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An industry report has indicated a growing global trend of consternation about the increasing threat posed by the use of artificial intelligence (AI) in news production and disinformation.\u00a0<\/span><\/p>\n The study was conducted by the Reuters Institute for the Study of Journalism, with its annual Digital News Report<\/a> canvassing the views and perspectives of almost 100,000 people across 47 countries.\u00a0<\/span><\/p>\n The report underlines the evolving challenges newsrooms face due to AI and the need for effective solutions to engage the public, maintain trust, and sustain business.\u00a0<\/span><\/p>\n One of the findings of the survey outlined how just over half of US participants and 63% of those in the UK (2000 people were polled in each country) stated they would be uncomfortable with news predominantly produced by AI, but there was less resistance to the use of the emerging technology to assist journalists with tasks behind the scenes.\u00a0<\/span><\/p>\n Nic Newman, a senior research associate at the Reuters Institute and lead author of the Digital News study noted that \u201cIt was surprising to see the level of suspicion\u201d (toward AI\u2019s influence) adding, \u201cPeople broadly had fears about what might happen to content reliability and trust\u201d.\u00a0<\/span><\/p>\n Those two factors are crucial for news publishers as without them, any organization will struggle to retain the required audience base unless pursuing other agendas.<\/span><\/p>\n Many traditional news companies are increasingly reliant on subscribers given the squeeze on advertising revenues but the report indicated just 17% of respondents across 20 nations paid for online news, a figure that remains unchanged over the last three years.\u00a0<\/span><\/p>\nNeed to utilize and engage with contemporary audiences<\/h2>\n