{"id":236655,"date":"2024-06-26T14:05:21","date_gmt":"2024-06-26T14:05:21","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/06\/26\/rivian-ceo-r-j-scaringe-why-volkswagen-needs-us\/"},"modified":"2025-06-25T17:16:06","modified_gmt":"2025-06-25T17:16:06","slug":"rivian-ceo-r-j-scaringe-why-volkswagen-needs-us","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/06\/26\/rivian-ceo-r-j-scaringe-why-volkswagen-needs-us\/","title":{"rendered":"Rivian CEO R.J. Scaringe: Why Volkswagen needs us"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/06\/GettyImages-2059242854-e1719404998693.jpg?w=2048\" \/><\/p>\n<p>Volkswagen\u2019s planned $5 billion investment in Rivian is a lifeline for the troubled carmaker\u2014but not necessarily the one you may think.\u00a0<\/p>\n<div>\n<p>The\u00a0<a href=\"https:\/\/fortune.com\/2024\/06\/25\/volkswagen-rivian-5-billion-investment\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2024\/06\/25\/volkswagen-rivian-5-billion-investment\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" class=\"sc-80b85506-0 pUpMT\" rel=\"noopener\">cash injection<\/a>\u00a0plugs a hole in Rivian\u2019s spending plans, providing much-needed investor confidence in founder R.J. Scaringe at a critical juncture when other EV startups like Fisker are\u00a0<a href=\"https:\/\/fortune.com\/2024\/06\/18\/tesla-rival-fisker-bankruptcy-layoffs-delisting-flop-ocean-suv\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2024\/06\/18\/tesla-rival-fisker-bankruptcy-layoffs-delisting-flop-ocean-suv\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" class=\"sc-80b85506-0 pUpMT\" rel=\"noopener\">declaring bankruptcy<\/a>.<\/p>\n<p>But the world\u2019s second-largest carmaker isn\u2019t helping a U.S. rival out of some altruistic notion to drive the adoption of zero-emission electric vehicles. <\/p>\n<p>It\u2019s flat-out desperate after years of effort and billions of dollars spent trying to narrow Tesla\u2019s competitive edge in the crucial field of vehicle software with nothing to show.<\/p>\n<p>In exchange for the money, Scaringe will grant Volkswagen access to its so-called single stack software architecture, which can affect changes in every part of the vehicle from top to bottom, just like <a href=\"https:\/\/fortune.com\/company\/tesla\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/tesla\/\" class=\"sc-80b85506-0 pUpMT\" rel=\"noopener\">Tesla<\/a>.\u00a0<\/p>\n<p>\u201cWhat we realized over the last few years is the enormous difficulty for incumbent existing auto manufacturers to develop their own full stack software,\u201d Scaringe told\u00a0<a href=\"https:\/\/rivian.com\/en-GB\/investors\" target=\"_blank\" aria-label=\"Go to https:\/\/rivian.com\/en-GB\/investors\" rel=\"noopener\" class=\"sc-80b85506-0 pUpMT\">investors<\/a>\u00a0on Tuesday.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">This is exciting! Volkswagen Group CEO Oliver Blume and I are thrilled to announce the formation of a joint venture between our two companies. This partnership brings Rivian\u2019s software and zonal electronics platform to a broader market through Volkswagen Group\u2019s global reach and\u2026 <a href=\"https:\/\/t.co\/11XVNUo89J\" target=\"_blank\" aria-label=\"Go to https:\/\/t.co\/11XVNUo89J\" rel=\"noopener\" class=\"sc-80b85506-0 pUpMT\">pic.twitter.com\/11XVNUo89J<\/a><\/p>\n<p>\u2014 RJ Scaringe (@RJScaringe) <a href=\"https:\/\/twitter.com\/RJScaringe\/status\/1805694762286301406?ref_src=twsrc%5Etfw\" target=\"_blank\" aria-label=\"Go to https:\/\/twitter.com\/RJScaringe\/status\/1805694762286301406?ref_src=twsrc%5Etfw\" rel=\"noopener\" class=\"sc-80b85506-0 pUpMT\">June 25, 2024<\/a><\/p><\/blockquote>\n<p>The Rivian founder and CEO said the industry\u2019s approach to software developed over several decades. Various electronic components to regulate everything from fuel injection to body control sprang up over time, each with its own software. This inevitably led to an increasingly tangled web of parts that struggled to function as a whole.<\/p>\n<p>\u201cThe challenge for an incumbent existing [automaker] is if you built a deep dependency on suppliers for making all these ECUs to flip the switch to move off of that,\u201d Scaringe said.<\/p>\n<p>Your typical Volkswagen car contains 50-70 individual electronic control units (ECUs) supplied by roughly 200 different companies. Engineers have estimated that the annual cost to integrate them in a vehicle can amount to a figure in the low hundreds of millions of euros for the brand, as something on the order of 10,000 bugs needs to be patched by the start of a new model\u2019s series production.<\/p>\n<p>Rivian\u2019s architecture would collapse the dozens of different ECUs Volkswagen employs in most cases into a handful, minimizing the amount of wiring and cables that need to be installed while dramatically reducing complexity and cost.\u00a0<\/p>\n<p>\u201cI really deeply believe this is one of the hardest things for existing manufacturers to do just because of the way historically the electronics and software space has evolved within automotive,\u201d Scaringe said.<\/p>\n<h2 class=\"wp-block-heading\">Volkswagen\u2019s long-running headache with software<\/h2>\n<p>A number of EVs like the <a href=\"https:\/\/fortune.com\/company\/nissan-motor\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/nissan-motor\/\" class=\"sc-80b85506-0 pUpMT\" rel=\"noopener\">Nissan<\/a> Leaf and BMW i3 hit the market around the same time when Tesla launched the Model S in 2012 when Elon Musk\u2019s superpower was simply making the technology desirable. <\/p>\n<p>But Musk really revolutionized the industry by being the first to apply software operating systems, which are well-known from smartphones, to a vehicle.\u00a0<\/p>\n<p>This allowed Musk\u2019s company to constantly push out to the fleet new features and updates to owners over the air well after they bought a car.\u00a0<\/p>\n<p>By comparison, traditional automakers concentrated on building and distributing their products wholesale\u2014once a vehicle left the factory gate, the relationship with the actual end user belonged to the dealer, and there was little incentive or ability to offer improvements.<\/p>\n<p>In 2015, engineers at German automakers began to recognize that they were not only years behind Tesla in adding new functions remotely via the cloud, but that software would increasingly come to define vehicles moving forward.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Are layoffs at VW incoming?<\/h2>\n<p>Volkswagen first revealed its plan to develop an\u00a0<a href=\"https:\/\/www.volkswagen-newsroom.com\/en\/press-releases\/volkswagen-group-night-at-the-iaa-2017-volkswagen-brand-presents-the-new-id-crozz-763\" target=\"_blank\" aria-label=\"Go to https:\/\/www.volkswagen-newsroom.com\/en\/press-releases\/volkswagen-group-night-at-the-iaa-2017-volkswagen-brand-presents-the-new-id-crozz-763\" rel=\"noopener\" class=\"sc-80b85506-0 pUpMT\">operating system of its own<\/a>\u00a0capable of replicating Tesla\u2019s single software stack that controls every aspect of the car late in 2017. <\/p>\n<p>Two years later, the task was assigned to a newly created unit called Car Software Organization, later renamed Cariad.<\/p>\n<p>However, even as the term \u201csoftware-designed vehicles\u201d, or SDVs, became\u00a0the\u00a0new buzzword in the industry, attempts to acquire the tech sector\u2019s deep expertise in coding and its rapid iterative development approach proved halting at best. <\/p>\n<p>Cariad\u00a0lost \u20ac4.5 billion ($4.8 billion) over the past two years and caused numerous product launch delays across the VW group.<\/p>\n<p>In addition to investing up to $3 billion in Rivian equity, Volkswagen will cough up $2 billion to form a joint venture with Rivian to develop technology for such SDVs. <\/p>\n<p>Both carmakers will incorporate the JVs\u2019 technology in the latter half of the decade, but Volkswagen\u2019s statement specifically references its ability to gain access to Rivian\u2019s current software platform in the short term as well.<\/p>\n<p>What this means for Cariad was not immediately spelled out. <\/p>\n<p>According to its own website, its roughly 6,500 employees worldwide work on \u201ctransforming cars into software-defined vehicles\u201d. <\/p>\n<p>When you boil it all down, they have just one job\u2014now seemingly being taken over by a new joint venture with Rivian.\u00a0<\/p>\n<p>In a statement to\u00a0<em>Fortune<\/em>, the company insisted the Rivian deal would complement Cariad, but UBS analysts are not so sure.\u00a0<\/p>\n<p>\u201cThe logical consequence of the new partnership seems that VW\u2019s own software unit Cariad needs to be right-sized to avoid double-spending,\u201d analysts at the Swiss bank wrote on Wednesday.<\/p>\n<p>Five years after Volkswagen first began sketching out its software roadmap and billions of dollars later, it looks as if Cariad may have been a bottomless pit this whole time.\u00a0<\/p>\n<\/div>\n<div data-cy=\"subscriptionPlea\">Subscribe to the Fortune Next to Lead newsletter to get weekly strategies on how to make it to the corner office. <a href=\"https:\/\/fortune.com\/newsletters\/next-to-lead?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=next_to_lead\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/newsletters\/next-to-lead?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=next_to_lead\" class=\"sc-80b85506-0 pUpMT\" rel=\"noopener\">Sign up for free<\/a>.<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/fortune.com\/2024\/06\/26\/rivian-volkswagen-tesla-software-rj-scaringe-cariad\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Volkswagen\u2019s planned $5 billion investment in Rivian is a lifeline for the troubled carmaker\u2014but not necessarily the one you may think.\u00a0 The\u00a0cash injection\u00a0plugs a<\/p>\n","protected":false},"author":1,"featured_media":236656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[149],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/236655"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=236655"}],"version-history":[{"count":0,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/236655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/236656"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=236655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=236655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=236655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}