{"id":232025,"date":"2024-06-13T21:26:15","date_gmt":"2024-06-13T21:26:15","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/06\/13\/mark-zuckerbergs-year-of-efficiency-at-meta-has-spread-to-the-companys-upper-ranks-and-incompetent-vps-are-next-to-be-culled\/"},"modified":"2025-06-25T17:17:11","modified_gmt":"2025-06-25T17:17:11","slug":"mark-zuckerbergs-year-of-efficiency-at-meta-has-spread-to-the-companys-upper-ranks-and-incompetent-vps-are-next-to-be-culled","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/06\/13\/mark-zuckerbergs-year-of-efficiency-at-meta-has-spread-to-the-companys-upper-ranks-and-incompetent-vps-are-next-to-be-culled\/","title":{"rendered":"Mark Zuckerberg\u2019s \u2018year of efficiency\u2019 at Meta has spread to the company\u2019s upper ranks and incompetent VPs are next to be culled"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2024\/06\/GettyImages-1968502699-e1718312715396.jpg?w=2048\" \/><\/p>\n<div data-cy=\"article-content\">\n<p>Nobody is safe from Meta CEO Mark Zuckerberg\u2019s now permanent efficiency measures, not even the company\u2019s upper echelons.<\/p>\n<div class=\"paywall\">\n<p>As of last year, Meta employed an army of 300 vice presidents staggered into five levels of seniority that are now the prime targets of Zuck\u2019s efficiency cuts, <a href=\"https:\/\/www.businessinsider.com\/meta-vps-getting-squeezed-out-amid-permanent-efficiency-mode-2024-6?r=MX&amp;IR=T\" target=\"_blank\" aria-label=\"Go to https:\/\/www.businessinsider.com\/meta-vps-getting-squeezed-out-amid-permanent-efficiency-mode-2024-6?r=MX&amp;IR=T\" rel=\"noopener\" class=\"sc-80b85506-0 ovBKL\"><em>Business Insider<\/em><\/a> reported citing three people with knowledge of the company. In previous years, there were half as many VPs at Meta, <em>BI<\/em> reported, and Zuckerberg reportedly wants to slice the roster down to 250.\u00a0<\/p>\n<p>The VP massacre comes after Zuckerberg first declared 2023 the \u201c<a href=\"https:\/\/fortune.com\/2023\/02\/03\/meta-google-amazon-cutting-costs-layoffs-year-of-efficiency\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2023\/02\/03\/meta-google-amazon-cutting-costs-layoffs-year-of-efficiency\/\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">year of efficiency<\/a>,\u201d last February, which resulted in more than 20,000 layoffs in 2023, according to <em>BI<\/em>. Zuckerberg later made the changes permanent after witnessing employees \u201c<a href=\"https:\/\/fortune.com\/2024\/02\/02\/meta-stock-earnings-zuckerberg-year-of-efficiency-layoffs-dividend\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2024\/02\/02\/meta-stock-earnings-zuckerberg-year-of-efficiency-layoffs-dividend\/\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">execute better and faster,<\/a>\u201d and promised a \u201cleaner\u201d operating structure that included a flatter hierarchy.<\/p>\n<p>To help cull supposedly lagging VPs, Meta is leaning on mid-year performance reviews and formal annual performance reviews usually conducted in the first quarter. VPs who don\u2019t measure up to their peers through a process called \u201cstack ranking\u201d are likely to get the ax.\u00a0<\/p>\n<p>The VPs are also under the microscope of their superiors, who under company rules are required to label 10% to 12.5% of their reports as underperforming. The tactic could lead to these employees being put on a performance improvement plan and then being laid off.<\/p>\n<p>A spokesperson for Meta declined to comment and referred <em>Fortune<\/em> to a February <a href=\"https:\/\/fortune.com\/company\/facebook\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/facebook\/\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">Facebook<\/a> post by Zuckerberg where he went into detail on Meta\u2019s earnings and added that his \u201cyear of efficiency\u201d changes would become \u201ca permanent part of how we operate.\u201d<\/p>\n<p>Zuckerberg\u2019s productivity measures stand in stark contrast with Meta\u2019s growth of between 20% and 30% every year prior. But since Meta started its layoffs last year, it hasn\u2019t stopped, and other big companies including <a href=\"https:\/\/fortune.com\/company\/alphabet\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/alphabet\/\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">Google<\/a>, <a href=\"https:\/\/fortune.com\/company\/microsoft\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/microsoft\/\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">Microsoft<\/a>, and <a href=\"https:\/\/fortune.com\/company\/tesla\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/tesla\/\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">Tesla<\/a> also joined in. Overall more than 250,000 tech employees were laid off last year, according to <a href=\"https:\/\/layoffs.fyi\/\" target=\"_blank\" aria-label=\"Go to https:\/\/layoffs.fyi\/\" rel=\"noopener\" class=\"sc-80b85506-0 ovBKL\">Layoffs.fyi<\/a>.<br \/>Zuckerberg\u2019s risk in making the major job cuts has been rewarded by investors over the past year. Some analysts have <a href=\"https:\/\/www.fastcompany.com\/90843869\/mar-zuckerberg-capitalist-meta-stock-efficiency-wall-street-upgrade\" target=\"_blank\" aria-label=\"Go to https:\/\/www.fastcompany.com\/90843869\/mar-zuckerberg-capitalist-meta-stock-efficiency-wall-street-upgrade\" rel=\"noopener\" class=\"sc-80b85506-0 ovBKL\">lauded<\/a> the CEO\u2019s efforts, including those at MoffettNathanson, who in a research note candidly <a href=\"https:\/\/www.fastcompany.com\/90843869\/mar-zuckerberg-capitalist-meta-stock-efficiency-wall-street-upgrade\" target=\"_blank\" aria-label=\"Go to https:\/\/www.fastcompany.com\/90843869\/mar-zuckerberg-capitalist-meta-stock-efficiency-wall-street-upgrade\" rel=\"noopener\" class=\"sc-80b85506-0 ovBKL\">wrote<\/a>: \u201cMr. Zuckerberg is a capitalist after all.\u201d<\/p>\n<\/div>\n<div class=\"sc-83cd12c6-0 gjLFAy article\" data-cy=\"subscriptionPlea\"><span data-sheets-value=\"{\" to=\"\" data=\"\" our=\"\" daily=\"\" newsletter=\"\" about=\"\" the=\"\" business=\"\" of=\"\" tech.=\"\" sign=\"\" up=\"\" for=\"\" data-sheets-userformat=\"{\">Subscribe to Data Sheet, our daily newsletter about the business of tech. <a href=\"https:\/\/www.fortune.com\/newsletters\/data-sheet?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=data_sheet\" target=\"_self\" aria-label=\"Go to https:\/\/www.fortune.com\/newsletters\/data-sheet?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=data_sheet\" class=\"sc-80b85506-0 ovBKL\" rel=\"noopener\">Sign up<\/a> for free.<\/span><\/div>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/fortune.com\/2024\/06\/13\/mark-zuckerbergs-year-of-efficiency-spreads-to-metas-upper-ranks-vps-next-to-be-culled\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Nobody is safe from Meta CEO Mark Zuckerberg\u2019s now permanent efficiency measures, not even the company\u2019s upper echelons. As of last year, Meta employed<\/p>\n","protected":false},"author":1,"featured_media":232026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[149],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/232025"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=232025"}],"version-history":[{"count":0,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/232025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/232026"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=232025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=232025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=232025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}