{"id":239366,"date":"2024-07-03T17:34:06","date_gmt":"2024-07-03T17:34:06","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/07\/03\/mcdonalds-doubles-down-on-anime-tie-ins\/"},"modified":"2025-06-25T17:15:34","modified_gmt":"2025-06-25T17:15:34","slug":"mcdonalds-doubles-down-on-anime-tie-ins","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/07\/03\/mcdonalds-doubles-down-on-anime-tie-ins\/","title":{"rendered":"McDonald&#8217;s doubles down on anime tie-ins"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/07\/GettyImages-2061707064-e1720018092958.jpg?w=2048\" \/><\/p>\n<div data-cy=\"article-content\">\n<p>McDonald\u2019s is lovin\u2019 the boost it\u2019s seeing from embracing anime, so much so that it\u2019s doubling down on the popular Japanese comics.<\/p>\n<div class=\"paywall\">\n<p>On the heels of its massively successful temporary <a href=\"https:\/\/fortune.com\/2024\/02\/27\/mcdonalds-wcdonalds-rebranding-anime-manga\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2024\/02\/27\/mcdonalds-wcdonalds-rebranding-anime-manga\/\" class=\"sc-80b85506-0 pUpMT\" rel=\"noopener\">rebranding of select locations from McDonald\u2019s to WcDonald\u2019s<\/a>\u2014a meme in anime that renamed the chain and flipped the famous arches to avoid copyright issues\u2014the chain has teamed up with the anime series <em>Jujutsu Kaisen<\/em> to roll out its <a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/our-stories\/article\/mcdonalds-teamsup-hitanime-jujutsukaisen-unleash-newapp-exclusive-specialgarlic-sauce.html\" target=\"_blank\" aria-label=\"Go to https:\/\/corporate.mcdonalds.com\/corpmcd\/our-stories\/article\/mcdonalds-teamsup-hitanime-jujutsukaisen-unleash-newapp-exclusive-specialgarlic-sauce.html\" rel=\"noopener\" class=\"sc-80b85506-0 pUpMT\">first-ever garlic sauce<\/a>.<\/p>\n<p>Starting July 9, fans can use the company\u2019s app to order the condiment, which was inspired by the Black Garlic Sauce served in McDonald\u2019s Japan. And since it wouldn\u2019t be a promotion without some sort of collectible, the sauce will come in eight separate packets, each featuring a different character from the series\u2014Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki, Satoru Gojo, Kento Nanami, Suguru Geto, Mahito and Sukuna.<\/p>\n<p>Those names might not mean anything to you, but while some customers might argue McDonald\u2019s is courting a niche audience, the enthusiasm of anime fans really <a href=\"https:\/\/fortune.com\/2017\/10\/19\/netflix-anime\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2017\/10\/19\/netflix-anime\/\" class=\"sc-80b85506-0 pUpMT\" rel=\"noopener\">cannot<\/a> be <a href=\"https:\/\/fortune.com\/2017\/01\/13\/amazon-strike-anime-streaming\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2017\/01\/13\/amazon-strike-anime-streaming\/\" class=\"sc-80b85506-0 pUpMT\" rel=\"noopener\">overstated<\/a>.<\/p>\n<p>The new garlic sauce (and packaging) can be obtained with any order of McNuggets\u2014and ordering it will also unlock a 30-day trial of the Crunchyroll streaming service, where customers can watch as much anime as their hearts desire, including <em>Jujutsu Kaisen<\/em>.<\/p>\n<p>McDonald\u2019s will debut the sauce cover designs on NASCAR driver Bubba Wallace\u2019s car this Sunday.<\/p>\n<p>The fast-food chain turned heads in February by embracing the anime meme and its temporary rebrand. It even opened a physical WcDonald\u2019s location in Los Angeles, which it described as \u201ca multi-sensory dining experience\u201d. And, of course, it introduced a new sauce\u2014Savory Chili WcDonald\u2019s Sauce\u2014to accompany its McNuggets and other menu items.<\/p>\n<p>The company also partnered with animation house Studio Pierrot to produce the first official WcDonald\u2019s anime.<\/p>\n<\/div>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/fortune.com\/2024\/07\/03\/mcdonalds-wcdonalds-anime-jujutsu-kaisen\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] McDonald\u2019s is lovin\u2019 the boost it\u2019s seeing from embracing anime, so much so that it\u2019s doubling down on the popular Japanese comics. On the<\/p>\n","protected":false},"author":1,"featured_media":239367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[149],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/239366"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=239366"}],"version-history":[{"count":0,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/239366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/239367"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=239366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=239366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=239366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}