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We’ve known for a while that <\/a> is <\/a>. While the company says it has been integrating that into various aspects of the voice assistant, it’s also working on a more advanced version of Alexa that it plans to charge users to access. Amazon has reportedly dubbed the higher tier “Remarkable Alexa” (let’s hope it doesn’t stick with that name for the public rollout).<\/p>\n According to <\/em><\/a>, Amazon is still determining pricing and a release date for Remarkable Alexa, but it has mooted a fee of between roughly $5 and $10 per month for consumers to use it. Amazon is also said to have been urging its workers to have Remarkable Alexa ready by August \u2014 perhaps so it’s able to discuss the details as its usual fall Alexa and devices event.<\/p>\n This will mark the first major revamp of Alexa since Amazon debuted the voice assistant alongside Echo speakers a decade ago. The company is now in a position where it’s trying to catch up with the likes of ChatGPT and Google Gemini. Amazon CEO Andy Jassy, who pledged that the company was working on a \u201cmore intelligent and capable Alexa” in an April letter to shareholders, has reportedly taken a personal interest in the overhaul. Jassy noted last August that <\/a>.<\/p>\n “We have already integrated generative AI into different components of Alexa, and are working hard on implementation at scale \u2014 in the over half a billion ambient, Alexa-enabled devices already in homes around the world \u2014 to enable even more proactive, personal, and trusted assistance for our customers,” said an Amazon spokeswoman told Reuters<\/em>. However, the company has yet to deploy the more natural-sounding and conversational version of Alexa it <\/a>.<\/p>\n