{"id":241280,"date":"2024-07-09T15:10:56","date_gmt":"2024-07-09T15:10:56","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/07\/09\/millennial-law-grad-hanushka-toni-quit-her-director-job-in-monaco-to-launch-sellier-a-second-hand-store-with-her-mom-now-she-sells-designer-bags-and-bling-at-3200-a-pop-and-treats-her-husban\/"},"modified":"2025-06-25T17:15:04","modified_gmt":"2025-06-25T17:15:04","slug":"millennial-law-grad-hanushka-toni-quit-her-director-job-in-monaco-to-launch-sellier-a-second-hand-store-with-her-mom-now-she-sells-designer-bags-and-bling-at-3200-a-pop-and-treats-her-husban","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/07\/09\/millennial-law-grad-hanushka-toni-quit-her-director-job-in-monaco-to-launch-sellier-a-second-hand-store-with-her-mom-now-she-sells-designer-bags-and-bling-at-3200-a-pop-and-treats-her-husban\/","title":{"rendered":"Millennial law grad Hanushka Toni quit her director job in Monaco to launch Sellier a second-hand store with her mom\u2014now she sells designer bags and bling at $3,200 a pop and treats her husband to\u00a0Audemars Piguet"},"content":{"rendered":"

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What would you do if you had a six-figure salary? Perhaps you\u2019d never cook another meal again or indulge in a monthly Thai massage and a Soho House membership to unwind from the stress that comes with being at your A game.<\/strong><\/em><\/p>\n

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Here at The Good Life you don\u2019t have to imagine what life at the top looks like anymore: Get real-life inspiration for how the most successful live life.<\/strong><\/em><\/p>\n

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Today Fortune<\/em> meets Hanushka Toni the founder and CEO of Britain\u2019s fastest-growing luxury reseller<\/a>, Sellier.<\/p>\n

The 35-year-old law graduate was a creative director at Relevance, a marketing agency in Monaco, before quitting her job and moving back home to London to open a second-hand shop with her mother just before the pandemic.<\/p>\n

Enter Sellier.\u00a0<\/p>\n

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\u00a32500<\/p>\n

The cost of each average order.<\/cite><\/p><\/blockquote>\n<\/figure>\n

The Knightsbridge boutique has gone from selling nearly 500 items in the first year, to selling around 250 pre-loved designer bags, bling, and more each week, with each order averaging around \u00a32500.<\/p>\n

It\u2019s now got a cult following on social media\u2014with 168,000 followers on Instagram alone\u2014six new stores including one in her old stomping ground, Monaco, as well as a new partnership with high-end fashion giant Flannels.<\/p>\n

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Frasers Group-owned @flannelsfashion<\/a> has partnered with luxury reseller Sellier to roll out permanent concessions in its stores in Belfast, Liverpool and Glasgow following pop-ups last year. https:\/\/t.co\/QFFTC0YTns<\/a>#luxury<\/a> #flannels<\/a> #sellier<\/a> #frasers<\/a> #retail<\/a> #fashion<\/a> pic.twitter.com\/x7TBVn9n61<\/a><\/p>\n

\u2014 Drapers (@Drapers) June 18, 2024<\/a><\/p><\/blockquote>\n

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This interview has been edited for brevity.<\/em><\/p>\n

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The finances<\/h2>\n

Fortune:\u00a0<\/em>Do you carry a wallet?<\/strong><\/p>\n

Hanushka Toni: I don\u2019t really need one; all my cards are on ApplePay and I rarely carry cash. I always get stopped in the street for having my Hermes Kelly bag open (they are a pain to close) but the most anyone could ever steal is a hairbrush and keys.\u00a0<\/p>\n

\"An
An Hermes Kelly bag. Toni usually gets stopped in the street for having her bag open.<\/figcaption>

Courtesy of Sellier.<\/p>\n<\/div>\n

What do your childcare arrangements look like?\u00a0<\/strong><\/p>\n

I have two children: a seven-year-old son and a four-year-old daughter. For working mothers running their own businesses, like myself, life is a constant balancing act. Some days, I leave early in the morning and return home only after the kids are already asleep. I\u2019m fortunate to have found a nanny who has become like family to us; she has been with us from the beginning, and I can\u2019t imagine managing without her. My parents also live just two doors down, <\/em>which allows us to spend a lot of time together as a family. One thing I deeply appreciate about my own mother is that she never made me feel \u201cmum-guilt\u201d growing up. She taught me that doing your best is what matters, and if you\u2019re happy, your children will be happy too.\u00a0<\/p>\n

What personal finance advice would you give your 20-year-old self?<\/strong><\/p>\n

Don\u2019t take a job for the money. Take a job for what you can learn and for the passion.\u00a0<\/em><\/p>\n

I went to law school and started my career as a City lawyer for many reasons, but a significant reason was financial pressure to be independent. But if I had stayed in a corporate job, I would never have achieved the same financial freedom as someone running their own successful business. Undoubtedly there is always more risk in starting a business, but I really think that when you do things out of passion, it\u2019s really hard to fail.<\/p>\n

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Don\u2019t take a job for the money. Take a job for what you can learn and for the passion.<\/p>\n<\/blockquote>\n<\/figure>\n

Where\u2019s your go-to watch from?<\/strong><\/p>\n

Over the years I\u2019ve managed to collect quite a few pieces I love. My everyday go-to is a gold vintage Rolex with a stone tiger-eye face.\u00a0<\/p>\n

\"When
When it comes to work attire, Margiela is a favorite for Sellier\u2019s founder and CEO.
\n<\/figcaption>

Jeremy Moeller\/Getty Images<\/p>\n<\/div>\n

What\u2019s your go-to work wardrobe?<\/strong><\/strong><\/p>\n

Unsurprisingly, I love getting ready for the day. I rarely shop on the high street and prefer contemporary or luxury brands like Staud, Cult Gaia, Christopher Esber and Margiela. I avoid brands like Gucci, Dior or Valentino who all have a very strong creative direction, as I feel like the clothes almost wear you. I spend a lot on my wardrobe every season and keep a very curated edit of 15-20 pieces. I then resell nearly everything with Sellier and start again.<\/p>\n

The necessities<\/h2>\n

How do you commute to work?<\/strong><\/p>\n

I walk absolutely everywhere which gives me time to think and recalibrate. Our London stores are all within a short distance of each other so most days I\u2019m running between locations, meeting the team, engaging with clients, overseeing our stock pipeline and taking meetings with brand partners.<\/p>\n

\"Wonderful
Toni has around five single espressos a day; always black with nothing extra. <\/figcaption>

Guido Mieth\u2014Getty Images<\/p>\n<\/div>\n

How do you get your daily coffee fix?\u00a0<\/strong><\/p>\n

Answering this I\u2019ve realised the scale of the problem. I have 5 single espressos a day at my gym or local coffee shop; always black with nothing extra. I might also have a tea in the evening with 2 lumps of sugar. Occasionally I might add some excitement to my day and throw in an oat latte. Overall, I am incredibly high-energy, so I don\u2019t really know if the caffeine does anything but it\u2019s a habit that makes me happy.\u00a0<\/p>\n

\"England,
The 35-year-old usually avoids having lunch at her desk and tends to eat out. Pictured above is a fish and chips restaurant at Harrods food hall. <\/figcaption>

Dukas\/Universal Images Group via Getty Images<\/p>\n<\/div>\n

Do you have lunch al desko?\u00a0\u00a0\u00a0<\/strong><\/p>\n

Everyday is different but I tend to avoid having lunch at my desk\u2014it\u2019s the one part of the day where I get to slow down. There\u2019s a rotation of places I go to; Dover Street Arts Club, Zuma or one of the restaurants in Harrods. On the rare occasions I eat at my desk I\u2019ll order a Nando\u2019s spicy chicken wrap.\u00a0<\/p>\n

Where do you buy groceries?\u00a0<\/strong><\/p>\n

I do a weekly online shop on Ocado. I have everything added to my favourites and it takes me 5 minutes to check out\u2014it\u2019s an incredible time-saving tool when you compare it to physically going to the supermarket, loading your cart, checking out and getting it all home. Very occasionally I will do a \u201creal\u201d food shop in Wholefoods which I actually really look forward to, as it\u2019s not normally something I have time for.\u00a0<\/p>\n

\"A
Hanushka gets her groceries delivered to her front door using British online supermarket, Ocado.<\/figcaption>

Hollie Adams\/Bloomberg via Getty Images<\/p>\n<\/div>\n

How often in a week do you dine out versus cook at home?<\/strong><\/p>\n

I rarely cook because I get home pretty late most days. Fortunately, the children\u2019s nanny will always make something tasty and homemade whilst they are at school. Sometimes I\u2019ll pick at it when I get home but a lot of the time I have emails to do, so I\u2019ll do emails over a beer, maybe read something and go to bed.<\/p>\n

The treats <\/h2>\n

How do you unwind from the top job?\u00a0<\/strong><\/p>\n

Every two weeks my husband and I will catch a play in the West End. We\u2019ll walk through Hyde Park to the theatre, watch something with great reviews and afterwards grab drinks and a late dinner. I absolutely love theatre and used to read lots of plays when things were less hectic, so this is definitely a guilty pleasure.<\/p>\n

\"Traffic
Every two weeks Toni and her husband catch a play in London\u2019s West End.<\/figcaption>

fotoVoyager via Getty<\/p>\n<\/div>\n

Then there are the more obvious things like catching up with close friends, spending time with family and also meeting new people.\u00a0<\/p>\n

What\u2019s the best bonus treat you\u2019ve bought yourself?<\/strong><\/p>\n

My last bonus, I bought my husband a rare Audemars Piguet watch. There was no occasion but I was shopping alone and the manager of the store showed it to me and I ended up buying it. It was the Navy 50th Anniversary edition. It wasn\u2019t technically a treat for myself but it made me feel so good getting him that\u2014and he loved it.<\/p>\n

\"SAG
The CEO bought her husband a rare Audemars Piguet watch with her last bonus.<\/figcaption>

NICK HUNT \/Patrick McMullan via Getty Images<\/p>\n<\/div>\n

Take us on holiday with you, what\u2019s next on your vacation list?<\/strong><\/p>\n

I do a lot of short frequent trips for work and I really enjoy city breaks. For holidays, we will go as a family to the same hotel in the Maldives every Christmas and New Year. It\u2019s amazing as it feels like home and all the same people go every year who I now call friends. I am very much a \u201cpeople-person\u201d so don\u2019t enjoy destinations that are too quiet.\u00a0<\/p>\n

\"The
Toni and her family usually visit the same hotel in the Maldives every Christmas and New Year. <\/figcaption>

Abllo Ameer\u2014Getty Images<\/p>\n<\/div>\n

The rest of the time we try to go to new places. The next place I am going to is Berlin. I\u2019ve never been but can\u2019t wait for the sightseeing as I\u2019m a bit of a Cold War geek and love immersing myself in the history of places.<\/p>\n

Here at The Good Life you don\u2019t have to imagine what life at the top looks like anymore: Get real-life inspiration for how the most successful live life.<\/em><\/p>\n

Fortune wants to hear from European leaders on what their \u201cGood Life\u201d looks like. Get in touch:\u00a0orianna.royle@fortune.com<\/a>\u00a0<\/em><\/p>\n<\/div>\n