{"id":234082,"date":"2024-06-19T12:55:36","date_gmt":"2024-06-19T12:55:36","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/06\/19\/bank-of-america-gen-z-millennials-invest-in-luxury-not-stocks\/"},"modified":"2025-06-25T17:16:42","modified_gmt":"2025-06-25T17:16:42","slug":"bank-of-america-gen-z-millennials-invest-in-luxury-not-stocks","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/06\/19\/bank-of-america-gen-z-millennials-invest-in-luxury-not-stocks\/","title":{"rendered":"Bank of America: Gen Z, millennials, invest in luxury, not stocks"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/06\/GettyImages-2147826959-e1718792996834.jpg?w=2048\" \/><\/p>\n<div>\n<p>BofA\u2019s 2024 <a href=\"https:\/\/www.privatebank.bankofamerica.com\/articles\/generational-divide-wealth-study.html\" target=\"_blank\" aria-label=\"Go to https:\/\/www.privatebank.bankofamerica.com\/articles\/generational-divide-wealth-study.html\" rel=\"noopener\" class=\"sc-80b85506-0 ovBKL\">Study of Wealthy Americans<\/a> surveyed more than 1,000 people who had at least $3 million in household investable assets, and found that 72% of those aged <a href=\"https:\/\/fortune.com\/2024\/06\/06\/new-cfb-study-shows-millennials-think-they-have-it-better-than-baby-boomers\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2024\/06\/06\/new-cfb-study-shows-millennials-think-they-have-it-better-than-baby-boomers\/\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">43 and younger were \u201cskeptical\u201d<\/a> about solely investing in traditional assets. Conversely, just 28% of those aged 44 and above were cautious about holding all of their wealth in stocks and bonds. <\/p>\n<p>Part of that reason, the survey found, is that 94% of Gen Z and millennials are interested in collectibles with watches, jewelry,  and sought-after wines and spirits topping their wish list. They also show an interest in rare cars, antiques, sneakers and art. <\/p>\n<p>Their interest is perhaps unsurprising\u2014after all, the <a href=\"https:\/\/fortune.com\/2024\/02\/29\/america-wealthest-one-percent-minimum-millennials-richest-generation\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2024\/02\/29\/america-wealthest-one-percent-minimum-millennials-richest-generation\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">soon-to-be \u201cwealthiest generation in history\u201d<\/a> has already shown an interest in the finer things in life. In January, <a href=\"https:\/\/www.bain.com\/insights\/long-live-luxury-converge-to-expand-through-turbulence\/\" target=\"_blank\" aria-label=\"Go to https:\/\/www.bain.com\/insights\/long-live-luxury-converge-to-expand-through-turbulence\/\" rel=\"noopener\" class=\"sc-80b85506-0 ovBKL\">a report from Bain &amp; Co<\/a> revealed that by 2030, Gen Z will account for 25% to 30% of luxury market purchases, while millennials will account for 50% to 55%.<\/p>\n<p>Authors Claudia D\u2019Arpizio, Federica Levato, Andrea Steiner, and Jo\u00eblle de Montgolfier added: \u201cFueled by an investment mindset, jewelry was set to reach \u20ac30 billion in market value in 2023, with fine jewelry affirming itself as a bright spot for investments amid uncertainty\u2026 Watches continued to thrive despite a rising polarization around a few industry winners.\u201d<\/p>\n<p>Interest among collectibles\u2014which also <a href=\"https:\/\/fortune.com\/2023\/06\/30\/mschf-microscopic-handbag-sale-with-joopiter\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2023\/06\/30\/mschf-microscopic-handbag-sale-with-joopiter\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">includes the likes of handbags<\/a> and memorabilia\u2014declines with each successive generation, with 57% of boomers saying they were interested in the asset class, falling to 55% among the silent generation.<\/p>\n<p>A generation younger, 80% of Gen X\u2014those aged between 44 and 59\u2014are interested in collectibles though their interest hinged more on coins as well as jewelry and timepieces.<\/p>\n<p>It seems younger wealthy individuals also have a <a href=\"https:\/\/fortune.com\/2023\/05\/30\/mr-beast-stunt-philanthropy-raising-money\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2023\/05\/30\/mr-beast-stunt-philanthropy-raising-money\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">different approach to sharing their assets in the future<\/a>. When looking at inherited art it was clear from the BofA survey that Gen Z and millennials want other people to enjoy it as well\u2014while 56% of those aged between 21 and 43 said they\u2019d keep some pieces in their own private collections, 32% said they would donate one or a few pieces to museums or private foundations, and 26% said they would share some pieces with non-art related institutions. <\/p>\n<p>That compares to the older generation, 77% of which said they would <a href=\"https:\/\/fortune.com\/europe\/2024\/06\/12\/the-worlds-richest-are-reconsidering-their-spending-at-art-basel\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/europe\/2024\/06\/12\/the-worlds-richest-are-reconsidering-their-spending-at-art-basel\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">keep the collection for personal use<\/a> with 19% apiece saying they would donate an item to a charity, foundation or museum.<\/p>\n<p>This is indicative of a wider tension between older high net worth individuals and their younger counterparts. As BofA writes: \u201cYounger people indicate a very high readiness to take on and support philanthropic causes\u2026 Yet the older generations exhibit much lower confidence; only 50% agree that the next generation is prepared to take on and support charitable causes.<\/p>\n<p>\u201cThey\u2019re even less convinced that the next generation will be more effective in philanthropy than they are, though younger people are quite assured of their abilities.\u201d<\/p>\n<h2 class=\"wp-block-heading\">Feeling good<\/h2>\n<p>Sentiment among younger cohorts is also much more optimistic than their older peers. For example, Gen Zers and millennials were twice as likely than their older peers to rate the <a href=\"https:\/\/fortune.com\/2024\/06\/16\/us-economy-most-dynamic-ever-ai-infrastructure-apple-big-short-steve-eisman\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2024\/06\/16\/us-economy-most-dynamic-ever-ai-infrastructure-apple-big-short-steve-eisman\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">U.S. economy \u2018very good\u2019 or \u2018excellent\u2019.<\/a> While just 24% of those aged 44 and over said the economy was fairing well, that figure rises to 51% among younger generation. <\/p>\n<p>The story diverges even further on a wider scale with just 6% of older respondents rating the global economy as good, compared to 46% of those aged 21 to 43. <\/p>\n<p>On a personal level, however, both age groups felt pretty good about their prospects with 75% of those aged between 21 and 43 rating their own financial health as \u2018very good\u2019 or \u2018excellent\u2019, rising to 78% for those aged 44 and older. <\/p>\n<p>However looking ahead, wealthy individuals en masse have higher hopes for the future. Looking at three specific factors: inflation, GDP and S&amp;P500 performance, millionaires expected good news across the board in the next year. <\/p>\n<p>Turning firstly to inflation (which <a href=\"https:\/\/www.usinflationcalculator.com\/inflation\/current-inflation-rates\/\" target=\"_blank\" aria-label=\"Go to https:\/\/www.usinflationcalculator.com\/inflation\/current-inflation-rates\/\" rel=\"noopener\" class=\"sc-80b85506-0 ovBKL\">currently sits at 3.3%<\/a>), 42% are expecting a decrease with 33% expecting the levels to say the same\u2014just <a href=\"https:\/\/fortune.com\/2024\/06\/14\/inflation-anxiety-consumer-sentiment-june-federal-reserve\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2024\/06\/14\/inflation-anxiety-consumer-sentiment-june-federal-reserve\/?utm_source=search&amp;utm_medium=suggested_search&amp;utm_campaign=search_link_clicks\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">25% expect an increase<\/a>. <\/p>\n<p>With regards to the growth rate of GDP (currently <a href=\"https:\/\/www.bea.gov\/data\/gdp\/gross-domestic-product\" target=\"_blank\" aria-label=\"Go to https:\/\/www.bea.gov\/data\/gdp\/gross-domestic-product\" rel=\"noopener\" class=\"sc-80b85506-0 ovBKL\">estimated at around +1.3%<\/a>) 48% expected the figure to stay the same next year, with 36% expecting an increase and only 16% expecting a decrease. <\/p>\n<p>Likewise 63% expected a boost to the S&amp;P 500 in the next year, 27% are banking on continued levels of performance with just 10% expecting a decline.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/fortune.com\/2024\/06\/19\/rich-gen-z-millennials-investing-jewelry-sneakers-fine-alcohol-bank-of-america\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] BofA\u2019s 2024 Study of Wealthy Americans surveyed more than 1,000 people who had at least $3 million in household investable assets, and found that<\/p>\n","protected":false},"author":1,"featured_media":234083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[149],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/234082"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=234082"}],"version-history":[{"count":0,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/234082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/234083"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=234082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=234082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=234082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}