Palo Alto Networks<\/a>, said on Tuesday that cybercriminals have deeply researched how businesses operate, including how they work with vendors and operators. As a result, employees should be trained to scrutinize every piece of communication for potential phishing or other related attacks. \u201cYou can be concerned about the technology and put some limitations around it,\u201d she said. \u201cBut the reality is that attackers don\u2019t have any of those limitations.\u201d<\/p>\n Despite the novel perils, Accenture<\/a> global security lead Lisa O\u2019Connor touted the potential posed by what she called \u201cresponsible AI,\u201d or the need for organizations to implement a set of governance principles for how they want to adopt the technology. She added that Accenture has long embraced large language models, including working with Fortune<\/em> on its own custom-trained LLM<\/a>. \u201cWe drank our own champagne,\u201d O\u2019Connor said.<\/p>\n<\/div>\n CEO Daily provides key context for the news leaders need to know from across the world of business. Every weekday morning, more than 125,000 readers trust CEO Daily for insights about\u2013and from inside\u2013the C-suite. Subscribe Now<\/a>.<\/div>\nShadow AI<\/h2>\n
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