{"id":229709,"date":"2024-06-08T00:15:06","date_gmt":"2024-06-08T00:15:06","guid":{"rendered":"https:\/\/michigandigitalnews.com\/index.php\/2024\/06\/08\/l-a-billboard-tartly-criticizes-games-industry-for-killing-jobs-and-award-winning-studios\/"},"modified":"2025-06-25T17:17:35","modified_gmt":"2025-06-25T17:17:35","slug":"l-a-billboard-tartly-criticizes-games-industry-for-killing-jobs-and-award-winning-studios","status":"publish","type":"post","link":"https:\/\/michigandigitalnews.com\/index.php\/2024\/06\/08\/l-a-billboard-tartly-criticizes-games-industry-for-killing-jobs-and-award-winning-studios\/","title":{"rendered":"L.A. billboard tartly criticizes games industry for killing jobs and award-winning studios"},"content":{"rendered":"<p> [ad_1]<br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/readwrite.com\/wp-content\/uploads\/2024\/06\/saintsrow2022-900x506.jpg\" \/><\/p>\n<div>\n<p class=\"p1\">Fresh off a campaign to get enthusiasm for a Shenmue 4 sequel <a href=\"https:\/\/readwrite.com\/shenmue-4-sequel-letsgetshenmue4-times-square-yu-suzuki\/\">trending with a Times Square billboard<\/a>, indie video game publisher New Blood Interactive took out an advertisement in downtown Los Angeles to memorialize the closure of triple-A studios Arkane Austin, Tango Gameworks, Voltion, Roll7, and the loss of their jobs.<\/p>\n<p class=\"p1\">All four studios produced notable works over the past three years. None of them became breakout hits, which meant the beancounters at their parent companies necessarily binned them to appease investors.<\/p>\n<p class=\"p1\">It\u2019s been <a href=\"https:\/\/readwrite.com\/microsoft-to-lay-off-1900-xbox-and-activision-blizzard-staff-report\/\">a terrible six months<\/a> for <a href=\"https:\/\/readwrite.com\/video-games-development-layoffs-just-cause-avalanche-studios\/\">employment in the video games space<\/a>, and New Blood Interactive\u2019s advertisement on a billboard on Los Angeles\u2019 Olympic Boulevard \u2014 where thousands from the video games industry would have congregated around this time of year for E3 \u2014 chastises the industry\u2019s hit-driven corporate parents for shutting these award-winning operations and firing their friends.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I&#8217;m always trying to find new and creative ways to waste money. <\/p>\n<p>Miss y&#8217;all. <\/p>\n<p>Hope you land on your feet soon \ud83e\udee1 <a href=\"https:\/\/t.co\/6hoz5JuMFg\">https:\/\/t.co\/6hoz5JuMFg<\/a><\/p>\n<p>\u2014 Dave @ SGF (@DaveOshry) <a href=\"https:\/\/twitter.com\/DaveOshry\/status\/1798907381356875900?ref_src=twsrc%5Etfw\">June 7, 2024<\/a><\/p>\n<\/blockquote>\n<p class=\"p1\">Arkane Austin (<a href=\"https:\/\/readwrite.com\/redfall-final-patch-arkane-austin-microsoft-community-standing-vampire-nest\/\">Redfall<\/a>) and Tango Gameworks (Ghostwire Tokyo and Hi-Fi Rush) were <a href=\"https:\/\/readwrite.com\/redfall-arkane-shut-down-microsoft-layoffs-xbox-game-pass-tango-gameworks\/\">unceremoniously shuttered <\/a>last month by Microsoft, the world\u2019s richest company with <a href=\"https:\/\/www.google.com\/search?q=microsoft+market+capialization&amp;oq=microsoft+market+capialization&amp;gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIPCAEQABgNGIMBGLEDGIAEMgkIAhAAGA0YgAQyCAgDEAAYDRgeMggIBBAAGBYYHjIICAUQABgWGB4yCAgGEAAYFhgeMggIBxAAGBYYHjIICAgQABgWGB4yCAgJEAAYFhge0gEINzM1OGowajSoAgCwAgA&amp;sourceid=chrome&amp;ie=UTF-8\">a market capitalization of $3.16 trillion<\/a>, greater than <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_countries_by_GDP_(nominal)\">the gross domestic product of France<\/a>. They were closed because neither delivered a game that could produce impressive growth for <a href=\"https:\/\/readwrite.com\/hellblade-2-global-launch-times-xbox-pc\/\">Xbox Game Pass\u2019<\/a>s subscription numbers.<\/p>\n<p class=\"p1\">Volition, makers of the 18-year-old, platinum-selling Saints Row series, was passed around hot-potato style among Embracer Group\u2019s crazy quilt of subsidiaries and publishing labels after the studio and its IPs were acquired in 2013. Volition was shuttered in August by the bargain-bin Swedish publisher, before it <a href=\"https:\/\/readwrite.com\/take-two-confirms-new-borderlands-game-amidst-gearbox-acquisition\/\">sold Gearbox Software back to Take-Two in March<\/a>.<\/p>\n<p class=\"p1\">This followed a decade in which Embracer\u2019s ambitious leadership chowed down on the fatally overextended original THQ\u2019s IPs and developers at fire-sale prices, then <a href=\"https:\/\/readwrite.com\/embracer-lay-offs-are-in-service-of-shareholders-says-ceo\/\">over-bet on licenses<\/a> from The Lord of the Rings and other big name properties that they later decided weren\u2019t money-makers. The publisher <a href=\"https:\/\/readwrite.com\/embracer-group-to-split-into-three-standalone-entities\/\">recently spun itself off into three subsidiaries<\/a> to <a href=\"https:\/\/readwrite.com\/embracer-group-to-sell-saber-fo-500m-in-latest-cost-cutting-exercise\/\">keep investors happy<\/a> with its share price(s).<\/p>\n<p class=\"p1\">Roll7, owned by Grand Theft Auto and NBA 2K publisher Take-Two Interactive, is <a href=\"https:\/\/www.gamesindustry.biz\/take-two-reportedly-shuts-down-roll7-and-intercept-games-private-division-suffers-mass-layoffs\">reportedly designated for assignment<\/a> despite delivering well regarded indie hits like the OlliOlli side-scrolling skateboard series for Take-Two\u2019s boutique-marketed Private Division label.<\/p>\n<h2><strong>Why video game developers \u2014 and fans \u2014 are angry at publishers<\/strong><\/h2>\n<p class=\"p1\">The point to all of this, which the billboard also makes, is the artists and developers at these closed studios did what was asked of them and still lost their jobs, despite working for some of the richest conglomerates in electronic entertainment. Their executives remain employed and very well compensated.<\/p>\n<p class=\"p1\">The next financial quarter ends June 30, with earnings due for a report in mid-July or early August.<\/p>\n<p class=\"p1\">We\u2019re sure there\u2019ll be another round of dismissals announced at that time, too.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/readwrite.com\/video-game-layoffs-industry-billboard-los-angeles\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Fresh off a campaign to get enthusiasm for a Shenmue 4 sequel trending with a Times Square billboard, indie video game publisher New Blood<\/p>\n","protected":false},"author":1,"featured_media":229710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[152],"tags":[],"_links":{"self":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/229709"}],"collection":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=229709"}],"version-history":[{"count":0,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/229709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/229710"}],"wp:attachment":[{"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=229709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=229709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michigandigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=229709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}