[ad_1]
\n<\/p>\n
Jabra is exiting<\/a> the consumer earbuds business. The move is shocking as it comes only a day after the company unveiled new models of its Elite earbuds<\/a>. Peter Karlstromer, CEO of parent company GN, said the decision is \u201cpart of our commitment to focus on attractive markets where we can deliver profitable growth and strong returns.\u201d<\/p>\n The company will discontinue the Jabra Elite<\/a> (consumer earbuds) and Talk<\/a> (mono Bluetooth) product lines. In late 2023, it pivoted the Elite line towards the premium segment in a move designed to compete with industry heavyweights Apple<\/a>, Sony<\/a> and Bose<\/a>. However, the company lamented that its target markets \u201chave changed over time.\u201d Its current assessment is that \u201cwe cannot generate a fair return on investment compared to the many other opportunities we have within our Hearing, Enterprise, and Gaming businesses.\u201d<\/p>\n Jabra will reduce the inventory of the to-be-discontinued products, and it expects to complete the wind-down by the end of the year. However, GN says it will service and support its devices \u201cfor several years.\u201d<\/p>\n Although a bit farther under the radar than obvious competitors like AirPods, Jabra made some high-quality audio gear. Engadget\u2019s audio expert Billy Steele called the 2021 Jabra Elite 3 \u201cthe new standard for affordable wireless earbuds,\u201d as the company struck an alluring balance between quality and value<\/a>.<\/p>\n Now, who\u2019s pumped for the new Jabra Elite 10 and Elite 8 Active earbuds<\/a> coming later this month?<\/p>\n<\/div>\n