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Epic says that Apple has once again rejected its submission for a third-party app store, according to a series of posts on X<\/a>. The company says that Apple rejected the latest submission over the design and position of the \u201cinstall\u201d button on the app store, claiming that it too closely resembles Apple’s own \u201cget\u201d button. Apple also allegedly said that Epic\u2019s \u201cin-app purchases\u201d label is too similar to its own label, used for the same reason.<\/p>\n The maker of Fortnite<\/em> suggests that this is just another salvo in the long-running dispute between the two companies. Epic says that it\u2019s using the same \u201cinstall\u201d and \u201cin-app purchases\u201d naming conventions found \u201cacross popular app stores on multiple platforms.\u201d As for the design language, the company states that it’s \u201cfollowing standard conventions for buttons in iOS apps\u201d and that they\u2019re \u201cjust trying to build a store that mobile users can easily understand.\u201d<\/p>\n 1\/3 Apple has rejected our Epic Games Store notarization submission twice now, claiming the design and position of Epic\u2019s \u201cInstall\u201d button is too similar to Apple’s “Get” button and that our “In-app purchases” label is too similar to the App Store’s “In-App Purchases” label.<\/p>\n \u2014 Epic Games Newsroom (@EpicNewsroom) July 5, 2024<\/a><\/p>\n<\/blockquote>\n<\/div>\n Epic has called the rejection \u201carbitrary, obstructive and in violation of the DMA.\u201d To that end, it has shared concerns with the European Commission in charge of tracking potential Digital Markets Act (DMA) violations<\/a>. The company still says it’s ready to launch both the Epic Games Store and Fortnite<\/em> on iOS in the EU in \u201cthe next couple of months\u201d so long as Apple doesn\u2019t put up \u201cfurther roadblocks.\u201d<\/p>\n This is just the latest news from a rivalry that goes back years. The two companies have been sparring ever since Epic started using its own in-app payment option in the iOS version of Fortnite<\/em>, keeping Apple away from its 30 percent cut.<\/p>\n This led to a lengthy legal battle<\/a> in the US about Apple\u2019s walled-garden approach to its app store. Epic sued Apple and Apple banned Epic. A judge issued a permanent injunction<\/a> as a way to allow developers to avoid Apple\u2019s 30 percent cut of sales. This didn\u2019t satisfy anyone. Apple wasn\u2019t happy, for obvious reasons, and Epic contested the language of the injunction, which didn\u2019t call out Apple for having a monopoly. Both companies appealed, eventually making its way to the Supreme Court. The court decided not to hear the case. The justices must have had other things to do<\/a>.<\/p>\n As the two companies continued bickering in the US, the EU passed the aforementioned DMA. This forced Apple\u2019s hand into allowing third-party storefronts on iOS devices in Europe. Since then, Epic has been trying to get its storefront going<\/a> but has been met by resistance from Apple<\/a>.<\/p>\n This article contains affiliate links; if you click such a link and make a purchase, we may earn a commission.<\/p>\n<\/div>\n\n